BUSINESS PLAN REPORT

on
“1 SOLUTIONS”

Submitted for the partial fulfilment of the degree of Bachelor of Business

Administration
2022

By
Karan Golani
Ravi Singh
Saurabh Sharma
Rupal Seth
Nitesh Khatri

Submitted to -:
Dr. Sonal Sikarwar
Assistant Professor

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY GWALIOR, MADHYA PRADESH
APRIL 2021
Executive Summary

Startups…Startups…Startups…if we talk about India or across the globe this is a

famous terminology, there is a flood of startups nowadays, around the world 100
million startups open each year since last few years. As we are aware of what a
startup is, I will straightly come to the point that there is a big margin of difference
between starting up something and starting up something meaningful. It can be
meaningful to society, nation, government or anything. So, you all might be thinking
that why? I am talking about this all .The point is I want to draw your , Yes, your
attention towards what I have done as a startup, in this high-tech era when everything
comes just by ordering through your mobile to your doorstep why will you be having
any concern about the physical shops in our locality but when in emergency , you
need something you go to your nearest and dearest shopkeeper , but from inside you
are not really happy because you know that you‘re not going to get those heavy
discounts which I get online. Offline sellers get a very tough competition in terms of
price (Mostly but there are other parameters also like wide range) from Online sellers
(Amazon, Flipkart, Myntra, etc.) and this has led to the closing of many shops also,
but now this will not continue either you buy online or offline you will get the same
or nearby price because we are here bringing you a solution to all your daily basic
need products.

Company Description

“1 Solution” is the world’s first application which will stabilize and bring uniformity
in the price of daily household needs (grocery, daily essentials, baby products) online
or offline, you will not be able to see a big margin difference between both the
platforms. Our primary focus is on groceries and daily essentials (hygiene and
cleaning products like bathing soap, detergents and deodorants, etc.)

FOUNDERS: - KARAN GOLANI & RAVI SINGH

Saurabh Sharma, Rupal Seth, Nitesh Khatri

 GOAL: - To give consumer freedom of choice, price advantage and convenience for
buying household essentials at any platform anytime & empower the retail outlets like
general stores, grocery stores and is named as “1 solution” for all your daily needs.

At “1 SOLUTION” we believe that price might not be a barrier for consumer

choosing and searching at various platform, he should buy freely either from online or
offline keeping in mind that he/she will get the best price only, we must be consumer
centric and delivering them something they wish. Many times, people think of that a
particular thing should be bought online to save cost or to get heavy discounts and for
that they order & wait the parcel to be delivered; many a times people don’t trust
purchasing online or don’t know how to buy or don’t have Mobile phones and
necessary resources to buy online, but no more from now onwards. We will ensure
this thing for you as we mentioned in our tagline ‘Your Need Our Responsibility’.

Online buying through 1 solution

As we stated price, do you really focus on the price what you pay for the household
products, then you are using the best known cost-effective, pocket friendly application
named as “1 SOLUTION”. We not only take care of your fundamental rights of choice
and information but we also provide you the products throughout the year at the lowest
possible price prevailing in & according to the market conditions. Let me tell you simple
steps you will follow to get All the benefits which we have committed to provide you. As
you will open the app you will have register through your mobile number and add basic
details, next it will ask for location access then it will show products according to your
region and availability. There will be a classification of product lines under the name
groceries, hygiene, bath essentials & cleaning, Baby care, fragrances, health and nutrition.
And then these headings are also be sub-headed, clear categorization is there. There will
be a search option and you can easily reach to the product. Therefore, you can check the
price, add items to your cart, add your address click on buy choose from the payment
options available (COD, UPI CREDIT CARD, DEBIT CARD, PAYTM, etc.). You are
all set the delivery will be made within the same day in the time span of 6-12 hours only.
Offline buying through 1 solution

It’s not purely offline somehow it involves some online features. So now presenting
up the feature never heard of. What? Things will never be as simple as this. If it is the
need of the hour or Do you want to buy products with personally checking up the
quality, asking in the Same old manner with your nearest grocery seller or general
store and also, don’t want to be cheated or don’t want to bargain, and still want the
lowest prices, let us do this work for you. Want to know how?

1. Just open up the map feature in the “1 solution” application look for the nearest
registered “1 solution” seller reach to the seller.

