SHRI VAISHNAV VIDYAPEETH VISWAVIDYALAYA,

INDORE
Shri Vaishnav School of Management
SESSION 2019-20

BBAI101:Principles of Management

SUBMITTED BY: SUBMITTED TO:

VINIT RATHOD MR ANUJ PANDEY
BBA 1ST Year Section-B SVSM,SVVV Indore
SVSM, SVVV Indore
 PharmEasy

Started in 2015 with a vision to deliver genuine medicines at affordable

rates by optimising the supply chain and logistics, pharmeasy now claims
to be serving more than one lakh families. The team has grown from a
small five members working out of one of the co-founders' parents' spare
office spaces to a 300 member-strong team spread across seven cities.
Dharmil says that with PharmEasy, they are breaking the age-old
purchase mechanism, thus making it important for the product flow to be
easy to understand and use.
 PROMOTION

The
 users on the platform simply need to upload a prescription to have
their medicines delivered to their doorstep. Patients also receive access
to a virtual vault that stores their prescriptions and enables one-step
purchase for ongoing medication
"Fail, if you have to, but fail fast, learn and come back." - Dr. Dhaval
Shah
 PROMOTION
PharmEasy entered into a partnership with Brand
Capital, the strategic arm of Times of India Group
that enabled them to create awareness about this
emerging category and establish the brand
'PharmEasy' in the consumer mind space and
thereby accelerate transactions through their app.
Customer is our king and as far as we ensure that
we take care of them - there is no going back."
Dharmil Sheth
PROMOTION
REVENUE AND PROFIT
Founded: 2015

Headquarters: MumbaiMaharashtra

Status: PrivateIndependent Company

Industry Sector: E-commerce

Revenue $ 1M

Profit 50M
SWOT ANALYSIS
STRENGTHS
I. Strong brand name and good financial position
II. Major player in insurance sector
III. Varied range of services and products
IV. Has its presence in 60 countries with a customer base of 90
million
Over 65,000 employees
WEAKNESSES
V. Over-dependence on US
VI. Lacking in global recognition as compared to
competitors
SWOT ANALYSIS
OPPORTUNITIES
I. Expansion in other countries
II. Diversifying portfolios for customers
New Emerging markets
THREATS
III. Changing govt regulations and financial crisis like
recessions
IV. Natural disasters
V. Other competitors in the industry