International operational strategies and innovation process

Table of Contents
Introduction................................................................................................................................3

International operations management of Toyota Company:......................................................4

“Critical awareness of the issues, problems, and practices that characterize international
operations management in Toyota multinational automobile organization”.............................6

“The role of innovation plays in the development of operations management techniques in

different and cultural settings”...................................................................................................8

“The approaches for developing a culture of creativity and innovation in an organization:”. 10

Conclusion................................................................................................................................11

Recommendation......................................................................................................................11

References................................................................................................................................13
Introduction
Toyota is a Japanese multinational automotive motor corporation. It is a multinational
automotive manufacturing company. This is a new organization where the main office
located in Toyota Aichi city of Japan. This motor company is a new company y in the global
market; it was established in the year of 1937. In this organization, more than 4 lacks people
are working. The organization has taken place in the corporate business world in a short time.
According to a survey, it is one of the largest companies in the world revenue section. It has
reached the place of tenth in the world. Not only that the organization has considered the
second-largest automobile manufacturer in the global business platform. Toyota is the first
manufacturer in the automobile section who produces more than 10 million vehicles in a
year. In these short period its success is huge. The company is also recognized as the largest
company in Japan. The company provides its services in automobiles, luxury vehicles,
commercial vehicles, and engines. According to Wikipedia, The revenue of this company is
275.4 billion dollars in the year 2020; the total income of this company is 492.7 billion
dollars in a year. The founder of this company is Kiichiro Toyoda, and now the recent
president of the company is Akio Toyoda. [CITATION htt19 \l 16393 ]

Past through years Toyota gets a huge success all around the world and it have take a place in
the global business platform, so for this, the company has to face so many problems in the
international business platform. And to manage those issues the company has to take some
strategic action against it. Not only that if the company wants to continue to maintain the
position worldwide then here will be the innovation process is necessary. So at first, the
question comes about what is the definition of the international operation process, and how
they can implement it in a global platform. And secondly, another question comes about what
is innovation process is and the importance of it in the process of international operation
management. It is a very critical discussion, about the international operation process is,
according to the experts, it is a process, which will be taken by some multinational companies
or corporations. The process is based on some strategy that is taken by the companies for
their purpose to fulfil their management-related operation purpose. There are three basic
international strategies, like i), Multi domestic operation related strategy. Ii), global operation
related strategy, iii), Transitional operations related strategy. Like other companies, those
strategies are implemented by the Toyota Company also. It will be the organization to
manage all kinds of operational tasks in the business platform. In the discussion of this topic
the question-answer will be, according to the experts, Innovation is just a regular process by
which the organization can get some innovative ideas and the company would know how to
implement this idea in the process to develop a particular product successfully. This process
is used to make some changes in things in that company or the product just to satisfy the
customer. Innovation is also helping us to put new things into the products so that it can
attract the customers, innovation process will also help the Toyota Company to get more
attention from the customers. They will get some interesting concept of innovative products
which will become a very useful strategy for the organization. So how can they implement
the process in the global platform, here is the following discussion in details. [ CITATION
htt21 \l 16393 ]

International operations management of Toyota Company:

Here the discussion has already taken place about what the international operation
management is. Every other company in the business platform has so many operations to
manage, and the Toyota Company is one of them. To manage the largest operations which
have taken place worldwide of this company in the international business platform, the
company takes some strategies to adjust and manage the tasks. Toyota Company’s brand is
using the International operations strategies of selling any kind of product according to the
situation. The international operation management process always helps the company to fulfil
the demands of the customers in the local area. According to experts, here is the small
description of the strategies of this process, the first strategy of the international operation
management process is used to understand what kind of multi-domestic factors which is
making problems get to involved in the organization, the strategy is used to take some
necessary actions against it. The second strategy of this process is used to understand about
what kind of global issues which may take place in the organization, and the strategy will
help to manage the issues in the company and the last but the most important strategy of the
third strategy is also used to do some transitional related thing which has to manage by the
organization is transitional strategy. And in this strategy, if the organization gets involved in
any kind of issue to the transitional action, by using this strategy the company will get rid of
so easily. In the above passage, the discussion takes place about how the strategies of
international operation management can be used. Now in the topic, the next question comes
how it can be implemented in the concept of Toyota Company, so here are the following,

