PROJECT REPORT

VESTIGE Pvt Ltd

M.Com IV Sem – Marketing Management

(Session 2020-21)

THE BHOPAL SCHOOL OF SOCIAL SCIENCES

Submitted To Submitted By

Dr. Amrita Sahu Ashish Bara

Associate Professor Roll No.- 19103012

Department of Commerce

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 CERTIFICATE FROM THE PROJECT GUIDE

This is to certify that the Project Report titled “Vestige Marketing Pvt Ltd"
is a bonafide work of ASHISH BARA enrolment number R170190280420
undertaken for the partial fulfillment of Masters in Commerce (M. Com) degree of Barkatullah
University under my guidance. This project work is original and has not been submitted earlier for
the award of any degree or diploma of any other University or Institution.

Signature of the Guide

Dr. Amrita Sahu

Associate Professor

Department of Commerce,

BSSS, Bhopal

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 DECLARATION

I Ashish Bara son of Mihir Sai Bara certify that the project report entitled on "Vestige
Marketing Pvt Ltd" prepared by me is my personal and is authentic work under the guidance of
Dr. Amrita Sahu, Associate Professor, Department of Commerce.

Date: 15/06/2021 Signature of the Student

Place: BHOPAL Name: Ashish Bara

Class: M.COM (IV SEMESTER)

Roll Number: 19103001

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INDEX

S.no Content Page no.

1 Objective 5
2 Introduction 6-7
3 Business model 7
4 About Products 8-11
5 About Organization 12-16
6 Certification 16-18
7 Awards and Recognition 19-22
8 Market Challenges 23

9 Benefits of Direct Selling 24

10 Conclusion 25

Objective of the study

1. To find out the marketing strategy.

2. To find out the consumer awareness towards direct selling business in India.
3. To know that different promotional strategy.
4. To find out the different career opportunity.

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 5. To find out the difference between traditional business and a direct selling business.

ABOUT VESTIGE
Vestige Marketing Pvt. Ltd., which started its operations in the year 2004 from India, is now
becoming a leading global direct selling company dealing in world class wellness products.
Vestige is constantly growing at a phenomenal rate every year. The growth rate in itself speaks
volumes about the quality of the products, the marketing plan and the management that has been
able to deliver such a rewarding and sustainable system.

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Vestige is constantly expanding its product range to introduce innovative products every year,
manufactured at state-of-the-art manufacturing facilities, which are GMP and Halal certified.
Vestige is an ISO 9001-2015 certified company and believes in offering world class service levels
to all its customers. With multiple international offices around the world, Vestige has been building
a widespread network of distributors, which is constantly growing every year.

Vestige believes in empowering its members with the opportunity to lead their lives on their own
terms. With the motto of spreading Wellth, i.e. spreading wealth through wellness, Vestige has
continued to enrich the lives of everyone who is a part of the company and those who believe in
its products.

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ABOUT MANAGEMENT
Vestige is led by seasoned management professionals, who are also called the pioneers of direct
selling revolution in India,

GAUTAM BALI

MANAGING DIRECTOR
After playing key roles in various direct selling companies as CEO and advisor for decades, Mr
Bali laid the foundation stone of Vestige, which he is successfully leading as a helmsman with his
unmatched domain expertise and business acumen.

KANWAR BIR SINGH

DIRECTOR
Powered by a rich experience in managing IT solutions for the direct selling industry for years,
Kanwar Bir Singh is instrumental in integrating tailored information technology solutions with the
complex business processes and in bringing forth great transformations through digital
empowerment.

DEEPAK SOOD

DIRECTOR
An outstanding sales, marketing, and operations professional, and a renowned motivator, Deepak
Sood played key roles in various direct selling companies. Through his resilient leadership skills,
he is continuously leading Vestige in bringing new practices on board and is training thousands of
people every year through his specially crafted training programmes for direct selling
professionals.

