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Social Media Presentation - Topic 3 PDF
Social Media Presentation - Topic 3 PDF
2 Facebook – How people use it, getting started & best practice
3 Twitter – How people use it, getting started & best practice
4 LinkedIn – How people use it, getting started & best practice
6 Summary
Slide 1
Topics & Agenda
2 Facebook – How people use it, getting started & best practice
3 Twitter – How people use it, getting started & best practice
4 LinkedIn – How people use it, getting started & best practice
6 Summary
Slide 2
The Key Challenge for all Business / Marketers…
Slide 3
Consider…
Slide 4
Driven By a Passion for Technology and Human
Interaction… not by a desire to make money!
Slide 5
your website is not your web presence
VOICE
(Your Web Site) SHADOW
(What Everyone
else says about you)
FOOTPRINT
(Ads, Social, Email,
Your other online activities)
Slide 8
If you do decide to engage…
Slide 9
Some Do’s...
Some Don’ts….
Questions?
Slide 12
Topics & Agenda
2 Facebook – How people use it, getting started & best practice
3 Twitter – How people use it, getting started & best practice
4 LinkedIn – How people use it, getting started & best practice
6 Summary
Slide 13
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Average Usage
Slide 15
Average Usage
Slide 16
Why People Use Facebook – And Who Uses it?
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Page Set Up – Beyond the Basics…
Slide 24
Facebook Places & Deals…
Slide 25
Some Rules… to consider
Slide 26
The Need to Act but also to be Careful…
http://www.facebook.com/pages/Kwik-Fit-the-worst-corporate-reputation-in-the-UK/335225647428
Getting it Wrong… Nestle
Getting it Right… Weight Watchers
http://www.facebook.com/home.php?#!/weightwatchers
Getting it Right… Starbucks
Some Interesting Examples...
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Questions?
Slide 37
Topics & Agenda
2 Facebook – How people use it, getting started & best practice
3 Twitter – How people use it, getting started & best practice
4 LinkedIn – How people use it, getting started & best practice
6 Summary
Slide 38
Tell the world what’s happening in 140 characters or less!
Slide 39
You Don’t Have to Tweet to use Twitter…
1. Contributors / Drivers
2. Followers / Consumers of information
Slide 40
Twitter as an Information Network…
Slide 41
Why People Use Twitter – And Who Uses it?
1. To follow celebrities
2. To interact with friends
3. To follow brands / companies
4. To see what the “buzz” is…
5. To show off!
Slide 43
A Desirable Target Audience…
We are reaching people who are “Social Sparks” … key influencers of
wider groups of people around them.
Slide 44
How do Businesses / Marketers Use Twitter?
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Establishing Credibility & Market Leadership… Tips
Slide 47
Tweeting Tips for Business…
Slide 48
www.business.twitter.com Follow: @twitterbusiness
Slide 49
Promoted Tweets… at Beta stage at present
Slide 50
Growing Your Twitter Following?
Slide 51
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Some Good Examples….
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Questions?
Slide 56
Topics & Agenda
2 Facebook – How people use it, getting started & best practice
3 Twitter – How people use it, getting started & best practice
4 LinkedIn – How people use it, getting started & best practice
6 Summary
Slide 57
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Why People Use LinkedIn – And Who Uses it?
Slide 59
LinkedIn for us as Individuals…
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LinkedIn for us as an Organisation…
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Group Discussion:
- How are we currently using LinkedIn?
Slide 64
Questions?
Slide 65
Topics & Agenda
2 Facebook – How people use it, getting started & best practice
3 Twitter – How people use it, getting started & best practice
4 LinkedIn – How people use it, getting started & best practice
6 Summary
Slide 66
Blogging & Forums
As a Social Engagement Tool
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Blog Content Working with other platforms…
Slide 69
http://worldwidecyclesblog.com
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Right for your business?
Slide 74
Topics & Agenda
2 Facebook – How people use it, getting started & best practice
3 Twitter – How people use it, getting started & best practice
4 LinkedIn – How people use it, getting started & best practice
6 Summary
Slide 75
You Tell Me… What Does Social Mean To You and how
do you think it is best used as Marketing Tool?
Slide 76
Questions / Discuss?
Slide 77