Md.

Shahajaman Samrat

ID: 2019-02-91-035

1. Assume that you are the Marketing Manager of a company that sells toiletries products.
Develop a short marketing plan highlighting how you can create cognitive dissonance in the
minds of you major competitors’ customers.
Ans: I am Manager at Square Toiletries limited. My objective should always be SMART. So I know that how to
highlighting my marketing plan is different to other toiletries products. Many businesses find it helpful to think in
terms of the four Ps: (Product, Pricing, Place, and Promotion). I have many toiletries products (soap, Talcum Powder,
Lotion, Tooth Powder, Toothpaste, Hand Sanitizer etc.)
Here I am sharing 1 product marketing plan:* Sepnil Instant Hand Sanitizer meets your personal healing
and cleansing needs.* Sepnil Instant Hand Sanitizer ascertains and removes 99.9% germs (Medically proved).* It is
rinse free and ideal for the family use.* while you are out on a picnic or shopping at malls or
travelling or driving.* Sepnil Instant Hand Sanitizer wherever you go and remain protected all
the time.Ingredients :70% Ethanol, Carbomer, Glycerin, Polyethylene Glycol, TEA, Aqua and
Perfume. Direction of Use: Put a coin sized drop of Sepnil on your palm, spread and rub pn
both sides of hands and fingertips until dry. Price: price is very reliable. Every people buy any
time. Buying process: In this pandemic time you can buy any online mega shops without
delivery cost in Dhaka city. (Chaldal,Priyoshop,Daraz etc) & any retailer or
Distributor.*Promotion: Facebook, Youtube, Newspaper,TV,*Helpline service: we have 24
hours help line service.

Other Company Hand Sanitizer Marketing plan :* No

properly product Guideline*ingredients: Most of the companies are not flowing medical Guidelines.* Price : Price is
more reasonable but not quality products.*Buying Process: Most of the companies no online advertisement & sales
point. No helpline service. No more Experience manpower and product guarantee.

why different, So this is the idea of marketing plan &

cognitive dissonance in the minds of you major competitors’. Cognitive dissonance occurs when tension arises
between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The
psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing
options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the
business world is the occurrence of "buyer's remorse." This happens when a consumer makes a decision to purchase
an item and, shortly after, experiences guilt over the choice, wondering if the other equally appealing item might have
brought greater satisfaction.
So this is the marketing plan which I can relate other companies. Why my product is different
with other products.