Scribd Logo
Upload

Welcome to Scribd!

  • Centro Industrial y Del Desarrollo Tecnológico Regional Santander Programa Negociación Internacional Ficha 2104858 "Market Projection" Instructor

    Uploaded by

    Jhon Castellanos
    5 views3 pages
    Here is a two paragraph summary of the key points from the second material in English: Market share is an important metric for companies to track their performance and position within an industry. It represents the percentage of total sales or units in a given market that are accounted for by a particular company. To accurately understand a company's market share, it is necessary to consider the relevant time frame, product category, and geographic scope that the share is calculated for. A market share calculated nationally will differ from one calculated regionally, for example. Increasing market share should be a goal for companies as it indicates growing customer base, sales volumes and revenues. The marketing efforts of a company have a direct impact on the market share it achieves. Analy

    Original Description:

    Original Title

    MarketnProjectionn

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Here is a two paragraph summary of the key points from the second material in English: Market share is an important metric for companies to track their performance and position within an industry. It represents the percentage of total sales or units in a given market that are accounted for by a particular company. To accurately understand a company's market share, it is necessary to consider the relevant time frame, product category, and geographic scope that the share is calculated for. A market share calculated nationally will differ from one calculated regionally, for example. Increasing market share should be a goal for companies as it indicates growing customer base, sales volumes and revenues. The marketing efforts of a company have a direct impact on the market share it achieves. Analy

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views3 pages

    Centro Industrial y Del Desarrollo Tecnológico Regional Santander Programa Negociación Internacional Ficha 2104858 "Market Projection" Instructor

    Uploaded by

    Jhon Castellanos
    Here is a two paragraph summary of the key points from the second material in English: Market share is an important metric for companies to track their performance and position within an industry. It represents the percentage of total sales or units in a given market that are accounted for by a particular company. To accurately understand a company's market share, it is necessary to consider the relevant time frame, product category, and geographic scope that the share is calculated for. A market share calculated nationally will differ from one calculated regionally, for example. Increasing market share should be a goal for companies as it indicates growing customer base, sales volumes and revenues. The marketing efforts of a company have a direct impact on the market share it achieves. Analy

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Centro industrial y del desarrollo tecnológico

    Regional Santander

    Programa Negociación internacional ficha 2104858

    “Market Projection”

    Instructor

    HANSSY LAMBRAÑO BRUNVIG 

    Aprendiz

    Jhon Fredi Castellanos López

    Fecha: 09 Octubre de 2020

    Bogotá Cundinamarca
    R
    U
    O
    Y
    E
    S
    P
    8
    X
    G
    K
    L
    N
    A
    I
    T
    M
    C
     Elabore en inglés un mapa conceptual del tema visto en el primer material
    complementario indicado.

    E
    S
    8XL
    ANU
    S
    CO
    CM
    O
    C
    A

    M
    PO
    L
    M

    AS
    E
    CE
    YS

    R
    A
    TEPS
    PE
    R
    KE
    S
    E
    N
    M PE TI
    8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

    TI
    YY O
    TO
    TT
    I N
    O
    U

    G
    R
    R
    RS
     Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del
    segundo material complementario mencionado anteriormente.

    One of the general objectives for a company is to increase market share, since it will be translated
    into an increase in customers, sales and, consequently, in revenue.
    When calculating market share (or to understand how an existing figure has been calculated) it is
    important to consider all metrics; What time frame is it based on? Is it calculated on a particular
    product or on a broader category? Is it a national, regional or global market share?

    Market share is closely related to the marketing efforts that a company makes, understanding market
    share helps to understand how a company is performing within an industry and how it is profiling
    itself against its competitors

     Market segmentation
     Geographical location of clients potentials
     Brand reputation

    You might also like