10/19/2020 CIA-II

CIA-II
* Required

Afternoon slot: (1:00 to 2:00)

Attempt all Questions

30 X 1 Mark = 30 Marks

Course Outcomes:
C302.1: Understand the key issues and concepts of International Business.
C302.2: Discuss the various theories of International trade and their implications.
C302.3: Explain the various orientations of International Marketing and International HRM.
C302.4: Understand the monetary framework in which international business transactions are conducted.
C302.5: Discuss the role of International Organizations and Regional Trade blocks.

…………………..are products that were manufactured from a foreign land and are
brought into another country and consumed by its domestic residents. (CO-
2,BL-1) *

Custom goods

Export goods

Import goods

None of these

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The factors such as the buyer’s age, life-cycle stage, occupation, economic
situation, lifestyle, personality and self-concept that influences buyer’s decisions
refers to which one of the following characteristic? ( CO-3,BL-1) *

Personal characteristics

Psychological characteristics

Behavioral characteristics

Demographical characteristics

Which of the following is NOT a part of marketing communication mix? ( CO-

3,BL-1) *

Telemarketing

Public relations

Sales promotion

Advertising

A government procurement regulation or practice constitutes a nontariff barrier

when Government agencies are required to purchase from the lowest bidder.
(CO-2,BL-1) *

Government requires that goods that it purchases meet a uniform safety standard.

Government shows a preference for domestic sellers over foreign sellers.

Government purchases are financed by tax receipts

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Government purchases are financed by tax receipts.

Government-owned enterprises are not required to make a profit on inputs that they
purchase at home or abroad.

Which one of the following statements by a company chairman BEST reflects the
marketing concept? ( CO-3,BL-1) *

We have organized our business to satisfy the customer needs.

We believe that marketing department must organize to sell what we produce

We try to produce only high quality, technically efficient products

We try to encourage company growth in the market.

A …………..is a form of tax imposed on imported goods or services. (CO-2,BL-1) *

Voluntary export restraints

Quotas

Subsidies

Tariff

…………………..are negative taxes or tax credits that are given to domestic

producers by the government. (CO-2,BL-1) *

Subsidies

Quotas

Tariff

Voluntary export restraints

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The ________ holds that the organization’s task is to determine the needs, wants,
and interests of target markets and to deliver the desired satisfactions more
effectively and efficiently than competitors in a way that preserves or enhances
the consumer’s and the society’s wellbeing. ( CO-3,BL-1) *

customer-centered business

focused business model

societal marketing concept

ethically responsible marketing

Market segmentation aims to (CO-3,BL-1) *

Identify the similarities and differences between groups of customers or users.

Identify the similarities between groups of customers or users.

Identify the differences between organisations and their competitors.

Identify the needs and wants of all customers or users.

The MNC with this approach staff its foreign subsidiaries with HCNs and its
home office with PCNs.( CO-3,BL-1) *

Ethnocentric approach

Polycentric

Geocentric

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All of these

One of the key tasks of marketers is ____________ and to create consumer

perceptions that the product is worth purchasing. ( CO-3,BL-1) *

To make products easily visible and available

To promote sales of products

To differentiate their products from those of competitors

To do marketing surveys

Import tariff benefits (CO-2,BL-1) *

overseas suppliers

the overseas producers

the consumers.

domestic producers

Which of the following is not a common form of tariffs? (CO-2,BL-1) *

quota

specific

Ad-valorem

discriminatory

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________ portrays the “whole person” interacting with his or her environment. (
CO-3,BL-1) *

Attitude

Reference group

Lifestyle

Culture

…………………….views the entire world as a potential market. ( CO-3,BL-1) *

Ethnocentric approach

Polycentric

Regiocentric

All of these

What are the bases of market segmentation? ( CO-3,BL-1) *

The business environment; the attractiveness of the market; the purchase/use

situation.

The strength of the competitors; the attractiveness of the market; the organisational
structure.

Strategic capabilities; organisational structure; organisational culture.

The characteristics of the people/organisations; the purchase/use situation; users’

needs and preferences for product characteristics.
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needs and preferences for product characteristics.

A tariff that is levied as a fixed charge per units of imports is termed as (CO-
2,BL-1) *

Export Tariff

Import Tariff

Specific Tariff

Ad Valerom Tariff

Price is the only element in the marketing mix that produces: ( CO-3,BL-1) *

Fixed cost

Expense

Variable cost

Revenue

Non- tariff trade barriers do not include (CO-2,BL-1) *

administrative regulations

fiscal barriers

quota.

export subsidies

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The mental act, condition or habit of placing trust or confidence in another

shows which of the following options? ( CO-3,BL-1) *

Motive

Belief

Behavior

Attitude

________ is a set of distinguishing human psychological traits that lead to

relatively consistent and enduring responses to environmental stimuli. ( CO-3,BL-
1) *

Image

Personality

Beliefs

Culture

Marketing is both an “art” and a “science” there is constant tension between the
formulated side of marketing and the ________ side. ( CO-3,BL-1) *

creative

selling

management

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behavior

Key controllable factors in global marketing are: ( CO-3,BL-1) *

Government policy and legislation

social and technical changes

marketing activities and plans

all of the above.

The major challenge in international staffing is ( CO-3,BL-1) *

Expatriate selection

Expatriate salary

Selection tests

None of these

In this approach, the company tries to seek the best men and the problems are
solved globally within the legal and political limits. ( CO-3,BL-1) *

Ethnocentric

Polycentric

Geocentric

All of these

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In this approach, a company gives equal importance to every country’s domestic

market. ( CO-3,BL-1) *

Ethnocentric

Polycentric

Geocentric

Regiocentric

_________ duties can be imposed of a product is dumped in the importing

country at less than its normal value provided it causes material injury to the
domestic industry. (CO-2,BL-1) *

Tariff

Countervailing

Reduction in subsidies

Anti-dumping

In marketing theory, every contribution from the supply chain adds ________ to
the product. ( CO-3,BL-1) *

value

costs

convenience

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ingredients

………………. refers to a specific region wherein a group of countries within the said
region signs an agreement that seals the economic cooperation among them.
(CO-2,BL-1) *

European Union

None of these

Customs Union

Free Trade Area

This works in my country so it must work in all other countries is the motto of
...................... (CO-3,BL-1) *

Ethnocentric approach

Polycentric

Geocentric

All of these

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