1. Using Multi-domestic strategy in the concept of Toyota organization:

 According to experts, the multi-domestic strategy is used to do sacrifices with
efficiency for any company in the international business platform. Though Toyota is a
multinational brand they have to do some sacrifices to stay in the markets and it will
help them to expend their eligibility and to increase the speed to make quality services
of the products. Toyota Company always has established a low market security
concept by spending money, which is why they have to face a lot of losses. And the
other side the company’s current models of the products are predominantly exported
in the other countries, it will make so many problems to deliver the products in the
transport system and the production system gets affected by it.
2. Using a global strategy in the concept of Toyota organization:
The second strategy of international operation management is a global strategy. This
is used just to understand what kind of necessary steps that an organization can use to
manage the product-related issues properly. The strategy is helping to make
Sacrifices like the situation of local markets so easily. Every market is necessarily
emphasizing the efficiency of the company. It can help the Toyota Company also
helps to do some modifications in their products and the services to the customers in
various markets all around the world. The global strategy is naturally opposite from
the multi-domestic strategy if this multinational company wants to take the actions
according to this strategy.
3. Using the transnational strategy in the concept of Toyota organization:
The last strategy of this process is a transnational strategy, though in about this
process the discussion is already taking place. The definition of transnational strategy,
it is always used to do some transitional related things which are managed by the
company and if Toyota company use this strategy to manufacture the products and if
any situation comes as a problem in the company it will help the employees to
accommodate in large scale to manage the situation.
So there are common issues of the Toyota brand have faced in the international
business platform and there are the solutions that they can take to manage the
operations by using the strategies accordingly. In this stagey, it will be much easier
for them.
“Critical awareness of the issues, problems, and practices that characterize
international operations management in Toyota multinational automobile
organization”
Toyota Company has so many issues and problems related to the international operating
system. The problems are managed by using this process. The operations will take place and
managed by the company. The strategies help to take action according to the problems or
issues. It is also notified there so many approaches that are included in the international
operations management system, the approaches are connected with the strategies. Here is the
following g description of them:

Standardization approach: A standardization approach is a basic approach to the

international operation management system. It is used to develop a list of standard steps
according to the situation or issues for the company and applied them on an international
platform. It also helps to manage the global operations and also marketing strategies to the
company. The approach used to sell the products in the global markets across the world.
Toyota Company can use this approach to make a clear identity as a brand in the international
level. This thing helps to get permission to enhance it’s an image and reach its business
worldwide. With the help of this approach, Toyota can make changes in these products within
a standardized way throughout the market. To do business in the international market there
has few other requirements to adapt to the company’s products like the same packaging, same
distribution methods, and the way of services. These are the main sources to fulfil the
operation and to get rid of the issues.

Geocentric approach: This is another approach to the international operations management

system. Geocentric approaches depend on the situation of the location of the market
geographically in would. The approach is to make changes in the selling system of the
products. In globalization, communication is the main thing. It will help to interact and
alliances with any customers instantly. The trade of various companies can rely on these
approaches. Toyota Company can also use this approach to interact with the customers' in
business platform. Nowadays automobile becomes a very big technological fold so it needs to
get attached to the customers and make some innovative ideas to make its business
successful. the operation on the business or issues can be managed by using this technique so
easily. The greater interaction can in a constant flow make communication a good way in the
international field. The communication will help to business the Toyota Company all around
the world. So if Toyota companies take this approach in the business it will help them at the
international level.[ CITATION htt22 \l 16393 ]

Global supply chain system: The third approach of the international operation management
system is Supply chain management. It is one of the most important management processes
which can be defined as the flow of products and services. It can be started from the origin of
the product and ends in the process of the consumption of the product. This kind of process
comprises movement and also the storage of raw materials that are involved in the work to
progress which is inventory and to fully furnished goods. The main goal of this system is to
monitor and also to relate with the production, distribution, and shipment, etc. kind of
techniques that has to take care of in this process which also includes the services of the
product. This system can also be done by various kinds of companies; the system holds over
internal inventories, production, and distribution, internal production assessment is also
included which helps to sell the product in the company. Supply Chain system is work in this
process. This system merges the management area between the supply and the demand. It
manages to make a balance between them (demand and supply). In this approach, the
company can use various kinds of strategies and also various kinds of approaches to dealing
with the entire chain system. It works more efficiently on every step which is involved in the
chain. Every unit of the system has to participate in the process. By this thing, Toyota
Company can manage the distributive operation so easily. It can manage so the issues to
production and customer services so easily in an international business platform. The
strategies will also include doing this kind of approach.

Vertical integration: Toyota Company can ply the vertical integration approach so easily as
an international operations management approach. It is used to do the production in a
company. It can control the production elements so easily. It is based on manufacturing,
product services, etc. This helps to introduce high-quality technological products to the
company. The problems on production-related can be managed so easily by using this
approach. When in the business platform there are a lot of companies to compete, the supplier
such as Toyota can use this approach with including the strategies will help to manage the
operations so easily. So a vertical integration approach is so useful to maintain the issues for
Toyota Company.[ CITATION htt181 \l 16393 ]

