Professional Documents
Culture Documents
Name
Institution Affiliation
Course Name
Instructor’s Name
Date
2
business operations under production orientations, managers' primary focus is to ensure they
produce quality products that meet the requirements of the clients and at a low cost that can
give them a competitive advantage. To achieve this goal, companies opt to reduce production
costs by getting raw materials at a low cost. On the other hand, when referring to the product
orientation, this is centred on the product's innovation. This means that managers try to make
the existing products better by continually improving them to meet the clients' requirements.
Therefore, the business in this stage focuses on the features of the products and their benefits.
Concerning marketing orientation, a business seeks to flood the market with brand
placements and advertisements. Here, business is focused on making sure that their brand
stays on the top to gain a competitive advantage over their competitors. Besides, marketing
orientation also seeks to create customer loyalty by associating their brands with certain
feelings and positive solutions. Finally, sales orientation aims to move the product to the
market to sell it to generate cash flow. At this stage, the objective of any business is to ensure
that there are more sales to many clients so that they can get as much cash as possible for
them to make a profit. To achieve these goals, businesses adopt different strategies such as
References
Philip, T., & Kotler, A. (2020). Principles of Marketing, Global Edition. Pearson Education
Limited.