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  • Marketing Research: Course Facilitator: Dr. Khalid Hussain

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    Himesh Raj
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    The document outlines an 8-point marketing research course project on starting a business that includes summarizing a business plan, choosing a brand name and slogan along with their reasons, describing the product and pricing strategy, identifying the target market and competitors, and determining a strategy to understand customers. The course is facilitated by Dr. Khalid Hussain at the CUI Sahiwal campus in Pakistan.

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    The document outlines an 8-point marketing research course project on starting a business that includes summarizing a business plan, choosing a brand name and slogan along with their reasons, describing the product and pricing strategy, identifying the target market and competitors, and determining a strategy to understand customers. The course is facilitated by Dr. Khalid Hussain at the CUI Sahiwal campus in Pakistan.

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    13 views1 page

    Marketing Research: Course Facilitator: Dr. Khalid Hussain

    Uploaded by

    Himesh Raj
    The document outlines an 8-point marketing research course project on starting a business that includes summarizing a business plan, choosing a brand name and slogan along with their reasons, describing the product and pricing strategy, identifying the target market and competitors, and determining a strategy to understand customers. The course is facilitated by Dr. Khalid Hussain at the CUI Sahiwal campus in Pakistan.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Marketing Research

    Course Facilitator: Dr. Khalid Hussain


    khalidhussain@cuisahiwal.edu.cn

    Outline of course start-up project


    1. Summary of business plan
    2. Brand Name
    a. Reason(s) of choosing a particular name
    b. Features of brand name
    3. Brand Slogan and Brand Proposition
    a. Reason(s) of formulating a particular brand slogan and brand
    proposition
    4. Product Description
    a. Product or Product line
    b. Features of product (or features of each product within a product line)
    5. Pricing Strategy
    a. Competitive pricing
    b. Cost plus pricing
    c. Price skimming
    d. Penetration pricing
    e. Value based / premium pricing
    6. Target Market
    a. Market segments
    b. Target market
    c. Target customers
    d. Competitors in the target market
    7. Competitive Strategy
    a. Cost leadership strategy
    b. Differentiation strategy
    c. Cost focus strategy
    d. Differentiation focus strategy
    8. Your brief plan to understand target customers

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