INTERNATIONAL BUSINESS

First Term SY 2020-21

The COUNTRY PROJECT

Most business activities involve team effort. This means learning how to work effectively in
teams is a critical part of your business education. Each member must be able to contribute
and carry an equal share of the tasks involved in making this project.
The Team Project: You are a member of a team tasked to perform a detailed analysis and
business/market opportunities of the country.
You should be able to make a recommendation on the strategies that will be used to pave
the way for the market entry of a business.
Analyze the political, economic, legal and cultural environment of the country; outline the
challenges and opportunities of conducting business in that country and provide relevant
guidelines and recommendations for entering the Market
Focus on the most relevant and interesting points from each section.
Title Page (format to follow)
Executive Summary
This should be about a one -page summary assessment of:
The country’s economic political situation and risks (if any)
The country’s current economic situation, opportunities, challenges and risks
I.INTRODUCTION which includes:(one paragraph)
The name of the country
The capital of the country
Major language(s) spoken
Location (continent, neighboring countries, geographical features such as land, water and
air, climate )
II. HISTORICAL BACKGROUND which includes: (one paragraph)
Famous people/rulers/kings/presidents/etc. from the country's history.
Major events in the country's history. Relate this to the economic and political and business
situation of the country today.

III.POLITICAL
Form of government
Peace and order situation(political),Government stability and likely changes,
Bureaucracy,Corruption level,Tax policy (rates and incentives), Freedom of press,
Regulation/de-regulationTrade control,Import restrictions (quality and
quantity),Tariffs,Competition regulation,Government involvement in trade unions and
agreements,Environmental Law,Education Law, Anti-trust law
Analysis of Political Environment

IV. ECONOMY AND BUSINESS ENVIRONMENT

Natural Resources/Environment ,Manufacturing areas,Land use (ie. farming areas)
Major occupations (jobs),The currency (type of money),Credit ratings,Major global
companies currently operating,GDP/GNP, unemployment , labor laws,Monetary and Fiscal
Policies, Laws on new global business entrants(Summary only of pertinent,laws related to
the industry of your product),Copyright, patents / Intellectual property law,Consumer
protection and e-commerce,Employment law,Health and safety law,Data Protection, Taxes

Analysis
VI. SOCIAL
Education level,Attitudes toward imported goods, product quality and services,Attitudes
toward work, leisure, career and retirement,Attitudes toward saving and
investing,Lifestyles,Buying habits,Religion and beliefs,Population growth rate,Gender and
Age distribution and life expectancy rates,Social classes,Family size and structure, Minorities

Analysis

VII. TECHNOLOGICAL
Basic infrastructure level, technology incentives, legislation, communication and Internet
infrastructure.

Analysis

VIII. PANDEMIC SITUATION AND RESPONSE

This may include actual reports on pandemic situation, unemployment forecast, economic
forecasts, government aid to people and industries.
Analysis

IX.MARKET OPPORTUNITY ANALYSIS

Summary assessment: Identify a new product opportunity that you believe can succeed in
the country and recommends for market entry. Do not pick an existing brand.Rationalize
your choice.
a) Target Market and profile
b) Current product usage habits
c) Competitive products on the market in the country
d) Retail distribution channels
e) Major advertising media used in the country
f) Total size of the market and market potential for your product
g) Target market and demographics for your product
Suggest the most suitable market entry mode, e.g. exporting, licensing, franchising, joint
venture, wholly-‐owned subsidiary, etc. Explain

X. RECOMMENDATION AND CONCLUSION

For example:One important consideration for a foreign company entering “Japan is that
there must be sufficient margins and incentive programs to motivate the many layers of
channel members. Also, a joint venture with a local partner may be necessary to gain access
to the complex distribution.” (Dela Cruz, Economics, 2019) Do not forget to put citations
when necessary
Is the country a good opportunity for your products? Do you recommend entering or not
entering that market? Why?

XI. References:
All sources of information must be clearly referenced and cited.
Paper:

The paper should be more than just a collection of facts and figures; it should offer valuable
insights to the management of a company wanting to do business in the country. It should
be well-‐organized, clear and easy to read.

All papers should be submitted in Microsoft Word format and PDF.

Font should be Calibri size 11.
Margins should be 1 inch on all four sides.
Page number should be at the lower right part of the page.
No using of bullet points. Numbers or letters can be used.
Maximum of 12 pages only.