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Business Model

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Products Catagory

Health Care products :

Personal Care Products :

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Agricultural Products :

Health Food :

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Hygiene Home care Products :

Oral Care Products :

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Vestige Brands
AYUSANTE. MISTRAL OF MILAN. SKIN FORMULA. TRUMAN.
ASSURE NATURAL . DEW GARDEN . ENERVA MACH DRIVE . VESCARE
INVIGO. LITE HOUSE

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ABOUT THE ORGANIZATION
Vestige Marketing Pvt. Ltd. is recognized among India's Great Mid-size Workplaces 2019. Every
year, Great Place to Work® identifies India's 50 Great Mid-size Workplaces (with employee
strength of 100 to 500) through an objective and rigorous workplace culture assessment process.

Vestige Marketing Pvt. Ltd, which started its operations in the year 2004, is the largest direct
selling company in India dealing in world-class health and personal care products. Vestige has
over 47 offices across India with 1500+ collection centers.

Vestige has around 300+ products in health care, consumables, personal care, Men’s grooming,
Cosmetics, Oral care, Home Hygiene, Agriculture, Home appliances and Ayurvedic proprietary
medicine. They have 75,000 square feet full-service GMP certified custom manufacturing facility
at Baddi, Himachal Pradesh, India

VISION

To help people live a life of economic independence on their own terms

MISSION

To grow to a global scale and become the benchmark in direct selling

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How Vestige Business Works

Understand the business and how it makes money.

As you already learned by now, Vestige works on direct selling, It doesn’t have to pay money to
all the intermediaries between the Company and the Consumers, instead of them it pays money to
the distributors only which is us.

1 Become a distributor.

•Fill in your contact details in the contact page.I will submit the form in the nearest DLCP, you
will receive an SMS with your username and password.Open myvestige.com and fill in your PAN
& Bank Details to receive the money.

•Shop for at least Rs. 1000 every month.To activate your account you will have to shop at your
nearest Vestige DLCP for around Rs. 1000

•If you don’t like the products you can get a full refund by using vestige return within 30 days
policy and you don’t have to continue the business.

•If you like the products you can buy for even more than Rs 1000 at a discounted prices for 2
Promote and add more distributors.

•You will have to add more distributors under you which will increase your level and help you in
making more money.

•You will have to explain the plan to new people and make them understand this business, so they
can join without any doubts.

•If you would like to make them join on your own, I can tell you how to do that over phone, just
leave your details.

•If you are using this blog to learn how to make money with vestige, then just refer them to this
blog and ask them to fill the contact form with your reference ID provided and I will add them in
your downline, which will make your work easier.

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Distribution of income in vestige

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 .

Growth chart of the Vestige according to the turnover With a CAGR of 79

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OVERVIEW - VESTIGE MARKETING PRIVATE LIMITED

Vestige Marketing Private Limited is an unlisted private company incorporated on 02 June, 2004. It is
classified as a private limited company and is located in South Delhi, Delhi. It's authorized share capital is
INR 1.50 cr and the total paid-up capital is INR 1.30 cr.

Vestige Marketing Private Limited's operating revenues range is Over INR 500 cr for the financial year
ending on 31 March, 2020. It's EBITDA has increased by 17.03 % over the previous year. At the same
time, it's book networth has increased by 49.73 %.

Direct selling sector is poised to employ more than 18 million by 2025 and as per industry estimates, the
Direct Selling industry in India, which currently ranks No. 15, globally, is expected to grow at a
Compounded Annual Growth Rate (CAGR) of about 4.8 percent to reach Rs 15,930 crore by 2021.

This proves that the Direct Selling Industry is flourishing and illustrates its potential with the continued rate
of growth -- increasing at an impressive rate of 12.1% Y-o-Y.

Vestige contribute a lot in this sector. There are around more than 2.5 crores distributor in vestige. And
around more than 4000000 active users who directly get benefit from this business

The managing director of vestige Gautam Bali provide a magnificient mechanism in which people can
fulfill their dreams, and live their life according to their own conditions.