analysis_of_toyota.pdf

“The role of innovation plays in the development of operations

management techniques in different and cultural settings”
The role of the innovation is undeniable; it has taken so much effort of the innovation.
Already the definition of innovation is mentioned in the above passage; this is the type of
process by which they can accomplish their creative way of thought in an existing product.
Operation strategies based on international, this is the process from which can get the
company financial supplies. In a simple word, when an organization uses its creativity on
some market products, it will introduce by many people. Toyota is the brand which can use
their innovation process to attract customers. By using those strategies the operation have to
be manage to develop their product of the brand that time innovation take a big role. To
increase their product’s sell the organization will always try to make their idea. But in that
case strategies can also be used to improve their product by announcing their employees to
give an idea and if that tricks works they just will give a promotion to that employee. The
business of the product will be boost if the strategy will work. Some of company applies the
same things to increase their business, for an example the IT companies give freedom to their
employees so that they can work freely do proper job and Toyota do the same job. This is
also a good thing for company to keep connected with the employees. They can ignore so
many problems which they have to face in the company by using this process. Their business
will be improved if they will do the same thing for their company as like a leader. The
employees always should instructed by their company so that the employees can know what
they don’t and do for their company to improved their customer service. To achieve their goal
this will help them. The employees work more efficiently after training, what ideas needed to
be improved the company will understand. They can also learn what innovation is. The brand
should also take care of the company’s cultural variety. So in this case they can connect from
the experienced employee and should take advice from them to accomplish this process and
take care of the demands of the customers. Authority made some rules and responsibility
which the employees have to maintain and it’s essential. Work in a team is a very essential
thing for any companies. It’s essential because team work can help overcome any kind of
difficult situation. Just not to get any kind of negative impact in a group the head of company
should also take of care of the employees. So that is how the role of innovation takes place.

Here is the small description about the role of innovation in operational setting:

1. Innovation is a process that the company can use to put a new idea in a market place, or by
this process a by the company can develop the existing product make changes into it to sell it
into a global platform.

2. For this process, the employees of the company need some skills. Like strategic skill,
technical knowledge, and marketing skills etc, this helps to manage the situation.

3. The innovation process is must use for any improvement in the product for any
organization. Toyota is also using it to make an innovative idea for the product.

4. The process is a mixture of many processes and products which can develop the
services system.
 5. Innovation is only depends on the product's services and behaviours of the employees
of the company for granting a new idea and attracts the customers. [ CITATION htt23 \l
16393 ]

[ CITATION htt24 \l 16393 ]

“The approaches for developing a culture of creativity and innovation in an

organization:” 
   In the discussion of developing culture of creativity in innovation process, there a question
will come at first about what the innovation is actually which is already mentioned in above
passage. By using this process the organization like Toyota will change some things in the
product for satisfying their customers. It helps the company to put new things in the product.
Introduce them to the customer so that the organizations fulfil their demands .Like every
other organization Toyota tries to make their idea so that their product selling services will
develop. Toyota can take Some idea to apply this process, as a example, the a multinational
food company always give the freedom to the employees so that they can also participate in
company’s any kind of activates, the ideas can also be applied to improve the product of the
company, it also helps them to connect with each other. This process will eliminate the
problems in company. Toyota can use this approach to improve their business in international
business platform. In any company naturally the leader always gives the instructions to the
employees so they can understand about what they have to do & what they don’t. It will
improve their company services; can use this process to get improvement in their business. if
they give skills developments training this will helps the employees to have good team
conned and they would know how to do tame work. By these training Toyota employees will
get the basic idea about what idea they needed to improve in the services. They also learn to
connect their soul to each other. The cultural lag is always being noticeable in the company ;
Toyota should also care about the cultural diversity in the company. So that they can know
that the implementation innovation process in to their services. This is essential for the
Toyota company and also it is important to maintain for employees the rules and
responsibilities which are made by the head of the company.  For any company, it is very
essential to work in a team. Teamwork can help to overcome any problems. The members
should give innovative ideas to the leader. And also get good contact with each other. The
authority of the company should take care of the employees not to get a negative impact.
[ CITATION ana14 \l 16393 ]

Conclusion
In this content here is detail information on the international operational strategy management
process and of the innovation process of products. The discussion is not only about talking
about this topic. It also provides different types of innovation that have used to create
products and also describe it. After that, the operational management technique may take
place in Toyota Company. To conclude the content, here is firmly discussed about the
method of protecting, developing, and retaining the product knowledge and to end the
operations in internal platform.

Recommendation
It will need to address and scale up the quality of their products. It will increase the income
and make them benefited economically; Toyota Company can take some essential offers on
the same products in the market in each service on a global business platform. Toyota's
company‘s unique model of a production system is now becoming the model of global
manufacturing. Many companies adopted this technique to compete with other companies in
the global market. It comes from a global strategy. A reason for these changes is helping to
increase production in a sustainable situation.
It is needed to increase transparency between the workers, to make changes in the mechanism
of the products, it is needed to learn the skills at first.so investing in that particular area, and
the company can get the problem.

It is needed to take care of the company to make some low-cost devices for the customers;
though it is not beneficial at the business side the idea will attract the company.

As a solution to the problem company can take skills employees which will be much
beneficial idea for them.
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https://en.m.wikipedia.org/. (n.d.). Retrieved from https://en.m.wikipedia.org/wiki/Innovation

https://hbswk.hbs.edu/archive/. (n.d.). Retrieved from https://hbswk.hbs.edu/archive/four-

ways-to-innovate-in-operations

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management-for-toyota/

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