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  • Minggu 1 - 2 - Perancangan Strategi Media

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    Muhamad Akmal Aiman
    41 views9 pages
    This document introduces the key elements to consider in media design planning: product, place, people, price, competitors, and purchasing process. It asks the reader to reflect on these components and introduces the concepts of media planning, buying, and management. The document explains that the goal of media planning is to optimize impact while minimizing costs in order to achieve a return on investment. It suggests taking a data-driven and customer-centric approach to media planning methodology.

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    MINGGU 1_2_PERANCANGAN STRATEGI MEDIA

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    This document introduces the key elements to consider in media design planning: product, place, people, price, competitors, and purchasing process. It asks the reader to reflect on these components and introduces the concepts of media planning, buying, and management. The document explains that the goal of media planning is to optimize impact while minimizing costs in order to achieve a return on investment. It suggests taking a data-driven and customer-centric approach to media planning methodology.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    41 views9 pages

    Minggu 1 - 2 - Perancangan Strategi Media

    Uploaded by

    Muhamad Akmal Aiman
    This document introduces the key elements to consider in media design planning: product, place, people, price, competitors, and purchasing process. It asks the reader to reflect on these components and introduces the concepts of media planning, buying, and management. The document explains that the goal of media planning is to optimize impact while minimizing costs in order to achieve a return on investment. It suggests taking a data-driven and customer-centric approach to media planning methodology.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Minggu 1 / 2

    Pengenalan: Definisi dan Komponen dalam Perancangan Media


    Product, place, people, price, competitor, purchasing process
    Let’s ponder upon these elements:

    Product, place, people, price, competitor, purchasing process


    Media planning, buying and managing?

    Why media planning?

    Media buying?

    Managing the media planning and buying?

    Reason: Optimizing / Maximizing impact, minimizing input


    Reason: Return-On-Investment (ROI)

    Methodology to achieve optimization: Data driven / customer-centric


    end

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