Inspired Leadership

How you can achieve extraordinary results in business Kevin Gaskell

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BEHIND
EVERY
SUCCESS IS
A WILL TO
SUCCEED…

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EVEN
GREAT
BRANDS
NEED
LEADING…

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AND
IMAGINING
WHAT
COULD BE
POSSIBLE…

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C OIFMEVERYTHING
MIT IS UNDER CONTROL…

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 YOU ARE NOT GOING FAST ENOUGH!

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IT’S NOT ABOUT HOW SUCCESSFUL YOU ARE

IT IS ABOUT HOW SUCCESSFUL YOU WANT TO BE

AND USING A STRUCTURED APPROACH TO ACHIEVE IT…

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3 S TA G E S

Meaning &
… TO Motivation

ACHIEVING CONNECT
COMMIT
LASTING
INSPIRATION
SUCCESS
Learning & Fun &
Innovation Improvement

CREATE

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S TA G E 1

MAKE A

COMMIT
POSITIVE
DECISION…

TO DRIVE
POSITIVE
CHANGE…

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COMMIT

CHANGE
YOUR
THINKING,
CHANGE
YOUR
LIMITS…

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DEAL WITH THE
F WORD…

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 Commit
Deal with the F word…

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COMMIT

DARE TO
DARE…

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COMMIT

IF YOU’RE
GOING TO
EAT A
FROG…

Don’t look at me
for too long!

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S TA G E 2

CONNECT
INCLUDE
EVERYONE IN
THE PLAN…

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CONNECT

INSPIRATION
BEATS
MOTIVATION
EVERY
TIME…

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CONNECT

PRICE IS NOT
A NUMBER…

…IT’S AN
EXPERIENCE

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CONNECT

START AT
THE END,
AND WORK
BACKWARDS

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CONNECT

WORLD SEE IT
CLASS
IN THREE HEAR IT
DIMENSIONS

FEEL IT
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CONNECT
VISION OF
SUCCESS
SHARE THE PRINCIPLES OF
DREAM, SUCCESS

INSPIRE THE PRODUCT COMMUNICATIONS PERSONNEL TECHNOLOGY FINANCE OPERATIONS

TEAM…
OBJECTIVES OBJECTIVES OBJECTIVES OBJECTIVES OBJECTIVES OBJECTIVES

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CONNECT

ENSURE
PLAN IS
VISIBLE TO
THE ENTIRE
TEAM…

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CONNECT

IN
COMMAND,
OUT OF
CONTROL…

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CONNECT

CHALLENGES
ARE MOSTLY
PREDICTABLE

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CONNECT

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CONNECT

CAN’T
OUTSPEND…

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CONNECT

CAN’T
OUTSPEND…
CAN
OUTTHINK…

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CONNECT

RAISE THE
HEART RATE,
1,000 DAY
PLAN…

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S TA G E 3

CREATE
THE MAGIC
OF SHARED
ACHIEVEMENT…

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 NO
SUCH PERSON
AS AN ONLY’A...
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C R E AT E

LEADERS AT
EVERY
LEVEL…

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SOMETIMES
IT WILL GO
WRONG…

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C R E AT E

CATCH
PEOPLE IN…

DON’T
CATCH
PEOPLE OUT!

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 Create champions, amazing memories

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 …IN ANY
Inspired Leadership
SITUATION
How you can achieve extraordinary results in business Kevin Gaskell

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BEHIND
EVERY
SUCCESS
PROWLS A
DREAM…

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BEHIND
EVERY
SUCCESS IS
A WILL TO
SUCCEED…

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IT’S NOT ABOUT HOW SUCCESSFUL YOU ARE

IT IS ABOUT HOW SUCCESSFUL YOU WANT TO BE

AND USING A STRUCTURED APPROACH TO ACHIEVE IT…

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 BIG
Dare to dream…

PLAN

PLAN Exciting

PLAN
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Compelling!
CASE STUDY

INSPIRED
LEADERSHIP
IN PRACTICE

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CASE STUDY

START WITH
AN EXISTING
BUSINESS…

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CASE STUDY

NEW
LEGISLATION
THREATENS
THE
BUSINESS

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CASE STUDY

LOOK AT THE
WORLD
FROM THE
CUSTOMER’S
PERSPECTIVE

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CASE STUDY

INVENT
iCAAS…
COMPLIANCE
AS A SERVICE

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CASE STUDY

CREATE THE
NUMBER 1
GDPR
SOLUTION
FOR SME’S…

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3 S TA G E S

… TO
ACHIEVING CONNECT
COMMIT
LASTING
INSPIRATION
SUCCESS

CREATE

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3 S TA G E S

… TO
ACHIEVING
COMMIT
COMMIT CONNECT
LASTING
INSPIRATION
SUCCESS

CREATE

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COMMIT

YOUR
STARTING
POINT FOR
REAL
CHANGE…

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 BMW FACING A SERIES OF THREATS…

Dealers aging
Profitability
lacking
poor
investment

Badge seen as
a fashion brand
Plan for 3% car Staff frustrated
sales growth and anxious

