Professional Documents
Culture Documents
Organization Overview
At various points in the evolution of a Product Development & Management (PD&M) team, it is
important to take a hard look at the organization model versus business objectives for purposes of
tuning and optimizing the current organization and to update any long term organization plans
Implementation: Start working through the evolution/tuning of the organization and the
internal and external communications (and lobbying) that will be required for the group to be
successful and have impact. Prioritize any changes and execute discrete steps.
Skills development: Establish a program for training, education and skills development of the
people in the PD&M team.
One important question to consider is whether the development process for “product and
technology solutions” needs to be different from the existing core IT or R&D development
process. Typically, IT & R&D groups are led by different people, have different management
models and have different organization models. Sometimes they share development resources
but it is difficult, if not unfair, to ask the individual responsible for core development who aspires
to deliver 100% quality, to be comfortable delivering partial functionality and sub-100% quality
so that product managers can work with customers to refine the functionality of a product.
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Organization Model Health Check
For example, it is best practice to assemble a new product development team that consists of
someone acting as “product champion,” someone acting as “development champion,” someone
representing “operations” and someone representing the end “customer” and sales/delivery to
that customer. A process that separates the requirements gathering team, from the functional
specification team, from the technical specification team, is destined for inefficiency, increasing
cost and unhappy customers.
It is more typical to see agile development and rapid iterative prototyping in development related
to new products or new capabilities, than it is in the development of new technology that is
related to infrastructure and operations. In the case of new product development, cycle times
should be shorter and functionality and quality should improve with each cycle – in contrast with
delivering 100% functionality and quality at the end of one structured waterfall process. The
“right” development process for your organization and how you can best match the process with
the type of project are important things to consider.
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Organization Model Health Check
Organizational Model
Is our model the right one? Do we cover all of the functions with the roles as currently defined?
How does each function relate across the organization?
How does our organization relate to other groups at the company?
Does our structure support growth and professional development?
Is PD&M a desirable stopping ground on the career path for the superstars?
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Organization Model Health Check
Communications Strategy
What is the common language we should use within our group? Outside of our group?
Who are the stakeholders in our success?
What are the key messages, and who delivers them, to those stakeholders? On what frequency
and through what mechanism?
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