An International Conference On

DEMOGRAPHICS – DIVIDEND OR DISASTER?

28 & 29 January 2016

Venue: School of Commerce Studies

JGI Knowledge Campus, District Fund Road, Jayanagar 9th Block, Bangalore – 560 069

Organized by:

Department of Commerce iNurture Education Solutions Pvt. Ltd.

Jain University Knowledge Partners
ABOUT JAIN UNIVERSITY

A deemed-to-be-university since six years, it is now ranked number 5 among the top private
universities in India by India Today Nielsen Best Universities Survey 2015. Founded in 1990 as
SBMJC by Dr. Chenraj Roychand, an eminent entrepreneur & educationist with over 35 years of
experience, it has the vision to foster human development through excellence in quality education,
research & entrepreneurial development. It is certified ISO 9001:2008 for quality management by
TÜV Rheinland and it is a member of Association of Universities of Asia and the Pacific (AUAP).
There are over 100 innovative programmes at the UG, PG, and research levels, and erudite faculty
members who mentor 9600 students nationally & globally. It enjoys close to 20 international
collaborations with the world's leading universities and organizations in the UK, Germany, Russia,
the US, Canada, etc.

ABOUT iNURTURE EDUCATION SOLUTIONS PVT. LTD.

Established in the year 2007, iNurture is the pioneer in career-ready formal higher education in India.
iNurture delivers industry relevant, full-time courses at the Undergraduate and Postgraduate levels
in the fast growing sectors of economy; in active association with well-reputed Universities,
Autonomous Institutions and Colleges. iNurture operates through a unique collaborative University-
Industry Partnership (UIP) model, ensuring qualifying degrees along with cutting edge knowledge
and skills. iNurture currently has partnership with over 20 Universities, Autonomous Institutions
and Colleges across India.

ABOUT DEPARTMENT OF COMMERCE

The Commerce Department has defined growth by adding new parameters in education of
commerce. The constant innovative ideas nurtured in its various spheres of functioning – teaching,
extra-curricular, co-curricular, student centric ideology, continuous FDPs, National
conferences, etc. – have added new feathers to its cap from time to time. The Department houses
over 5,000 students at UG and PG levels and it is an abode to over 70 faculty members contributing
towards its daily work and growth.

ABOUT THE CONFERENCE

Demographics do not determine the fate of economic growth, but they are certainly a key determinant
for an economy's growth potential. An aging population coupled with a declining birth rate in the
developed world points to a decline in future economic growth. Increase in productivity can lessen
the impact of such population shifts and technological advances are the ideal source of productivity
boosts. This, however, is a double-edged sword: On one hand, technological progress increases
productivity, but at the same time it can eliminate jobs outright, increasing unemployment. As the age
make-up of the workforce changes in the future, so will the make-up of the kinds of jobs the economy
employs.

In this context, India is seemingly at an advantage with a young population (50% under the age of
25 years; 65% under the age of 35 years) with a large section of the undergraduates speaking
English and a significant number having engineering and professional degrees. But, the country
is also captive to several disadvantages: huge population of 1.2 billion, stark poverty levels, urban-
rural divide, uneven economic growth, under- and – disguised employment, entrepreneurship
driven more from a lack of employment opportunity than choice, 90% informal employment, 50%
of agricultural employment producing only 13% of our GDP, slow pace of reforms attributed to our
democratic set up, et al.

The hard question facing India and the world is: Will the disadvantages overweigh the advantages?
Will India’s young and large population contribute to its Demographic Dividend or its Demographic
Disaster? What are the policy initiatives and decisions that will provide the positive tilt? What
implications does India’s Demographic situation hold for the underdeveloped, emerging and
developed world? Is exporting young Indian manpower trained in specific areas a solution to
address deficit in human resources in other countries? What are its implications? What are the myriad
opportunities and mitigations that need to be addressed to deliver a dividend?

This International Conference aims to provide a platform for deliberation on exactly such
issues to answer the million dollar question: Demographics - Dividend or Disaster?

CONFERENCE OBJECTIVES:

 To provide a platform for policy makers, academicians, research scholars and industry
practitioners, to deliberate on the dynamics of demographics and its impact at the social,
economic and political level for India and globally
 To uncover the challenges and potential solutions to effectively address this gigantic issue
that has significant implication for India and to an inter related world

CONFERENCE THEME: Demographics – Dividend or disaster?

