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WUFF FLUFFY WUFF ANIMAL SHELTER is here to help and maintain the stray dogs and cats. The
number of stray dogs and cats roaming the streets and in animal shelters is rising. If these dogs and cats
are not rescued or taken care of by others, they will be put to death (euthanasia) or they will die alone on
the streets. Therefore, similar to regular police dogs, we would like to foster these dogs and train them to
be guards for the cats they would be taken care of by us and they can be adopted to those who are
interested in them. It extends their lives and provides them with a meaning.
MARKET ANALYSIS:
Our target market will be as follows: (1) small-medium business owners or sari-sari stores; (2) elderly
people who need a partner; (3) those who have disabilities (4) families that loves dogs and cats. They are
leaving here in Baguio City We understand that we have a wide target market, so our prospective
customers' income levels can differ. Because of this we would use price discrimination. This means that
low-to-medium-income consumers can pay less than high-income earner.
COMPETITIVE ANALYSIS:
Our competitive would be the pet shops our only advantage is that the dogs are being trained for the better
good of some people that are in need of a companion and also as a guard they could also try to train some
dogs
STRATEGY:
We have a farm where we can shelter and hold training sessions of the dogs. This is good because we
don’t have to rent space for training. We also have family and family friends who are capable of training
the stray to be guard dogs. We can also partner with animal shelters and dog trainers to help save and give
a new purpose to the stray dogs and cats.
FINANCIALS:
Financials:
Initial Investment (2months):
15 dogs 10 cats from animal shelter= 17,000php
10 free dogs and 5 free cats from the streets= 0php
5 dogs and 5 cats Lost and Found= 7,000php
Dog Food and Cat Food= 40,000php
Building of Shelter and Training Grounds= 40,000php
Advertising= 2,000php
Revenue:
Average Price of Dogs= 5,000php
Quantity= 30 Dogs
Revenue= 150,000php
Average Price of Cats= 2,000php
Quantity= 15 Cats
Revenue= 30,000
Profit: 74,000php