Part B

Answer any four (4) from the following questions: [4x5 = 20]

Word limit for each question is 150.

Write in your own words. Any sort of plagiarism will result in straight
withdrawal of your exam script.

Q1: Describe briefly the process of value-based pricing with example.

Q2: What is Vertical Marketing System (VMS)? Define Corporate VMS with
example.

Q3: What is marketing/distribution channel? Discuss the nature and

importance of marketing channels.

Q4: Life cycle of a product comprises of five (5) stages. What are those?
Describe the stages with help of any product of your choice.

Q5: Define personal selling. What are its strengths and weaknesses?

Q6: Define Integrated Marketing Communication. How it appeared through

the new marketing communication model?