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 DEFINE THE BMW STRATEGY
Interrogate the
product
Preserve the core
Identify clear
Stimulate progress
strengths
Only promise
what you can deliver !
Recognise that
details really matter
Become competitively
angry
Focus on pinnacle
models

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 RE-ENGINEER THE BRAND…

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 COMPLETE BRAND
BMW – Complete brand …
EXPERIENCE experience

Vision of
Success

Dealer Business Plan

Budget

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 INTERROGATE THE PRODUCT…

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 PRESERVE THE CORE…

RIVAL 4 CYLINDER ENGINE AT 2500 RPM BMW 6 CYLINDER ENGINE AT 2500 RPM

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 IDENTIFY CLEAR – Identify clear…strengths
BMW STRENGTHS

NOW IT’S TOO HEAVY NOW IT’S NOT

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 GET COMPETITIVELY
BMW – GetANGRY … angry…!
competitively

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 RECOGNISE THAT DETAILS MATTER…

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 USE RULES TO YOUR ADVANTAGE…

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 4 YEARS OF RECORD RESULTS…

Profitability Dealers aging

Profitability New dealership
improved lacking
investment
bypoor
500% investment
Leading
German
Badge seen as
technology
a fashion brand
80%
Plan forsales
3% car brand Energetic
Staff frustrated
growth
sales growth customer service
and anxious

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COMMIT
Identify current situation…
SOAR ANALYSIS

IDENTIFY THE
STARTING
POINT…

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COMMIT
Identify current situation…
SOAR ANALYSIS

IDENTIFY THE STRENGTHS OPPORTUNITIES

• Key assets and differentiators • Primary opportunities for growth
STARTING
• Aspects to build upon • Business development focus
POINT… • Assets to carry forward or leverage • Identifiable improvements

ASPIRATIONS REALITY
• Dimensions of achieving your dream • Limitations to achieving the dream
• Success described in practical terms • Issues that must be addressed
• Dreams and stretch goals • Honest view of your current status

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COMMIT
DECISION MATRIX

REDUCE THE
Important Important
NOISE…
Not Urgent Urgent

FOCUS ONLY
ON THE
PRIORITIES Not Important
Not Urgent X Not Important
Urgent ?
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 THERE IS ONLY ONE
VERSION OF THE TRUTH

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3 S TA G E S

… TO
ACHIEVING
COMMIT CONNECT
CONNECT
LASTING
INSPIRATION
SUCCESS

CREATE

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CONNECT
Organisation – strategy and goals…

BEGINS
WITH
STRATEGY
AND
GOALS…

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 3 years might as well be forever…

3 YEARS MAY AS WELL BE FOREVER!

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CONNECT

ENSURE
PLAN IS
VISIBLE TO
THE ENTIRE
TEAM…

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 Create
Make progress C
visible
REATE – the
A war
WAR ROOM…
room

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CONNECT
Inspire the talent in your team…

DO NOT AIM
TO BE A
GENIUS,
BE A GENIUS
CREATOR…

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CONNECT

WINNING
REQUIRES
LEADERSHIP
AND
COORDINATION

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3 S TA G E S

… TO
ACHIEVING CONNECT
COMMIT
LASTING
INSPIRATION
SUCCESS

CREATE
CREATE

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 A CULTURE OF HONESTY
There is ONLY one version of the truth…
AND TRUST, MAKES THE
IMPOSSIBLE POSSIBLE…

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 To be a world class team…

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 …honesty and trust are the core principles…

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 C R E AT E
Leaders behaviour affects performance…

YOUR ACTIONS
SPEAK SO
LOUDLY,
I CANNOT
HEAR WHAT
YOU ARE
SAYING…

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 C R E AT E

TREAT THE
TEAM AS
GROWN UPS…

USE LOGIC
AND COMMON
SENSE…

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 C R E AT E

CREATE
POSITIVE
ENERGY –
INVOLVEMENT,
HONESTY,
TRUST…

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C R E AT E
The TOP 5 things I need to do to inspire
my team in the next 100 days are…
1 ……………………………………………………………………
Activity
2 …………………....................................................

3 ……………………………………………………………………

4 ……………………………………………………………………

5 …………………………………………………………………...
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INSPIRE
Turn off the autopilot – world class or nothing…

TURN OFF THE

AUTOPILOT,
WORLD CLASS
OR NOTHING…

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 AN INSPIRED TEAM
WILL ACHIEVE THE
EXTRAORDINARY…

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 …IN ANY
Inspired Leadership
SITUATION
How you can achieve extraordinary results in business Kevin Gaskell

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 DARE TO DARE
MAKE THE IMPOSSIBLE POSSIBLE…

Start

Finish

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 There is ONLY one version of the truth…

A shared
culture of
honesty,
innovation
and trust,
makes the
impossible
possible…

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DELIVER

IT ALL COMES
DOWN TO
WOULD
LEADERSHIP…
COULD
SHOULD
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DELIVER

IT ALL COMES
DOWN TO
WOULD
LEADERSHIP…
COULD
SHOULD
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Inspired Leadership
How you can achieve extraordinary results in business Kevin Gaskell

Session 2
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