2. Ask for a product from the shopkeeper, check the listed price of that particular
product on the application and get sured of the price.

3. Give the shopkeeper the list and Bill is ready ask for the “1 solution” QR code to pay
or you can pay Cash.

If a person doesn’t know to do this map feature and all he / she can simply look if a shop is
registered on “1 solution” or not simply by looking at its banner under our company logo &
confirming through “1 solution” registered seller certificate which is mandatory to put on a
showcase and then he/ she Can avail Equal benefits which an online customer gets.

Vraddh Jan suvidha

As the name only suggests what kind of service it would be. Are you thinking of it Related to
the Senior Citizen then you’re completely right, but there is more I want to brief about. This
service is express, faster, and gives the senior citizen free delivery limiting it to 3 times a
month. So, a senior citizen can register adding one more extra document which is Aadhar
Card. Eligibility is above 55 years and gives them benefits of delivery within 2 hours and for
absolutely no extra cost for 3 times. If a senior citizen doesn’t know how to order online he
can just give a call on this toll free number 1800 xxxx xxxx And have to type Aadhar card
number for verification. Soon within 5 minutes he will be addressed by one the customer care
executives he /she just have to tell the products and confirm the order by narrating the address
and if not, we can track it also by Aadhar card.

Tatkaal seva

Yes, “Tatkaal seva”. Either it be need of the hour or any kind of emergency just use
“1 solution” “Tatkaal seva” feature. If you have left your Old parents or family home
and no one can come out to buy something Then just order from us using this feature.
If you’re a mother and something so urgent is needed for your child this feature is for
you,1-3 items can just reach you within 30 minutes.

“Taktaal Seva” feature is totally free for females ordering sanitary pads and some
other hygienic essentials (will be mentioned particularly). Either you’re in home,
school, college, Office, or anywhere we will reach you in no time and at no extra cost.
We as your brother, children will take care of all mothers and sisters

There will be a clock icon displayed in our application’s interface which is for Urgent
delivery service-Tatkaal seva. In this while confirming the order before payment (if
online) Just above the final amount this clock icon will be displayed if you will tap on
it, the order will be considered urgent and will be delivered to you within 20 minutes
to 90 minutes and can even expand upto 2 hours and there will be a limit of products
in an urgent delivery order (i.e., 10 items in 1 order). The delivery charge will be
more than the normal delivery charge (normal delivery is free on orders above 499).

Tie-ups with local sellers

Do you need something really urgent, that is what we do. We do it by tying up with the local
sellers in every location. The primary purpose is to supply goods to you really fast, promising
you the quality you desire, saving your time and efforts to get these stuffs. Secondly as
already being a customer, retailer, wholesaler I can link to what an individual desire, retailer
desire. Helping up the retailers is also an important part of our plan. What we are going to do
for them is firstly we give them the price advantage, in the prevailing market conditions
retailers are facing direct competition from the online sellers (i.e., amazon, flipkart) or nearby
big shopping complex (i.e., big bazar, D MART) in price related aspects. Hence, we are here
to help them as we are going to buy on their behalf directly from the manufacturer and will
supply to them. So, by this they will stand strong enough in the market to attract customers
and boost their sales. Secondly through our offline channel as a name of trust they will be
able to get more customers than before and our online service will also give them business as
well. Now the question arises how we are going to this? Showing these benefits will attract
more and more retailers to join with us; they will get support, collaboration, coordination,
smoother operations and what not. By registering sellers on our separate platform by issuing
them a certificate of registration, they will be coming under our unified brand name “1
SOLUTION” . Individual directly visiting our registered shops will get all price related
benefits and if buying through our online platform his/her order will be forwarded to a nearby
shopkeeper and from here our delivery team comes in action which would be scattered all
across the particular town and the nearest delivery in charge would be called for delivery. The
delivery in charge has to pick up the bill and stuffs from the shopkeeper and he has to deliver
it to the customer doorstep. The shopkeeper account will be credited within 24 hours. We
have built a strong, effective and fast delivery channel which will also boost our sales.

