1. CRE stands for what?

a. Customer response effect

b. Customer relationship effect
c. Customer responsibility effect
d. Customer resource effect
2. “Intel inside” is a classic example of which one of the following?
a. Bundling
b. Ingredient co-branding
c. Joint venture
d. Effective packaging
3. The prices of luxury product fall under:
a. Plus-one pricing
b. Skim pricing
c. Strategic account pricing
d. Segment pricing
4. Introducing additional items in the same product category by adding new flavors,
forms, colors, ingredients or package sizes, under the same brand name, is known
as:
a. Line extensions
b. Product mix
c. Interactive marketing
d. Service intangibility
5. Brand management came into being for which of the following reasons:
a. Companies wanted to achieve scale economies.
b. It supplemented financial management practices
c. It suited production and operations personnel
d. Companies wanted to differentiate their products and highlight distinctions
in a competitive environment.
6. Brands like to stay contemporary because of:
a. Others do it
b. Staying attractive
c. Upholding the contract
d. None of the given options
7. Features and attributes of brands translate into benefits and ___________ are also
fulfilled along with these benefits
a. Customer values
b. Brand values
c. Organizational goals
d. Brand associations
8. A good brand contract:
a. Keeps customer perspective in view
b. Delivers promises made with customers
c. Unearths negative promises
d. expects to deliver value to customers
9. Continuously renewing the difference makes your product ____________
a. Look superior
b. Highly unacceptable
c. Not conforming with market standards of evolving changes
d. Conforming to the changing behavior and beliefs of customers
10. A brand-based model reveals the following:
a. Why customers buy the brands they buy?
b. What are the underlying motives for their purchasing brands of their preference?
c. Why companies keep their brands contemporary?
d. includes all the components related to deliver a satisfied brand.