1. _____ includes all that is linked up in memory about the brand.

It could be specific to
attributes, features, benefits or looks of the brand.
a. Brand association b. Positioning c. Rebranding d. Promotion
2. ______ can be thought of as a perceptual map of in which like products of the same
company (say, toothpaste) are positioned very close to one another and compete
more with one another than with brands of other companies.
a. Brand Comparison b. Cannibalization c. Positioning d. Brand Associations
3. Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the
examples of ______
a. Descriptive Brand Name b. Suggestive brand name c. Free Standing brand
name
d. Selective brand name
4. Kadak, Xerox, Exxon, Fidji are examples of ______
a. Free Standing brand name b. Descriptive Brand Name c. Suggestive brand
name
d. Both b and c
5. Watches sold as a Jewellery is related to ______
a. Titan Raga b. Tanishq c. Swatch d. GoldPlus
6. Two established brand names of different companies using the name on the same
product is called
a) Co-branding b) Private label brand c) Mega branding d) Store branding
7. ________________ product is not associated with a private or national brand name.
a) Store brand b) Mega brand c) Co brand d) Generic brand
8. Which is not an example of Positioning by usage occasion and time of use?
a. Listerine – night time rinse b. Nescafe – Great start to the morning c. NIIT
(Inspired……life begins at NIIT) d. Domino’s (When families are having fun)
9. Which is the added value endowed on services and products.
a) Brand value b) Brand strategy c) Brand equity d) Brand positioning
10. Positioning is done to achieve
a) Customer-focused value proposition b) Product-focused value proposition c)
Company-focused value proposition d) supplier focused value