Professional Documents
Culture Documents
JUNE 2022
WHO WE ARE
OUR PURPOSE
3
OUR BRAND PROMISE
5
O U R VA L U E S
„
„
They make our culture unique, inform how we
act, and drive what we make.
„
„
The truths we share. The foundation of
everything we do.
7
OUR POINTS OF DIFFERENCE
„
„
The things that set us apart from
the rest.
A CULTURE OF DARING
PROUDLY
RIDER-OBSESSED
OUR STORY
GLOBAL
PRESENCE
C O M PA N Y O V E R V I E W
$7.6B
ANNUAL SALES
3,250
DEALERS WORLWIDE
+ 12 MANUFACTURING
FACILITIES
IN 6 COUNTRIES
MORE THAN
8 ICONIC
BRANDS 120 +
COUNTRIES WHERE
20,000
DRIVE, RESOURCEFUL
OUR PRODUCTS EMPLOYEES WORLDWIDE
ARE AVAILABLE
Our
Brands
OUR GLOBAL FOOTPRINT
12 MANUFACTURING
FACILITIES IN 6 COUNTRIES
3,250 +
DEALERS
OUR DIVERSIFICATION
ALLOWS US TO
28.0%
INTERNATIONAL
GROW
NEARLY HALF OF
54.7%
17.3%
CANADA
USA
SALES GENERATED OUTSIDE
THE UNITED STATES
OUR REVENUES
By Category For Fiscal Year 2022
33.0%
Ski-Doo Snowmobile Lynx Snowmobile Sea-Doo Watercraft & Pontoons
15