A product needs to be necessary and essential inorder to attract customers

without some sort of marketing techniques however, marketing a product while

sustaining and focusing on goals of a company is important because there will always
be a competitors (except in monopoly). So, eventhough revolutionary products gain
the biggest market share and achieve the highest valuations, I still believe that
advertising their product in online platforms like adds on youtube would still help
because it is very important to know the perspective of customers, the flows of
competitors and market. In that ways a company could take an actions to sustain
their high sales.
According to Philip Kotler, marketing has humanistic subject that does not only
affected but created a lifestyle. Furthermore, marketing has a power to influence
global consumers everyday. The world evolves, different kind of races, age group and
generations could see a different product so marketing while achieving goals of
consumers, business and society should be maintained.