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What is globalization ?
It is the widening and deepening of interdependent relationships among people from different
nations.
Q. Why is IB different?
. External environment affects a company’s international operations
. Managers must understand social science disciplines and how they affect functional business
fields.
. take into consideration the physical & social factors and competitive factors:
1. Physical & Social factors:
- Geographic influences ( natural conditions)
- political policies ( how and where business occurs )
- legal policies ( how a company operates )
- Behavioral factors (adaptation in local conditions)
- Economic forces (differences in costs, currency values & market size)
2. The competitive environment:
- strategy for products ( cost, differentiation, and focus strategy)
- Company resources and experience ( ex, market leaders could have more resources for
international operations)
- competitors faced in each market ( local or international)
basically a company’s competitive strategy influences where and how it can operate best, and
that the competitive situation may differ from country to country in terms of strength and which
competitors to face.