E-learning has been praised by several as a highly useful tool for distance learning, an

innovative way to minimize the time taken to travel to work place and its associated
problems, an ability to let firms with tight travel and training budgets train their people at a
low cost, and many other capabilities such as non-contemporaneous and complementary
classroom training that is system supported. Throughout the world, the wave of e-learning is
blowing across the entire education system, from public to private institutions. A study was
conducted in a Malaysian university, in the year 2002. They introduced their e-learning
program as a supplement to the traditional classroom mode. This Malaysian university is
basically a “brick and mortar” style university from its inception with genuine commitment to
exemplary e-learning diffusion within the community. Blackboard 5.0 is the content creator
software used by this Malaysian university. Understanding the factors that influence intention
to adopt electronic learning in general will help to create a more likely environment for
greater adoption, as well as help to formulate strategies to promote acceptance.

The learning technologies such as online lecture videos (OLV) or online learning
environments such as Moodle have obtained much attention in recent years, particularly with
recent developments of Massive Open Online Courses (MOOCs) and with universities
attempting to provide a modern learning environment, the question of how potential users
perceive any new learning technology, what their attitudes towards these new technologies
are, and how these factors influence their consuming behavior, remains a difficult subject. A
highly popular acceptance approach is taken from Information Systems (IS) research.
However, unlike in IS, Technology Acceptance Models (TAM) regularly fail to be
reproduced in educational contexts. A major university in Germany conducted four different
studies in this regard and by analysing data from these studies, some important findings such
as the importance of including additional variables measuring a person’s motivation, so as to
better understand a person’s attitudes towards learning technologies, and how learning
behavior can be supported by such technologies was obtained.

E-learning comes under a broader term of technology-based learning, which comprises

methodology of learning through electronic technology, like internet or intranet, video
conferencing or satellite broadcasts. E-learning is the recent trend for improving academic
and professional skills through the internet. Earlier, eLearning was meant by a mode of
learning with the help of electronic systems. With the reach of internet and its collaboration
with learning, the term e-learning has emerged, and it is generally referred to as creating
learning experience with the help of online technologies.
After USA, India has become the second largest market for ELearning. E-learning sector is
currently secured at 2 billion USD and is expected to reach 7 billion USD market by 2020
after the USA. The distance education market in India is expected to grow at a compound
annual growth rate of around 11 percent during 2019-2021. Moreover, the aim of the
government to hike its current gross enrolment ratio to 30 per cent by 2020 will also be a
boost to the growth of the distance education in India. It is also emphasized the growing use
of learning through e-learning platforms due to increasing recognition of internet while
accepting it as a better source of information. Various government initiatives are being
implemented to increase the progress of distance education market through e-learning such as
National Programme on Technology Enhanced Learning (NPTEL). NPTEL provides e-
learning through online Web and video courses in Engineering, Science and humanities
streams.

ELearning is a booming sector in India that provides education to a large number of students.
The present study attempts to evaluate the effectiveness of the e-learning experience from
Students’ Perceptions. For this study, students enrol on eLearning platforms for an e-learning
program at Universities of India has been considered as a sample. ELearning is a booming
sector in India that provides education to a large number of students.

With these wonderful rise in the penetration of internet in the rural areas, there will be a large
spurt in the number of online courses provided and online students enrolled for the courses.
The research estimates point out that the market for eLearning worldwide will grow largely to
the range exceeding 243 billion U.S. dollars by 2022. From the forecast it clear that,
eLearning would become a global trend. More people, students and working professionals
might prefer eLearning to learning via traditional brick and mortar classroom

Many eLearning service providers offers courses for students and employee groups.
Collective buying is a type of buying where consumers combine their purchasing power in
order to obtain significant discounts over the volume of the products they purchased from
retailers. The group buying pricing mechanism encourages consumers to join their buying
power in order to gain volume discounts from sellers. Group buying works in the same way
irrespective of online and offline modes. OGB (Online Group Buying) has evolved with the
arrival of e-commerce and social networking. Groupon is the world’s fastest growing group
buying website, which was established in the year 2008. Other similar websites have
followed suit. There are many similar type websites emerging in China and other countries.
In Malaysia, there are many collective buying websites which gives tremendous attractive
discounts to students such as Groupon Malaysia, MilkADeal.com, MyDeal.com.my,
Dealmates.com.my, EverydayCouponMalaysia.com, Yaloa.com and GroupTime.my etc. The
eLearning service providers such as coursera, edX accommodates the leading institutions or
any other institutions affiliated under them and are providing courses for their college
community group at low cost. OGB is a new form of e-commerce, which helps all parties in
the transaction, say suppliers, intermediaries, merchants and consumers. Consumers can buy
their preferred products and services at a relatively lower price.

India would undergo a digital revolution very soon as new 500 million user would be added
to the list of Internet users in India. Nowadays, the outreach of the internet in rural area is
fabulous and it is sure that the internet is not limited to the urban landscape in this business
world. This massive growth in Internet creates a huge market for eLearning in India

The Fascinating fact is that ELearning offers a wide variety of options for employees. This
feature offers a wide range of opportunities to learn online, that the employees enjoy learning
online irrespective of their location and status. This would be a new offering that they had not
the access to few years ago. There is a rise in private universities offering different
undergraduate and postgraduate eLearning courses online. This report by KPMG clearly
reflects that higher education through the online medium in India is witnessing wide
acceptance and steady growth. Above all, the professional post graduate courses such as
MBA, MCA tops the list of demanded course for online higher education.

