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7-9 minutos
So when a big news story happens, how can you best interpret
this data?
1 de 10 10/11/2020 07:39 p. m.
What is Google Trends data — and what does it mean? about:reader?url=https://medium.com/google-news-lab/what-is-google-t...
to city-level geography.
You can do it, too — the free data explorer on Google Trends
allows you to search for a particular topic on Google or a specific
set of search terms. Use the tool and you can see search interest
in a topic or search term over time, where it’s most-searched, or
what else people search for in connection with it.
There are two ways to filter the Trends data: real time and non-
real time. Real time is a random sample of searches from the last
seven days, while non-real time is another random sample of the
full Google dataset that can go back anywhere from 2004 to ~36
hours ago. The charts will show you either one or the other, but not
both together, because these are two separate random samples.
We take a sample of the trillions of Google searches, because it
would otherwise be too large to process quickly. By sampling our
data, we can look at a dataset representative of all Google
searches, while finding insights that can be processed within
minutes of an event happening in the real world.
2 de 10 10/11/2020 07:39 p. m.
What is Google Trends data — and what does it mean? about:reader?url=https://medium.com/google-news-lab/what-is-google-t...
3 de 10 10/11/2020 07:39 p. m.
What is Google Trends data — and what does it mean? about:reader?url=https://medium.com/google-news-lab/what-is-google-t...
4 de 10 10/11/2020 07:39 p. m.
What is Google Trends data — and what does it mean? about:reader?url=https://medium.com/google-news-lab/what-is-google-t...
5 de 10 10/11/2020 07:39 p. m.
What is Google Trends data — and what does it mean? about:reader?url=https://medium.com/google-news-lab/what-is-google-t...
6 de 10 10/11/2020 07:39 p. m.
What is Google Trends data — and what does it mean? about:reader?url=https://medium.com/google-news-lab/what-is-google-t...
7 de 10 10/11/2020 07:39 p. m.
What is Google Trends data — and what does it mean? about:reader?url=https://medium.com/google-news-lab/what-is-google-t...
8 de 10 10/11/2020 07:39 p. m.
What is Google Trends data — and what does it mean? about:reader?url=https://medium.com/google-news-lab/what-is-google-t...
Huffington Post
9 de 10 10/11/2020 07:39 p. m.
What is Google Trends data — and what does it mean? about:reader?url=https://medium.com/google-news-lab/what-is-google-t...
Time
Trends data can provide a powerful lens into what Google users
are curious about and how people around the world react to
important events. We’re committed to making Trends easier to
use, understand and share. We look forward to continuing the
conversation.
10 de 10 10/11/2020 07:39 p. m.