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VESTIGE CERTIFICATE

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AWARDS AND RECOGNITION

1 Global 100 Awards

Vestige Marketing Pvt Ltd has been featured on DSN’s Global 100 List for the fifth consecutive
year, ranking 36th in the year 2021. Vestige is the only Indian-origin direct selling company to be
featured consistently on the prestigious DSN Global 100 List.

2Great Place to Work Certified

Vestige received the prestigious Great Place to Work® certification for the third consecutive year,
this time in the Large Organization category. Achieving this feat a third time in a row underlines
that the company adheres to the highest standards of company’s value and culture.

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3 National Best Employer Brand 2020
Vestige won the National Best Employer Brand Award 2020 at World HRD Congress, making
this the third time in a row this award has been bestowed on the company.

4 Global HR Excellence Awards

Vestige is proud to announce that it won the Global HR Excellence Awards 2019 for Best
Workplace Practices. It is a testimony of our commitment towards improving our workplace and
enrich the lives of our employees

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5 North India Best Employer Brand Award 2018
North India Best Employer Brand Awards 2018 features the top organisations from North India
region who are exemplary in Human Resources Development. This award is intensely researched
by a team of experts from academics and corporate and chaired and headed by Dr. Indira Parikh
Ex-Dean of Indian Institute of Management, Ahmedabad.

6 Best Nutraceutical Company of the Year Award in 2017 & 2018

Vestige won the Best Nutraceutical Company of the Year Award in 2017 & 2018 at ABP News
Healthcare Leaderships Awards.

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7 India’s Best Company of the Year 2017
Vestige has been awarded as 'India's Best Company Of The Year 2017' by IBC - International
Brand Consulting Corporation, USA as the 'Best Health & Personal Care Products Company.

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The biggest challenges in the market are

•High competitive market.

•Foreign giants.

•Unawareness of people in direct selling business

•The direct selling business do not provide any advertisement and because of this the people
have to interact with other people to sell their product.

•In initial stage there was no guideline from government to the direct selling business.

•There are a lot of fraud company in the market .

•Very low success rate in direct selling.

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Benefits of direct marketing
Good direct marketing campaigns focus on promoting their product or service, and
call on your customers to act — to receive further information, register their interest,
visit your website, make a booking or a purchase.

Direct marketing gives you the opportunity to promote your products and services directly to the
customers who most need them. A good direct marketing campaign will:

• There are no mediators in between there is only organisation and the distributors
• You can start a direct selling business with the zero investment or a very minimum
investment.
• In direct selling business you can make your own cheque.
• Time and money multiplication phenomena.
• Help you build relationships with new customers.
• Test the appeal of your product or service.
• Tell you which marketing approaches reach your target market.
• Provide customers with compelling content they can share with potential customers.
• However, direct marketing campaigns require careful planning and a clear understanding
of responsible direct marketing practice. Being aware of the benefits and challenges of
direct marketing will help you use direct marketing effectively.

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Conclusion
During this global pandemic when the whole formic activity was slow down but the vestige private
limited find the way to increase their revenues and emerge from the problem they came up with
the brilliant strategy where they can provide goods to their consumers and capture the market

• The company had launch and introduce Vegas has a unique and other products which are
highly in demand during the pandemic like hand sanitizer, face mask, nasofilter.
• They have reduced the price of other Health care products so the consumer can buy that.
And create more consumer in the situation
• So the vestige private limited company deals with FMCG products and nutritional foods
and food supplements product show the store was not closed
• They start providing free home delivery services for their products
• Company have changed their income plan by which the distributor who are working in
vestige can get more income in the situation

Reference

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• https://www.tofler.in/vestige-marketing-private-limited
• https://www.myvestige.com/
• https://pskpedia-com.cdn.ampproject.org/v/s/pskpedia.com/vestig
• https://indiaeducationdiary-
• Voice Magazine
• Wikipedia

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