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A Systematic Literature Review of Twitter Research PDF
A Systematic Literature Review of Twitter Research PDF
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and found a typical pattern of revolutionary stages (see [55]), 2011 Wisconsin labor protest (#wiunion, [56]),
figure 1). 2012 Israel Hamas (IDFSpokesperson, [57]), 2013
Brazil Vinegar (#vemprarua, #todarevolucaocomeca,
I. Discontent of ongoing preference [46]), 2013 Turkey (#OccupyGezi, [58]) in different
the mass falsification of the mass stages and with varied success (figure 2).
II. Inner tension of shift of the density of
Stages of revolution (Kuran 1989)
the individual private preferences
I II III IV V VI
the straw that breaks 2007 Wikileaks
III. Trigger event
the camel‘s back
2009 Austria student protest
IV. (Unanticipated) increase of magnitude
Revolution and revolutionary speed 2009 Toronto G20
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Jamal et al. [39] analyzed Twitter discourses and destruction of the historic public Gezi Park in Istanbul
proposed a method to detect subtle sentiment within in order to build a shopping mall [58].
the mass (e.g. anti-Americanism). That is why we The transition from stage III to IV is characterized
formulate the following design need: by consensus about the credibility of a alleged socio-
D1 : There is a design need for sophisticated sen- political relevant incident which potentially triggers
timent detection in order to extend Twit- a subsequent mass movement. Procter et al. [44]
ter functionality for socio-political revolution described the phenomenon during the 2011 riots in
purposes. England as follows: “A rumour starts with someone
tweeting about the occurrence of an alleged incident.
The rumour gets retweeted... Others begin to challenge
5.1.2. Inner tension of the individual (II.). There
its credibility... A consensus begins to emerge...” [44,
are more studies focusing on stage II. Passini [63]
p. 207]. The touchstone if a mass movement emerges
discussed the so-called Twitter revolutions in the light
is based on the credibility of the alleged incident and
of social psychology theories, especially the tensional
the consensus about its socio-political relevance. When
relationship between disobedience and democracy. It is
it turns out that the alleged incident did not occur
known from psychology that high inner tension is as-
or reporting about it has been partially manipulated
sociated with joking [64,65]. Interestingly, some schol-
(e.g. faked images of the burning London Eye during
ars report increased (curious) joking rates on Twitter
the 2011 riots [44], cf. [68]) the motivation of the
associated with the high inner tension of individuals.
masses recedes and the movement ends. Gleason [48]
For instance: “Deleting Dictator...Deleting Installation
demonstrated by the example of the 2011 Occupy
files...Some files could not be removed. Country still
Wall Street protests that “Twitter supports multiple
being used...Aborted. #Egypt #Mubarak” [41, p. 277].
opportunities for participation in the Occupy move-
Choudhary et al. [36] also show that during the 2011
ment – from creating, tagging, and sharing content to
Egypt protests humor was often used.
reading, watching, and following a hashtag – which
In addition some scholars proposed methods to auto-
may facilitate learners becoming more informed, en-
matically analyze inner tensions. For instance, Burnap
gaged citizens” [p. 966] [48]. Park et al. [49] revealed
et al. [66] demonstrated the possibility of forecasting
a “loosely connected hub-and-spoke network” of the
spikes in social tension via Twitter. Thorpe and Ahmad
2011 Occupy Wall Street activists. Wang et al. [69]
[26] revealed indications of inner tension in some
also analyzed the 2011 Occupy Wall Street protests
individuals from a grassroots parkour group living in
and found that the arguments of those who initiated it
Gaza.
were very unstable which indicates a low credibility.
At the end of stage II a specific trigger event As a consequence a counterpublic emerged [50]. Sim-
constitutes the straw that breaks the camel’s back. ilar weak and inconsistent arguments were observed
during the 2010 Toronto G20 protests, resulting in
5.1.3. Trigger event (III.). Kuran [2] found that in a open criticism of the protests [32,33]. Earl et al.
every revolution of historical significance a trigger [31] analyzed the 2009 Pittsburgh G20 movement and
event occurred. This trigger event was also found in found that Twitter created “a new dynamic in protester
more recent revolution (attempts) [67]. For instance, and police interaction toward information symmetries”
within the Gaza conflict the Israeli Air Force (IAF) [31, p. 459]. Also the 2011 Spanish protests dissipated
began a massive bombardment of Hamas targets in the for the same reasons [51]. Against this background we
Gaza Strip on December 27, 2008, at approximately formulate:
11:30 a.m. (Israeli time) [27]. The 2011 Wisconsin
P1 : High credibility of an alleged incident is a
labor protests were triggered by the announcement on
precondition for starting a mass movement.
