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Yue-Sai in China for the success of Mr. Lei said, Yue-Sai brand outset accurate market
positioning, targeting the Asian skin and features, designed specifically for Asian women,
while most of Yue-Sai products, using natural herbs as raw material, mild as not to provoke,
suitable for Asian skin. Yue-Sai attached great importance to product more to customers the
value, beauty counter consultant Yue-Sai is not only a makeup artist, but also sales
specialists and service specialists, make-up services necessary to take 10 a day. In order to
enhance customer loyalty, and Yue-Sai to spend heavily in the establishment of Yue-Sai
VIPs will be, this initiative not only Yue-Sai to obtain a steady customer groups, more able
to Yue-Sai brand value of cultural ideas and better communication to the Chinese women. 
Yue-Sai brand is associated with the concept of Yue-Sai to grow up. 10 years of TV
newspapers frequently lectures to the beauty of the Yue-Sai was 'charm come from' swept
the global Chinese, from China the first time lipstick and clothing to the idea of the main
demands of colors designed specifically for Asian women, skin-care concept, and both are
Yue-Sai Culture deep expression, which reflects the performance of each product and even
the packaging.
As we showed in this short video, L’Oréal decided in 2012 to reposition Yue
Sai as the only luxury brand offering the Chinese perspective on beauty.
Leveraging the trust and pride in China’s ancestral medicine, they promised
beauty through health and the advanced extraction of traditional Chinese
medicine ingredients. They replaced Du Juan with a not-so glamorous close-
up of a big, red ganoderma mushroom. The new positioning led to double-
digit growth and restored L’Oréal’s reputation as the number one beauty firm
in China. Both also carefully crafted their advertising, pricing, and other
marketing variables to project a consistent and unique brand image that is a
well-balanced mix of modernity and traditional heritage.

We predict that soon more firms will find in China’s long proud historic and
scientific heritage how to develop successful Chinese luxury brands. We expect
that this will happen first in the segments of the luxury market which rely on
culture more than technology

identified a cultural element that Chinese consumers are genuinely proud of

By appealing to a cultural element that its
and believe in.
consumers are proud of, the mainland is ready for design and
promotion of its high-end products. In the West, luxury brands usually
tout their old age as promise of heritage and sophistication. In China,
however, old is more primarily associated with boring and dated.