CORPORATE

MANAGEMENT AND
COMMUNICATION :1
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Organization
A group of individual who work together towards common
goals. It is a social entity that is goal directed and
deliberately structured.
+ Goals, which express the distinct
purpose of a particular organization
+ People, who make decisions and
engage in work activities to reach the
organization’s goals, and
+ A deliberate structure, which
systematically defines and limits its
members’ behavior.

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 Earlier management
Management has been practiced for thousands of years.
The 1800s saw the Industrial Revolution, which brought about the birth of the corporation.
It is hugely significant due to both the organizational aspect of how things were done
and management has become a necessary component of the enterprise.
Organized projects were directed by people responsible for planning, organizing, leading,
and controlling.

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MANAGEMENT
Management is the process of achieving goals
and objectives effectively and efficiently through
and with the people.
Management is a process of designing and
maintaining an environment in which individuals
work together in groups to effectively and
efficiently accomplish selected aims.

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DEFINITIONS
According To Harold Koontz "Management is the art of getting things done through
others and with formally organized groups”.

According to George R. Terry ''Management Is a distinct process consisting

of planning, organizing, actuating and controlling; utilizing in each both science
and art, and followed in order to accomplish pre-determined objectives."

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LEVELS OF MANAGEMENT

Top Level Managers

+ Make decisions about the direction of an organization
Middle Level Managers
+ Manage other managers

First-line /Low level Managers

+ Responsible for directing day to day activities of non-managerial employees.

Team Leaders
+ Manage activities of a work team

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WHO IS A MANAGER
An individual who is in SKILLS REQUIRED
charge of a certain + Technical Skill.
group of tasks, or a
+ Conceptual Skill.
certain aspect of a
company. + Interpersonal and
Communication Skills.
+ Decision-Making Skill.
+ Analytical Skills.

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Nature of Management
+ Management is universal
+ Management is goal oriented
+ Management is pervasive

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NATURE OF MANAGEMENT
+ Management is a continuous process
+ Management is a dynamic function
+ Management is multi-dimensional
+ Management is an intangible force

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IMPORTANCE OF MANAGEMENT
+
+
“
It helps in Achieving Group Goals - It arranges the factors of production, assembles and
organizes the resources, integrates the resources in effective manner to achieve goals.
Optimum Utilization of Resources-Management provides maximum utilization of scarce
resources by selecting its best possible alternate use in industry from out of various uses.
+ Reduces Costs - It gets maximum results through minimum input by proper planning.
+ Essentials for Prosperity of Society - Efficient management leads to better economical
production which helps in turn to increase the welfare of people.

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 REFERENCE
The Practice of Management by
Peter F. Drucker.

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