February 11, 2011 of Governor Scott Walker’s inten-
tion to strip about 175,000 public employees of their In addition to the high credibility of the incident
collective bargaining rights [56]. The shooting dead its socio-political relevance has to be high in order to
of Mark Duncon in Tottenham, London on August mobilize the masses. Various examples show revolu-
4th 2011 was the trigger event for the 2011 London tion imitators trying to trigger a protest by copying
riots [43]. The 2013 Vinegar Brazil protests were arguments. For example, González-Bailón [38] identi-
initially sparked by opposition to bus and underground fied the 2011 Spanish wave of protests as “a step in
fare rises in June 2013 [46]. On 10 April 2013, the the sequence of events that went from the Arab Spring
hashtag #ayfagakalk (“stand up” in English) appeared in the MENA region at the beginning of 2011 to the
on Twitter, which was related to the plan for the global Occupy movement” [38, p. 950]. That is why in
2209
the case of the 2011 Spanish protests the movement nated by (a hierarchy of) leaders. That is why within
also fails. The same was observed by Vicari [55] for this stage, tweets become more personal and emotive
the 2011 Italy polycentric protest for global change. [41]. Not only do tweets become more personal and
We formulate: emotive [41] during this stage, but an interesting recent
P2 : High socio-political relevance of an alleged Twitter experiment by Coppock et al. [72] revealed
incident is a precondition for starting a mass that private messages to followers have the most effect
movement. in terms of mobilizing people. In contrast, public
tweets had no effect. This direct approach is particulary
5.1.4. (Unanticipated) revolution (IV.). Tweets like important since leadership via Twitter means leading
“#Egypt’s street awakening tomorrow #Jan25 #Rev- from a (physical) distance.
olution” [41, p. 277] or “Egypt is about to have a In addition, information selection plays an important
Facebook revolution” [41, p. 277] reopen and drive role. For instance, Oh et al. [25] analyzed Twitter data
the unanticipated revolution. In this stage, the high on the Israel-Gaza conflict between December 27th
speed of connecting people via Twitter drives the rev- 2008 to January 18th 2009. According to Oh et al. [25],
olution. For example, Maireder and Schwarzenegger “Twitter users are conceptualized as the ’gated’ who
[23] analyzed the #unibrennt hashtagged tweets of the play an active role in selecting and distributing news
occupation of Vienna’s largest lecture hall by students sources through their Twitter messages” [25, p. 1]. The
in October 2009. The grounded theory-based analysis concept of gatekeeping for information control was
[70] revealed that the low-obligatory and low-binding introduced by Barzilai-Nahon [73]–[75] and also plays
nature of Twitter use, and the immediacy of connection an important role in terms of leadership during revolu-
between the movement members were fundamental for tions by information selection. For instance, Meraz and
its success. Papacharissi [40] places emphasis on news framing and
Later, when the mainstream media began reporting its relevance to sociocultural context in order to lead
the protests attained greater visibility. The greater vis- the masses during the 2011 Egypt revolution.
ibility and ongoing internet functionality is important As described above in this stage it is crucial for a
to move the masses. Unfortunately some regimes shut successful revolution that suitable leader(s) from the
down internet access or manipulate its content [57,71]. mass can be identified [2]. Some scholars proposed
However, the visibility of the activists is important approaches for this. For instance, Kardara et al. [76]
in order to draw support from various actors. For proposed a framework to identify leaders within a
instance, Bruns et al. [35] demonstrated supportive Twitter group. Räbiger and Spiliopoulou [77] demon-
interactions concerning protests and unrest in countries strated an approach to separate the influencers from
from Tunisia to Syria during 2011 Arab Spring. Severo the non-influencers and Part [78] found that Twitter
and Zuolo [42] showed that the 2011 Arab Spring was opinion leadership impacts an individuals’ involvement
also supported by Egyptian migrants living in Europe in political processes.
(# right2vote). Tonkin et al. [45] investigated 600,000 Since all the above reported specific findings on
tweets concerning the riots in London and other British Twitter-based leadership are well-known from the per-
cities in August 2011 and found evidence that Twitter spective of the problem of general leadership from a
was used as a central organizational tool to promote distance, which is well documented in the human re-
illegal group action. Results also showed that Twitter sources literature [79,80], we consequently formulate:
users retweeted mostly to demonstrate support for their P3 : Twitter-based leadership during a revolution
beliefs in others’ comments. Jungherr and Jürgens [30] does not significantly differ from general lead-
showed that during the 2010 German Stuttgart 21 ership from a distance.
movement Twitter was largely used for tactical support.
In addition, various scholars focused on visionary
It is also interesting that successful mass movements
leaders within successful revolutions [21,81]. For ex-
are characterized by their success in getting support
ample, Lindgren and Lundström [21] analyzed Twit-
from people not directly affected by the revolution. For
ter activity under the #WikiLeaks hashtag and found
instance, Aday et al. [34] revealed that the majority of
that movements have a common language, agreed
attention to the Arab Spring via Twitter came from
definitions of the situation and a shared vision. We
outside the Middle East and North Africa (MENA)
formulate:
regions.
