5 Proven Strategies to Land Local Clients

1. Create a Local Business Alliance. Create a networking group consisting of 3-5 other
people who also sell to the local businesses (or niche) that you target. For example,
if you sell social media marketing management to restaurants, partner up with the
person who handles their payroll, their payment processing, their P.O.S. systems,
their insurance, their wine salesperson, etc. Offer 10% commission to anyone who
refers a new customer with you – and pay them residually 10% on every monthly
payment because they will help retain your customer as well.

2. LinkedIn Direct Outreach. Connect with business owners on LinkedIn by being

valuable first. How can you help them for free, or who can you refer to them that
could help them (someone in your alliance). Build the relationship, share an article
or a post or a blog that you wrote with them. Add value and they will see you as
someone who they can trust and work with, not just someone using their connection
as a gateway to solicit them.

3. Google My Business Listing Unclaimed. Well, any business that has not claimed
their listing on Google is missing out on a huge amount of customers and so can be
easy sales. We can find businesses who have not yet claimed their listings by
entering the following structured search term into Google:

Search Google For:

site:plus.google.com “Is this your business?”
site:plus.google.com “manage this page”

Or, combine them:

site:plus.google.com “Is this your business?” “manage this page”

© 2016 Joe Soto, Revenue Inbound | RevenueInbound.com

 You can also add a specific location to the search at the end of the term, and even a
niche, for example:
site:plus.google.com “manage this page” Chicago Bankruptcy Attorney

4. Yelp.com This strategy is particularly useful if you sell to restaurants, salons and
other businesses people tend to search for using Yelp.com. Here’s the Yelp search
strategy to find qualified prospects:

Go to Google.com and do a search exactly like this (substitute location or business

type): site:yelp.com "watch video" + restaurant + dallas tx

Why? Because this will pull up Yelp listings in Google of businesses that feature of
Video on their Yelp listing/profile.

Why is this important? Because having a video on your profile costs money, and
often costs at a minimum $375/mo. to have an updated Yelp listing (on up to
$1500+/mo. depending on the type of advertising package they’ve purchased from
Yelp). What does this tell you about them? They are a qualified prospect because
they are already paying for local marketing and advertising.

5. Conduct Mini-Audits. This is the “deliver value first mind-set. Business owners
appreciate you taking the time to candidly show them what is and isn’t working in
their social media campaigns. Take the time to research a businesses local website
and their social media pages and send them an outline of what they could be doing
different. Telling them what isn’t the same as telling them how. They will come to
you for the how. They will appreciate the value of telling them what because they
are probably looking for good reasons to fire their existing social media firm or
person.

© 2016 Joe Soto, Revenue Inbound | RevenueInbound.com