Xavier Krone

Executive Summary Mana 4322-001

Executive Summary

Introduction:

Andrews Corp is a biometric sensory company providing solutions to remedy object identification,

positioning and automation. Andrews differentiates itself by bringing to market a patent pending

sensory products. Our products execution approach processes and expresses the details of an object

as a unique algorithm, rather than matching it against a stored image on a database. This process will

eliminate the need to store images of millions of individual objects on a database, reduce operating

costs, and maximize system-wide efficiency. Our process will allow for seamless integration of

biometric sensors into existing systems, and enable secure virtual transactions.

Market Opportunity:

The market opportunity for our technology is tremendous and subject to a high growth trend. The

biometric identification market is projected to exceed $4.04 billion within two years for several

reasons. Credit and identity fraud cost banks and government over $47 billion last year alone. In

addition, new legislation in the health care industry and rising security concerns attributed to

terrorism will expand the need for biometric devices in the Healthcare and Transportation sectors.

Andrews will offer several biometric solutions designed to complement and facilitate biometric

accuracy and security in any environment.

Competition:

There are 3 leading biometric sensory companies with established brand names and distribution

patterns in the USA; these companies have a distinct advantage in the biometrics sensory arena. In

order to effectively enter the biometrics market, products must also deliver faster performance, more

complex security algorithms, and better privacy solutions.  Andrews will succeed based upon the

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capability of its products. Our solutions are competitively priced, easier to implement, provide faster

performance, and more complex sensory platforms.

Main Competitors:

Our main competitors in the market include:

 Baldwin is a systems integration and software/hardware development company that provides

sensory verification solutions for retail financial transactions, time and attendance and

PC/network security.

 Chester is the world's leading multi-biometrics sensory technology company. As the industry

leader in both fingerprint identification and facial recognition technology, Chester is positioned

to respond to the growing demand for biometric products and solutions across multiple sensory

markets.

 Digby is the premier provider of tokenless authentication at the point of sale, offering retailers

and shoppers a secure and efficient checkout experience. Pay By Touch is a service that allows

your customers to pay for purchases by using a simple, secure method of finger imaging at the

point of sale, completely eliminating the need to carry cards, checks, or cash.

Andrews Corp, enjoys several key competitive advantages over the competition, including:

1. Our solutions are not application- or system-intrusive, meaning our products can seamlessly

integrate into any existing platform.

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2. Our products protect user privacy and eliminate the need for a government or corporate-based

database system that infringe on security.

3. Our technology is a licensable design that can be integrated into OEM systems and products.

Company Summary:

Andrews Corp. is in the business of developing and marketing proprietary biometric sensory in an

array of environments. 

Our Team:

Our management team has extensive experience in technology development, sales, marketing,

finance and customer service. Senior executives have industry specific expertise in fraud control,

transaction processing, and POS payment systems. 

Keys to Success:

1. All patent applications complete and approved.

2. Obtain initial private investment capital to fully fund start up development and prototype

manufacture.

3. Receive implementation contract for a financial institution or government branch.

4. Steady Research and Development funding, to maintain a broad and diverse product line.

5. Emphasis on marketing campaigns, in order to reach untapped markets, and new customers.

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Products and Services:

Andrews Corporation initially market, license and retail four distinct products.

Ark- Licensed technology primarily for use in credit card and financial transactions. Unique

algorithmic data, specific to each cardholder based on points collected from a fingerprint, are

captured, extracted, and referenced at point of sale with existing algorithms preserved on card,

and ultimately confirming or declining identification of cardholder within seconds.

Awe- Biometrically enhanced identification systems sensors, protected by combining when

scanned by a biometric station, the platform will transmit confirmation of identity, status, and

pertinent records against the biometric and algorithmic data of individual.

Ace-Mid size biometric sensory device. These devices will be available for retail consumption

for users seeking cost effective data security. These devices will also be available as permanent

installation, or on-board solutions, for companies and governments through lease arrangements.

Ant- Small, portable biometric devices in the form of adapters and keyboards  to facilitate

biometric transactions and verification on computers, phones, and electronic devices. T

Keys to Success:

1. All patent applications complete and approved.

2. Obtain initial private investment capital to fully fund start up development and prototype

manufacture.

3. Receive implementation contract for a financial institution or government branch.

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4. Steady Research and Development funding, to maintain a broad and diverse product line.

5. Emphasis on marketing campaigns, in order to reach untapped markets, and new customers.

Market Segmentation:

The potential domestic customers for Andrew Corp include:

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Growth Rates of Segments:

Unit Demand Four Years from Now

Yearly Increase in Unit Demand

Conclusion:

Andrews Corp has assembled a world-class management team to implement its product and business

strategies. The Andrews team has demonstrated experience in conducting state-of-the-art research to

determine technology trends and then develop products to meet that demand, significantly ahead of the

competition. The marketing team has substantial experience in successfully introducing new technology

in a robust market. The sales manager is disciplined, proven and well trained through years of

experience in a corporate sale structure. Andrews Corp, represents a prime example of a company with

unrealized financial growth, robust marketshare and bound to be legendary products and services. With

the correct positioning in the market place combined with the appropriate production and management

structure Andrews could unquestionably be a fierce contender in the biometric sensory industry.

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