AUTOFILL

In this feature a customer purchasing mostly from “1 SOLUTION” online portal up to 3

months continuously would be benefitted as we will keep record of his order history and will
analyze his/her ordering trend and based on this report. We will send him a notification of
buying particular item according to his/her order history that might be consumed, it will help
customers to avoid last minute rush. For example ‘A’ is our registered permanent customer
then we will notify him/her to switch on the Autofill feature and might ‘A’ has bought sugar
continuously three months/Weeks i.e. 3 kg , 2kg, 3 kg so we will analyze his/her normal
monthly/weekly consumption to be 3 kg and within a month/week we will send him/her a
notification that he/she should buy sugar , if he/she agrees to our suggestion just by clicking
on confirm the sugar will be delivered to him as he will be avoiding last minute rush and will
be carefree of taking up the stock of household essentials. That is how we will build customer
attraction, engagement, trust towards “1SOLUTION” by giving him/her such valuable
features.

MARKET ANALYSIS

• In 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars and
e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022.
Online shopping is one of the most popular online activities worldwide.

• The retail market in India has undergone a major transformation and has witnessed
tremendous growth in the last 10 years.

• The overall retail market is set to cross the $1.75 tn mark by 2026 from $795 bn in
2017.

• India’s e-commerce retail market which stood at $30 bn in 2019 is also set to grow at
a CAGR of 30% for gross merchandise value to be worth $200 bn by 2026. 

• The Indian e-commerce sector is expected to grow at a 27% CAGR over 2019-24 and
is expected to reach $99 bn by 2024

• The number of households carrying out online transactions in India is estimated to

grow from 154 Mn in 2020 to 233 Mn in 2025

• India ranks among the best countries to invest in Retail space. Factors that make India
so attractive include the second largest population in the world, a middle class of 600
mn people, increasing. urbanization, rising household incomes, connected rural
consumers and increasing consumer spending.

• India ranked No. 2 in Global Retail Development Index (GRDI) in 2019.

• Retail is India's largest industry, currently accounting for over 10% of the country's
GDP and 8% of total employment.

• Recent policy changes allow 100% FDI under the automatic route for single-brand
retail trading.

 The total size of the e-grocery market in the country is expected to grow from $1.9
billion in 2019 to $3 billion by year end, according to a new report from consulting
firm RedSeer and online grocery firm, BigBasket.
 With the market charting an annual growth rate (CAGR) of 57%, the online grocery
business is expected to reach $18.2 billion by 2024.

“local grocery (kirana) stores still control a whopping 98 per cent of the grocery
retail market.” tying up with them will give us entry to their market share.

Swot analysis

Strength

• Preferable for both online and offline consumers

• Cost effective

• Time saving

• Attractive features like tatkaal and vraddh jan suvidha

Weaknesses

• More orders than delivery in charges at the same time

Opportunity

• Covid-19 pandemic pushed consumers to go for online buying

• Large market size

 • Government policies for startups

threat

• Competition

Target market

As everyone buys grocery so we have not specified our target market but particularly
we will focus on housewives, because mostly groceries are bought by them only. We
will try to reach everyone from the poor to the richest but we will limit it up to mostly
around middle class because our main focus is price and it is what attracts middle
class.

Marketing strategy

• Newspaper/YouTube advertisement

• Social media marketing

• Word of mouth

• Referral schemes

• Sponsoring events

Competitor analysis

Mostly we have eliminated bigger competition in this field by uniting and tying up
with small local retailers.

Then also competition exists and our competitors are mainly-

• Amazon

• Flipkart

• Grofers
 • Big basket

Profitability & growth

Starting up our venture will require some funds and after it we will be just rotating
and transferring our funds and will bring a little extra fund after 6 months of startup to
expand, majorly our expenses would be for application maintenance, salary to
delivery persons and some miscellaneous expenses. We will try to reinvest our profits
for up to 18 months of operations.

We will try to add and register retailers frequently in the beginning and would
advertise ourselves like “a hot cake”.

We will go with the model for covering up a division in beginning and will try to
succeed it within 3-6 months and will add up 2 more division in the third quarter of
the year and successively doubling up the target every quarter.

Positioning

By our ‘VRADDH JAN SUVIDHA’, ‘TATKAAL’ & ‘AUTOFILL’ Features we will

be positioned different from other competitors as we are not just delivering them the
goods, we are adding value to their shopping habits. They will be carefree after
joining in with “1 SOLUTION”. And our main marketing strategy would also be the
customers satisfactorily referring it to friends and family, word of mouth because as
we mentioned in our slogan “Your need, our responsibility”.

