Communication – Meaning, Process, Barriers of Communication; Group

Discussion, Debate and one minute presentation Business Letters – Forms

of Layout (Full Block Form, Semi Block Form and Modified Block Form),
Drafting a Letter for Invitation for Interview, Appointment Orders,
Termination Order, Business Enquires, Complaints; Reports - By Individuals,
By Committees; Preparation of Reports for different Business Situations.

Unit – 3

Corporate Communication 09Hours

 Communication
Introduction: Corporate is something related to a business group or a
business that operates as a single legal unit and communication means the
imparting or exchanging of information by speaking, writing, or using some
other medium.

According to Wikipedia, corporate communication is the set of activities

involved in managing and orchestrating all internal and external
communication aimed at creating favorable point-of-view among
stakeholders on which the company depends.

Cees van Riel and Charles Fombrun (2006:321) define: “The term corporate
communication can be defined as the set of activities involved in
managing and orchestrating all internal and external communication
aimed at creating favourable starting points with stakeholders on whom the
company depends.
Types of Corporate Communications
Internal

External

Communication Process
 Barriers to Effective Communication

Linguistic Barriers
Psychological Barriers
Emotional Barriers
Physical Barriers to Communication
Cultural Barriers of Communication
Organisational Structure Barriers
Attitude Barriers
Perception Barriers
Physiological Barriers
Technological Barriers& Socio-religious Barriers