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  • Reasons Rebrand Business Infographic - JPG

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    Ekta Arora
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    5 views1 page

    Reasons Rebrand Business Infographic - JPG

    Uploaded by

    Ekta Arora

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 1
    TOP 10 Je brands and orgnrzations change ther corporate ce every 7 to 10 yeas. There cores atime when deny sno longer up to par andit can sell ‘damage your busines Ther ate plenty of reson you may need to tebtand so here ate the top 10 ¢ an. Ea Wee GIS fete y PL Ao atc EY 5 Seen Bac PUT ae ee ee eee susineses often repestion tel brad to atract new auiences or become more appeaing to tet target aucence Retvaning can help masse fo reposioning 3 brand and can tly matelt stand out athe marketplace With reputation of ack bottom prices, Walmart waned to reposition ts brand to sugges law pices wl actually haps customers Bes Walmart changed its slogan Aways Low Prices to "Save Money. Live Better in 207. This put a postive spin onthe company ‘din 2070 Walmart became the wor = lngest corporation NEW CEO ALMOST 50% ie oe ee eee] Itdoes not represent the new products and ‘Your logo just looks ol, making your company Took aut of touch ang outdated ‘Yu havea new target aulence and your image doesnt appeal to them She have updated its ep ts image modern, Peps logo naw Uncecognisable fom tone 1898, evohing from a werdmar to aclean moder kon. ON / ay. BAD REPUTATION 08 times since 1909 Wear Ray A Mest companis that undergo this, esultn a ned for an immediate rebrand. The main two reasons ae to make ‘he change wsble and to also comply with legal requltement Win 28 milion customers inthe UK alone merged mergedinta 1 propery cutting operating cost and it ‘nas so suecestl that 8T bought fora massive E125 pilin, Many companies have a messy corporate ident whichis incomplete. Tis my tart with choosing 2 primary colour or fort to xe and ending there You need to consistantly use the same Fonts Loge Color Palette Photography ‘ca? rebvanded ition logo and revered back a just 5 days. was that bd. The logo looked cheap and dsointed with GAP ‘oe brand, which fashionable clothing, The executive who ‘versaw the ogo change resigned d months later coe meray eer ys res Crgaviatons may have to dea with new brande aquired for developed This leads to 9 diverse brand portico td your cuen randing may lead to confuson, Ir aso costs much more to promote and mata diferent bande atone 8G own alarge porto of care brands ncucing shampoo, tolet ol and toothpastes ts main logo isa Bue typetace whic represents rus. confidence and ir also considered bone othe Body and ming. Perfect! DO THESE APPLY TO YO tithe roupcomienop-e-resane- rebranding! eran eer crete) sin or/207 enepaation nests pines costefayandamer/20\01/075-eapler af tbrandng done ht p/wuartengionstco Armani stegyfondna/o-yurneed rebar your buses: hep npint cask eg/S-cf: the ors crete rebrand | pe/flesemdoncom/log/oanig 1c rand ey in tere com 22047 rune band onred ten cman goin. AS it hk bsnesnderom0-nost-ceteseeraning-

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