Assignment 2

 Operations research, also called “operational research”, application of scientific

methods to the management and administration of organized military, governmental,
commercial, and industrial processes.
- not a science itself but rather the application of science to the solution of
managerial and administrative problems, and it focuses on the performance
of organized systems taken as a whole rather than on their parts taken
separately
- Consists of decisions that control the operations of systems. Hence, it is
concerned with how managerial decisions are and should be made, how to
acquire and process data and information required to make decisions
effectively, how to monitor decisions once they are implemented, and how to
organize the decision-making and decision-implementation process.
 Market Research is the process of gathering, analyzing and interpreting information
about a market, about a product or service to be offered for sale in that market, and
about the past, present and potential customers for the product or service; research into
the characteristics, spending habits, location and needs of your business's target market,
the industry as a whole, and the particular competitors you face
 Financial Research is the process of evaluating businesses, projects, budgets, and
other finance-related transactions to determine their performance and suitability.
Typically, financial analysis is used to analyze whether an entity is stable, solvent, liquid,
or profitable enough to warrant a monetary investment.

Assignment 3

1. NESTLE SA
2. Philip Morris International
3. Procter & Gamble

Assignment 4

 Time series analysis is a statistical technique that deals with time series data, or trend
analysis.  Time series data means that data is in a series of particular time periods or
intervals.  The data is considered in three types:
- Time series data: A set of observations on the values that a variable takes at different
times.
- Cross-sectional data: Data of one or more variables, collected at the same point in
time.
- Pooled data: A combination of time series data and cross-sectional data.
 Correlation analysis is a statistical method used to evaluate the strength of relationship
between two quantitative variables. A high correlation means that two or more variables
have a strong relationship with each other, while a weak correlation means that the
variables are hardly related.
  Regression analysis is a set of statistical methods used for the estimation of
relationships between a dependent variable and one or more independent variables. It
can be utilized to assess the strength of the relationship between variables and for
modeling the future relationship between them.

Assignment 5

 Market analysis provides information about industries, customers, competitors, and

other market variables. You can also determine the relationship between supply and
demand for a specific product or service. Based on these insights, you can make
more informed decisions about possible marketing strategies.
 Demand analysis is the process of understanding the customer demand for a
product or service in a target market. Companies use demand analysis techniques
to determine if they can successfully enter a market and generate expected profits to
expand their business operations.
 Product analysis breaks down the product from end to end analyzing everything
from components, functions, technology, costs and demands to marketing materials,
websites and sales approach. What the product does, should match what the
company claims it does.  Analysis on cost/quality ratios, alternative designs along
with competition come into play to determine whether the product is cost effective
while meeting the customer requirements. It is highly beneficial If the company can
make small tweaks to the design and maintain the quality of the product while
reducing their cost. This is an extensive process, but the results can aid the business
in manufacturing, QA, logistics, and sales.
 Distribution Analysis is a component of the Situation Analysis and is used in order
to map out the external environment of a business. The opportunities and threats
that emerge therefore serve as input for the SWOT upon which the ultimate choice of
strategy is based.
 Competitor or Competitive Analysis means identifying your competitors and
evaluating their strategies to determine their strengths and weaknesses relative to
those of your own product or service.
 Financial analysis is the process of evaluating businesses, projects, budgets, and
other finance-related transactions to determine their performance and suitability.
Typically, financial analysis is used to analyze whether an entity is
stable, solvent, liquid, or profitable enough to warrant a monetary investment.

Assignment 6

 Time constraint refers to the limitations on the start and end times of a project.
Limitation imposed on you by someone else.
 Data availability statement (also sometimes called a 'data access statement') tells the
reader where the data associated with a paper is available, and under what conditions
the data can be accessed. They also include links (where applicable) to the data set.
 Nature in decision - research on aspects related your business such as your target
customer, marketplace trends, production processes, and financial practices, can help
you predict trends, project sales, spot opportunities, and avoid potential problems.
 Understanding the nature of different types of business research will help you use data
to maximize your sales and profits.
 Cost of your product or service is the amount you spend to produce it while
 Value is what your customer believes the product or service is worth to them.