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Mihoyo's Genshin Impact Success Explained

Mihoyo's new game Genshin Impact became hugely popular shortly after its release due to its availability on multiple platforms (consoles, computers, mobile devices), unlike similar games like Zelda which were only on consoles. Genshin Impact also appealed to anime fans with its anime-style graphics and inclusion of a virtual idol character. The success of Genshin Impact is attributed to Mihoyo's focus on anime-style games and wide release across different device types.

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419 views2 pages

Mihoyo's Genshin Impact Success Explained

Mihoyo's new game Genshin Impact became hugely popular shortly after its release due to its availability on multiple platforms (consoles, computers, mobile devices), unlike similar games like Zelda which were only on consoles. Genshin Impact also appealed to anime fans with its anime-style graphics and inclusion of a virtual idol character. The success of Genshin Impact is attributed to Mihoyo's focus on anime-style games and wide release across different device types.

Uploaded by

api-441461742
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Why Mihoyo’s Genshin Impact have

a very high number of players in a


short time?

Company Profile: Mihoyo was a anime style game


company founded by 3 graduates from Shanghai Jiao
Tong University

Vision: To create anime-style games


and help fellow anime believers by
creating virtual idols

Strength:Avaliable on many platforms. High quality anime style gameplay.

Weakness:Only have anime style games


Opportunities:Few competitors in main area. Products are well known in game industry.

Threats:Many companies are creating similar games

Market Analysis:
Mihoyo’s new anime styled Genshin Impact is insanely
popular within the first week of its release. Genshin
Impact was popular for its anime style and the beautiful
graphics which were avaliable on many types of
platforms. Genshin Impact was more popular than Zelda
Breath of the Wild because it was avaliable on many
types of platforms. Zelda was only mainly playable on
console while Genshin Impact is playable on consoles,
computers, and mobile devices. Another reason why
Genshin Impact has more players than Zelda was
because they had an anime virtual idol while Zelda
doesn’t have one. Since a lot of players who play these
type of games are more attracted to virtual idols, they are
more willing and want to play Genshin Impact.
Fah 1202
Media Influence: Mihoyo’s Genshin Impact gained
more players than Epic Games’ Fortnite
Brand Logo: Mihoyo’s games have pictures of anime
girls pointing out from the screen

Company Quote: Tech otakus save the world. This


quote tells about how the Mihoyo aims to create anime
style games for fellow otakus to enjoy.

Brand Mascot: Mihoyo’s mascot is a white


hair girl named Kiana. The mascot has been
in many games and is very recognizable as
Mihoyo’s mascot.

Survey:

The results of this survey shows that most people will play games on their mobile phones and
PC. This is one of the reasons why a lot of people play Genshin Impact since it is released on
various platforms. This survey also shows that people think of Mihoyo as company that
produces anime related products. This is good because the company aims to be a company
that is known for anime games and products.

Conclusion
In conclusion, I found the reason why Genshin Impact got so popular in such a short
amount of time. One of the reasons why is because the game is released in many types
of platforms which helps players which helps players who only have one type of platform
to be able to play. The second reason is because of the anime theme products that the
game has. This makes a lot of people who are attracted to anime games approach
Genshin Impact. Genshin Impact beat a similar game like Zelda in popularity because of
its high player base and the company’s reputation which was built on anime since a very
long time.

Fah 1202

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