Due to this massive growth in the online education market and its quantitative outcome to
raise employment opportunities, the learning through online mode has been viewed as a
potential game changer in the coming periods.

The scope of education in India has changed due to technology revolution. The concept of
ELearning provides an opportunity to participate in interactive and engaging sessions,
helping the students with concepts and to make them more competitive. Typical monotonous
hour long classroom sessions have now transformed in to interesting things. The eLearning
has made life easier for both students and teachers. With the recent growth in trend of
advanced internet connectivity and rise in the number of smart phones users, digital payment
options and the active involvement at the government level have significantly aided in the
growth of digital market/online education in India.
Latest e-learning platforms are helping students, educators and institutions in evaluating the
performance fully and are frequently being adopted by educational institutions in India. The
online learning concept is leading universities and educators to students at homes and hostels
through internet over smartphones, laptops, computers, etc. E-learning helps to coach,
evaluate skills through quizzing, interactive sessions, providing ample opportunity to resolve
queries using webinars. Easily accessible for college kids anytime and anywhere, especially
living in rural areas and tier 2 cities. The society is additionally evolving with developing
technology. Unconventional fields of learning/education are too observing changes however,
these changes aren't covered in traditional learning methods. Hence, students don't get
updated information through traditional education. Therefore e-learning methods for
unconventional courses became simpler in providing quality education. E-learning platforms
assist students to induce personalized advice from educators or experts, bringing quality
education to students. This makes the learning a complete fun-filled experience by including
quizzes, challenges, practical-oriented, and interactive. Indeed, it facilities are more engaging
experience than Classroom learning. Quality education comes at a large cost but with the
arrival of e-learning trend/facilities, students can easily access education at a way lower cost.
Through e-learning methods, students can specialise in building a career or become job-
ready, discovering interests most effectively and efficiently. It’s just the start of the
unprecedented concept of e-learning which has the potential to bring the coveted change
within the entire education system in India and supply a stronger learning environment for the
aspiring millennials.

Latest e-learning platforms are helping students, educators and institutions in evaluating the
performance as a whole and are frequently being adopted by educational institutions in India.
E-learning is leading universities and educators to students at homes and hostels through
internet connectivity over smartphones, laptops, computers, etc. E-learning helps to train,
evaluate skills through quizzing, interactive sessions, providing ample opportunity to resolve
queries using webinars. Easily accessible for students anytime and anywhere, especially
living in rural areas and tier 2 and 3 cities.

The society is also evolving with developing technology. Unconventional fields of

learning/education are too observing changes however, these changes are not covered in
traditional learning methods. Hence, students do not get updated information through
traditional education. Therefore e-learning methods for unconventional courses have become
more effective in providing quality education. E-learning platforms assist students to get
personalized advice from educators or experts, bringing quality education to students. This
makes the entire learning experience fun-filled by including quizzes, challenges, practical-
oriented, and interactive. In fact, e-learning facilities are more engaging than classroom
learning.

Quality education comes at a huge cost but with the advent of e-learning trend/facilities,
students can easily access education at a much lower cost. Through e-learning methods,
students can focus on building a career or become job-ready, discovering interests most
effectively and efficiently. It is just the beginning of the unprecedented concept of e-learning
which has the potential to bring the coveted change in the entire education system in India
and provide a better learning environment for the aspiring millennials.

Latest e-learning platforms are helping students, educators and institutions in evaluating the
performance fully and are frequently being adopted by educational institutions in India. The
online learning concept is leading universities and educators to students at homes and hostels
through internet over smartphones, laptops, computers, etc. E-learning helps to coach,
evaluate skills through quizzing, interactive sessions, providing ample opportunity to resolve
queries using webinars. Easily accessible for college kids anytime and anywhere, especially
living in rural areas and tier 2 cities. The society is additionally evolving with developing
technology. Unconventional fields of learning/education are too observing changes however,
these changes aren't covered in traditional learning methods. Hence, students don't get
updated information through traditional education. Therefore e-learning methods for
unconventional courses became simpler in providing quality education. E-learning platforms
assist students to induce personalized advice from educators or experts, bringing quality
education to students. This makes the learning a complete fun-filled experience by including
quizzes, challenges, practical-oriented, and interactive. Indeed, it facilities are more engaging
experience than Classroom learning. Quality education comes at a large cost but with the
arrival of e-learning trend/facilities, students can easily access education at a way lower cost.
Through e-learning methods, students can specialise in building a career or become job-
ready, discovering interests most effectively and efficiently. It’s just the start of the
unprecedented concept of e-learning which has the potential to bring the coveted change
within the entire education system in India and supply a stronger learning environment for the
aspiring millennials.
E-learning is the recent trend for improving academic and professional skills through the
internet. With the reach of internet and its collaboration with learning, the term e-learning has
emerged, and it is generally referred to as creating learning experience with the help of online
technologies. This project intends to find the factors which impacts the acceptance and Brand
loyalty of students on eLearning. This projects have identified some potential factors such as
Service Quality, Information Quality etc., and have found the relationship of this factors with
eLearning Loyalty.