CONFERENCE SUB THEMES:

 Socio-economic implications of a growing or declining population

 Impact of Psychographic elements on life style and population growth
 Age structure in developed and developing countries
 Urbanization and macroeconomic performance
 Gender and economic growth
 Skill development in the informal sector
 Graduate turnout and graduate employment
 Education as a key driver to economic, sociological and political stability
 Demographics and Organisational effectiveness
 Demographics and Investment behaviour
 Changing consumer behaviour and impact of marketing strategies
 Demographics and workforce diversity
 Indian Diaspora on the global map – impact in the last decade
 Indian Diaspora on the global map – impact in the next decade
 Effectiveness of economic and political systems to manage population growth and
prosperity

This is not an exhaustive list and papers are welcome in other related areas as well. Please
indicate in your abstract to which sub-theme you would like to contribute. The Conference
Committee reserves the right to arrange the track allocation depending on the popularity of each
theme.
AUDIENCES WHO WILL BENEFIT:

 Academicians
 Research Scholars
 Students
 Entrepreneurs
 Industry Practitioners
 Consultants

CALL FOR PAPERS:

 Original contributions based on applications/research/ surveys/ practices related to

the theme and sub themes mentioned, are invited.
 Conceptual papers, research papers, case studies and the like may be presented.
 At the time of submission, submitted papers must not have been previously
presented/ published or scheduled for presentation/ accepted for publication.
 A maximum of three co-authors may be part of one research paper.
 Shortlisted research papers by the Selection Committee will be published in
the Conference proceedings/journal with ISSN.

The conference also focuses on DOCTORAL RESEARCH PAPER PRESENTATIONS *

The eligibility criteria for participating:

 Must have been awarded PhD/ has submitted thesis in last 12 months OR
 About to submit thesis within next 6 months

Cash prizes will be awarded to:

 Best three Doctoral Research Papers along with certificate of merit.

 Best three Research Papers along with certificate of merit.

Paper Format: The paper should have the following

details:

 Author’s/ Co-Author’s name, Institution affiliation and communication address

 Contact details – mobile number, email ID
 The maximum length of the paper is 12 A4 sheets and should contain an abstract of not
more than 200 – 300, along with 3-5 key words.
 Paper Format:
 Font Style : Times New Roman
 Font size: heading 14 (Bold), sub heading 12(bold), 12 for rest of the text
 Spacing : 2 spacing, margins 1.5’ left side and 1’ on top, right and bottom side
(Formatted in APA style 6th Edition – apastyle.org)
IMPORTANT DATES
Abstract submission 10 Sept 2015
Abstract approval 25 Sept 2015
Full paper submission 20 Nov 2015
Full paper approval 20 Dec 2015

REGISTRATION FEES:
Sl. Delegate fees Indian Foreigner
No.
1 General/ Industry Professionals Nationals
Rs. 1,500 s $40
2. Academicians & Research Rs. 1,000 $30
.3 Scholars
Students Rs. 750 $20
.
 Registration fees include Conference volume, kit, lunch and coffee/ tea/ snacks
 Registration fees should be paid by the way of Demand Draft in favour of “Jain
University” payable at Bengaluru, Karnataka State, India.
 Last date to register for the conference is 31 December 2015
 Accommodation will be provided on prior request & additional payment of Rs. 1500 per
head

*T&C Apply

CHIEF PATRONS:
Dr. Chenraj Roychand, President, Jain University Trust & Chairman, JGI
Dr. C.G. Krishnadas Nair, Chancellor, Jain University

PATRONS:
Prof. K.S. Shantamani, Chief Mentor, JGI
Dr. N. Sundararajan, Vice Chancellor, Jain University
Dr. N.G.R. Iyengar, Pro- Vice Chancellor, Jain University
Dr. Sandeep Shastri, Pro- Vice Chancellor, Jain University
Prof. N. V. H. Krishnan, Registrar, Jain University
Mr. M.S. Santhosh, Joint Registrar, Jain University
Dr. JayagopalUchil, Director, Academics and Planning, Jain
University Prof. Dinesh Nilkant, Director, CMS Business School,
Jain University
Ms. Aparna Prasad, Director, Office of Strategic Communications &
Human Resources,
Mr. M. S. Parswanath, Director, International Relations

ADVISORY COMMITTEE:
Dr. Easwaran Iyer, Dean – Commerce and Management and Director – Placements, Jain
University
Mr. Ashwin Ajila, Founder and Managing Director, iNurture Education Solutions Pvt. Ltd.
Dr. B.T. Venkatesh, Advisor – Examinations; Jain University
Prof. N. S. Manjunath, Controller of Examinations, Jain University
Dr. Jitendra Mishra, Director –MIME, Jain University
Dr. Dhimant Ganatra, Associate Dean – Commerce and Management, Jain University
Prof. Balaji Rao, Associate Dean – Commerce and Management, Jain University
Dr. Raghavendra Rao, Professor, CMS Business School, Jain University
Dr. M.M. Bagali, Professor, CMS Business School, Jain University
Dr. Nataraj S. N., Principal, Jain College, V V Puram

