Company Vision
MCD “To move with velocity to drive
profitable growth and become
an even better McDonald’s
serving more customers
delicious food each day around
the world.”
Jollibee To be one of the Top 5
Restaurant Companies in the
World
Wendy’s “To be the quality leader in
everything we do.”
Burger King “To be the most profitable QSR
business, through a strong
franchise system and great
people, serving the best burgers
in the world.”
KFC To be leading integrated food
services group in ASEAN region
delivering consistent quality
products and excellent
customer focused
Mission
“To be our customers’ favorite
place and way to eat and drink.”
To serve great tasting food,
bringing the joy of eating to
everyone.
“To deliver superior quality
products and services for our
customers and communities
through leadership, innovation
and partnerships.”
“Offering reasonably priced
quality food, served quickly, in
attractive, clean surroundings.”
To maximize profitability,
improve shareholder value and
deliver sustainable growth year
after year.