P4 : Transformational leadership style is positively
5.1.5. Revolutionary leadership (V.). It is crucial for associated with the success of a revolution.
the success of a revolution that the masses are coordi- Furthermore, within the revolutionary leadership
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stage the demand for information is high due to the The analysis-synthesis concept [86] comprises (a)
coordination requirements. The results of Kwon et al. the decomposition of the main task (goal) into sub-
[24] also confirm this general finding for Twitter use. tasks delegable to people and (b) the synthesis of sub-
The leadership structure is regularly very complex, tasks results in order to reach the superior goal. For
for instance, Morales et al. [29] described, based on example: The complex task of playing a music title has
complexity science, the structure and dynamics of to be broken down into sub-tasks such as playing spe-
a Twitter network involved in the 2010 Venezuelan cific musical instruments by musicians (analysis part).
protests. Results showed a community structure with The conductor is responsible for the orchestration of
highly connected hubs and three different kinds of the musicians (synthesis part).
user behavior determining information flows. If this
coordination complexity can not be managed, the 5.1.6. Post-revolution phase (VI.). In this stage the
movement becomes lost. For example, Theocharis et al. repression of would-be turncoats initiated due to new
[51] demonstrated a lack of coordination tweets within rumors is important. Please note that Doer et al. [37]
the failed 2011 Spanish protests. found that rumors spread much more quickly in Twitter
Sandoval-Almazan and Gil-Garcia [67] analyzed than in other network topologies. It only needs the
social media usage for political activism and social interaction of a few nodes to increase the speed.
movements and identified “a trend towards a more That is why rumor-spreading detection and prevention
integrated use of social media tools and applications”. systems are needed. Scholars initially sketched such
In more detail, Sandoval-Almazan and Gil-Garcia [67] systems, e.g., Tripathy et al. [87] studied models and
emphasized an intensive usage of Twitter for coordi- metrics for anti-rumor processes to counter rumor on
nation problems between the players (humans, media, Twitter. Miyabe et al. [88] demonstrated an approach to
organizations, etc.). In addition, Zeitzoff [27] investi- prevent rumor-spreading on Twitter. However, in order
gated the Gaza Conflict (2008-2009) via Twitter data to detect rumor more reliably at an early stage we
to capture the micro-dynamics of the conflict and recommend combining existing work on trend identi-
also revealed a complex coordination dynamic. Con- fication [89]–[95] and geo-located [96] event detection
sidering these complex relationships, the simultaneity [97]–[100] and formulate the following design need:
constraints, and the task/sub-task dependencies of the
revolution process [29,47,52,54], the current state of D3 : There is a design need for sophisticated rumor
the solution of the underlying “coordination problem” detection in order to extend Twitter function-
[82] by information and communication technologies ality for socio-political revolution purposes.
still fails. The coordination problem refers to the Finally it should be noted that some scholars re-
management of “dependencies between activities” [83, vealed scepticism concerning the role of Twitter within
p. 90]. That is why we call for a strong interdisciplinary socio-political revolutions. For instance, the Iran spe-
study of the underlying coordination problem in socio- cific findings of Wojcieszak and Smith [28] support
political revolution activities following Malone and voices that are skeptical about Twitter’s ability to
Crowston [83] and formulate: sustain revolution [101].
P5 : The usage of Twitter during a revolution is
rooted in a strong coordination problem. 6. Framework guiding future research
From a design science perspective scholars built
initial IT artefacts in order to deal with the coordination As shown in figure 3, the framework guiding fu-
problem. For instance, Purohit et al. [84] demon- ture Twitter research spans both, (a) the coordination,
strated an interesting approach to matching seekers sentiment and rumor analysis problems as the primary
and suppliers during social critical phases. Tang et al. technological-/design-oriented challenges and (b) five
[85] demonstrated an approach to effectively identify propositions from P1 to P5 to direct future empirical
target groups for communications (seeker). To proceed research:
with more sophisticated coordination mechanisms we As the coordination problem refers to the manage-
formulate the following design need: ment of “dependencies between activities” [83, p. 90],
D2 : There is a design need for a sophisticated co- this concept comprises the recruiting [102] and the
ordination mechanism based on the analysis- leadership of the whole crowd [103] by signaling,
synthesis concept in order to extend Twit- skills, rating, hierarchies, and markets [104,105] on
ter functionality for socio-political revolution the basis of technical coordination mechanisms such as
purposes. automated negotiation and auction systems [106,107].
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I. Discontent of ongoing preference Senti- This research is partly funded by the German Federal
the mass falsification of the mass ment Ministry of Education and Research (03FH055PX2).
II. Inner tension of shift of the density of detecti-
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