Barriers to entry

• Convincing retailers to register.

• Building superfast delivery channel.

• Huge numbers of customers trusting D Mart and other competitors and to attract them
while taking a start.

• Solutions to these barriers: -

 • Continuously informing them the benefit of more customer engagement due to heavy
discounts offered and increasing their profits.

• Organizing one activity after another without time lapse.

• Saving time and costs, 24*7 customer support, high quality products & safe and
superfast delivery, features like Vraddh jan suvidha and Autofill.

Intellectual property

In India, ‘a mathematical or business method or a computer program per se or

algorithms’ are not patent-eligible as per section 3(k) of the Indian Patents Act, 1970.
But we can take a chance and file it as a ‘software plus hardware’ invention. we can
also file it in countries like US where the rules pertaining to software inventions are
not so hard and fast. We believe the app’s working has a significant difference from
the existing service-based apps, we will be going ahead in near future with the
patenting process.

It’s totally up to us to decide whether we should patent it or not. A patent would be an

asset for our company, as we can choose to sell, license or transfer it to anyone at any
point of time.

Revenue model

Our revenue model is: -

• We will be earning profits (percentage based mainly) when distributing goods

purchased in bulk to the retailers.

• We will be getting extra cash discounts from the manufacturers other than the low
prices which we will get while buying in bulk.

• We will again charge commission (very low charge excluding delivery fee) while
delivering goods at the doorstep.

• We will be charging extra delivery fee when the order is booked under “Tatkaal Seva”
feature of our app.
 • When we will be in our maturity stage, we will be asking for excessive discounts from
manufacturers to promote their product on our platform (like an advertising fee),
showing their products in suggestion section of our application to our customers.

Financial plan

• As per the financing we have planned our budget for first 6 months is about 20 lacs
INR which will be equally invested by each of us.

• For next quarter and upcoming 4 more quarters we will be reinvesting profits earned
throughout and bring additional capital of 2 lacs INR by each of us.

• In beginning we will be requiring money to carry out transaction with manufacturer

and some of the day-to-day miscellaneous expenditures. Mainly in beginning we
spend much on advertisement.

We are also registering ‘1SOLUTION’ in STARTUP INDIA a flagship initiative of the

Government of India, which will be providing the following facilities-

 Self-Certification: Self-certify and comply under 3 Environmental & 6 Labor Laws

 Tax Exemption: Income Tax exemption for a period of 3 consecutive years and

exemption on capital and investments above Fair Market Value.

 Easy Winding of Company: In 90 days under Insolvency & Bankruptcy Code, 2016 

 Startup Patent Application & IPR Protection: Fast track patent application with up to
80% rebate in filing patents. 

 Easier Public Procurement Norms: Exemption from requirement of an earnest money

deposit, prior turnover and experience requirements in government tenders.

 SIDBI Fund of Funds: Funds for investment into startups through Alternate

Investment Funds.
Financial Goals

• To expand and cover up to 25 division within 2 years of operation.

• To hold 10% market share of Indian grocery market by 2027.

• To start withdrawing profits by the end of 1.5 years.

• To be the biggest platform for household essentials by 2025.

Non-Financial Goals

• To give customer utmost priority and satisfaction by quality of goods and speed of
service.

• To donate groceries worth Rs. 10000 to old age home.

• To distribute or donate sanitary pads rural or slum to girl child by organizing camps
or collaborating with any NGO, worth Rs. 5000 in beginning and increasing it
frequently in coming future.

Income Statement Projection

• Based on our market analysis, revenue model we have projected to earn around 2 lacs
in the first quarter increasing with 20% successively every month till the end of first
year. Then by CAGR of 30-40% for the next 2 years and 50-60% for the other next 2
years.

Our fixed cost will be application maintenance charges and delivery in charge minimum
guaranteed salaries.
Major expenses

• Domain name. Yearly payment

• Hosting. Yearly / monthly payment

• Application maintenance

• Utilities and renting. Energy, water, internet, etc. in the office

• Marketing and advertisement

• Digital marketing costs.