Lauryn Moss (https://youtu.

be/GST8ibO1BCE)

Slug: RV SALES RISE

INTRO ON CAM
LEAD ANCHOR OC
ACCORDING TO RV INDUSTRY ASSOCIATION,
THE RV SALES SAW A 170 PERCENT JUMP
COMPARED TO LAST YEAR. AS LAURYN MOSS
REPORTS THIS IS NO SURPRISE AS PEOPLE
ARE SICK OF BEING STUCK INSIDE.
DEALERSHIPS ARE SEEING “COVID CAMPERS”
WHO ARE SEARCHING FOR A SAFE WAY TO
VACATION.

VO
B-ROLL:
BUSINESS CLOSED THE PANDEMIC IS FORCING
RV RETAILER BUSINESSES TO SHUT ITS DOORS,
BUT RV DEALERS ARE SEEING A
MAJOR SPIKE IN SALES

Super: “When COVID hit and the entire country was

MONIKA GERACI shut down our manufacturing plants were
RV Industry Association Spokeswomen shut down as well, but as soon as states
SOT:
began opening back up we saw people
rushing to RV dealers to buy RV’s.”

VO
B-ROLL:
GRAPHIC OF TOTAL SHIPMENTS SKETPTICS THOUGHT THE INCREASE
IN SHIPMENTS, WHICH IS HOW RV
INSIDE OF RV’S SALES ARE TRACKED, WERE A
BLOWOVER FROM THE CLOSURES
MOSS WALKING INTO THE RV
 SOT

“Is this pent up demand? April is usually a

busy month for selling RV’s as people are
looking to the summer, but it became clear
quickly that this was not just pent up
demand. These were people who had many
of them considered RV’ing before.”
VO:
BRIDGE STAND UP

CONSUMERS ARE FLOCKING TO RV

DEALERS BECAUSE THESE BAD BOYS
OFFER A PRIVATE BATHROOM, KITCHEN
AND BEDROOM. RV ALLOWS
INDIDIVUDAL TO TRAVEL WHILE LIMITING
THE TRANSMITION OF CORONAVIRUS.
SOT
Super:
Dana Moss “You don’t feel comfortable. An RV makes it
New RV Buyer where we can still get away and not have to
SOT: go to a hotel that exposes us to potential
COVID situations.”

VO
B-ROLL:
MOSS SAYS RV’ING WILL ALLOW HER
INSIDE OF THE RV FAMILY TO TRAVEL TO THE WARM
WEATHER THIS WINTER. HER RV
PURCHASE WAS APART OF THE
RECORD SALES NUMBERS IN THE
INDUSTRY

SOT

“For July, August and September, they are up

30 percent over last September. July was the
highest July in the last four decades, so the
shipments have been off the charts.”
 VO
THE INCREASED DEMAND FOR RV’S IS
B-ROLL: CAUSING SHIPMENT DELAYS.
POTENTIAL BUYERS ARE REPORTING
OUTSIDE OF RV PROBLEMS WITH GETTING THE UNIT
THEY WANT, BUT GERACI SAYS RV ARE
INSIDE OF RV BEING BUILT FASTER THAN EVER, BUT
THAT IS NOT MEETING THE CURRENT
DEMAND. LAURYN MOSS WHOV-TV.
TAG ON CAM
TAG ANCHOR OC
CAMPING WORLD IS SAYING THEY
BROUGHT IN $1.7 BILLION IN REVENUE
LAST QUARTER. THAT IS A 21 PERCENT
INCREASE FROM 2019.

ALSO, SHARES OF CAMPING WORLD

ARE SEEING MAJOR SURGES AS RV
DEALERS HAD THE BEST THIRD-
QUARTER SALES ESTIMATE.