CONFERENCE DIRECTOR:
Dr. N. Usha Devi; Associate Professor, Malleswaram Ladies’ Association First Grade College for
Women

ORGANISING COMMITTEE:
Dr. B. A .Vasu, Director, School of Commerce and Management Studies, Jain University
Prof. R. Lakshminarayan, Chief Learning Officer and Co-Founder, iNurture Education Solutions
Pvt. Ltd. Dr. Vinod Kumar Murti, Academic Head, Financial Services and Business Analytics,
iNurture Education Solutions Pvt. Ltd.
Mr. Mathew Anthony, Academic Head, Marketing, Leadership & Innovation, iNurture Education
Solutions Pvt. Ltd.
Dr. Rajdeep K. Manwani, Coordinator, Department of Commerce, Jain University
Asst. Prof. Pushpa N., Co-ordinator, Department of Commerce, Jain College
Dr. Ashwini K. Co-ordinator, Department of Management, Jain College
Asst. Prof. Suresh C.K, Co-ordinator, Department of Commerce – PG Studies, Jain University
Asst. Prof. Naveen Kumar C M, Co-ordinator, Department of Management
Asst. Prof. M. Neelima, Co-ordinator, Department of Commerce, Jain University
Asst. Prof. Madhavi R, Department of Commerce – PG Studies, Jain University
Dr. Manohar K., Senior Faculty, iNurture Education Solutions Pvt. Ltd.
Dr. Thriyambaka S., Head, Department of English
Dr. Arvind Kumar, Head, Department of Hindi
Prof. Vasanth Kumar R., Head, Department of Kannada
Asst. Prof. Geetha Madhusudhan, Head, Department of Samskrita
Asst. Prof. Shawar Saleem, Co-ordinator, Department of Commerce, Jain College
Asst. Prof. Nasreen Sayyed, Co-ordinator, Department of Commerce, Jain University
Asst. Prof. Sheetal V Hukkeri, Co-ordinator, Department of Commerce, Jain University
Asst. Prof. Srinivas G, Co-ordinator, Department of Commerce, Jain University

ORGANISING SECRETARIES:

Madhavi R.
Department of Commerce – PG Studies, Jain University
Mobile: +91 9986593254
E-mail: madhu4ratna@gmail.com

Ananth M.
Academic Co-ordinator, Jain University
Mobile: +91 9845502958
E-mail: ananth.jgi1@gmail.com
Life at JAIN:

The institution promotes learning through diverse range of activities and accommodates students
from across the country and beyond. Apart from catering to academic prospects, the rich array
of events by The Commerce & Management Forum, The Cultural Forum, Conglomeration of
International Students, Enactus, NCC, NSS, Rotaract Club, Student Research Cell, etc. keep
the student community constantly engaged in exploring learning in various forms to keep them
inspired.

The address for all correspondence:

JAIN Knowledge Campus

#44/4; District Fund Road, Behind Big Bazaar; Jayanagar 9th Block, Bangalore - 560069

Ph: 080 4343100

www.jainuniversity.ac.in

For further details/submissions: scmsconferences@gmail.com

HOSPITALITY PARTNERS
Climate and clothing:

The climate in the city of Bengaluru is usually pleasant or bit cold in the month of January.
Regular clothing and may be a jacket should be sufficient to keep one comfortable. The
temperature is around 25 degree Celsius and humidity is very low and not a matter of concern.

About the city:

The city has places of historical significance, religious and many other monumental structures
making it a tourist spot. A few glimpses are provided below:

The Vidhana Soudha The Bengaluru Palace

ISKCON Lalbagh Botanical Garden

Temple
 How to reach the Venue:

From Kempegowda International Air Port, approximately 42 kms (26 Miles), 2 hours
drive.

From Railway Station/Kempegowda Bus Stand, approximately 9 kms (5.6 Miles), less
than an hour’s drive.
Glimpses from the previous conference held on 2nd & 3rd March 2015:
National Conference on “Winning with VUCA – Innovations and strategies”

Dignitaries during INAUGURATION at the National Key Note Address by Mr. Anand Sudarshan, Founder &
Conference Director, Sylvant Advisors Private Ltd.

Dr. Rajdeep K Manwani moderating the Plenary Session Dr. B. A. Vasu, Centre-Head, interacting during the
Plenary
session

Panel Discussion on CROSS-INDUSTRY PERSPECTIVE Dr. Vinod K. Murti, Chairperson giving expert comments
ON VUCA

Mr. Mathew Anthony conducting the Plenary session Dignitaries addressing the audience at the
National Conference