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Repeated Negotiation
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REPEATED NEGOTIATION 2
Repeated Negotiation
negotiation can be defined as an imperative discourse that seeks to find a solution that is fine by
all parties involved (Robbins, & Judge, 2018 pg. 235). In negotiation, the parties focus on
reaching a consensus through compromise and not making selfish arguments. The goal is to
arrive at a situation of mutual benefit. However, negotiations also involve the concept of "give
and take," which essentially means that there will always be one party that gets the better deal of
The authors also outline the different types of negotiation. One of the types of negotiation
is the one illustrated in the case of Mario and Clinton. This is called integrative bargaining. It is a
type of negotiation whose strategies aim to attain a satisfying end to both parties (Robbins, &
Judge, 2018 pg. 236). The negotiation between Mario and Clinton qualifies as an integrative
negotiation because over the years both parties have aimed to benefit from each other in their
business needs. A good negotiation, like the one between Mario and Clinton, should leave both
parties satisfied and more willing to carry out more business together (Amistad, Dunlop, Ng,
Anglim, & Fells, 2018). The willingness of the parties involved in maintaining good working
environments as well as the desire to achieve a mutually acceptable and fair outcome are some of
the principles that should guide a good negotiation (Becker, & Curhan, 2018).
For the assured desirable outcome of a negotiation, it is essential that the parties follow a
properly structured means. They have to take the process step by step while at the same time
paying attention to factors that may affect the entire process in one way or another. Such factors
include the knowledge, attitude, and interpersonal skills of the parties. Attitudes affect how
parties to a negotiation relate to one another (Robbins, & Judge, 2018 pg. 238). The steps to be
REPEATED NEGOTIATION 3
followed in negotiation are preparation, discussion, setting goals, negotiating for a mutual
outcome, agreeing, and finally executing the agreement. Before a negotiation begins, the parties
must agree on the time and venue of the meeting and state any other people expected to be in
attendance. After that, they should discuss the situation as each one views it and asks questions
about the same. The third step is usually to set goals. This step is important because it helps
parties to reach a common ground (Bagchi, Koukova, Gurnani, Nagaraja, & Oza, 2016). After
identifying the common objectives, the parties then make their bargains to reach a conclusion.
Continued good negotiations often led to desirable outcomes in the business between
Mario and Clinton as stated that they benefitted mutually from repeated negotiations (Aydoğan,
Fujita, Baarslag, Jonker, & Ito, 2018). This is due to several reasons. First of all, Mario and
Clinton are, as a result of the repeated negotiation, in good terms. Therefore, the likelihood of
conflicts arising between them in the future is significantly minimized (Robbins, & Judge, 2018
pg. 233). As such, both Mario and Clinton will keep enjoying their mutual benefits for a long.
This is because the only thing that will matter is if Mario's business succeeds.
Repeated negotiation also helps the parties deal with conflicts that may arise between
them over time. These may range from relationship, task or process conflicts that come up in the
course of doing business (Robbins, & Judge, 2018 pg. 228). For example differences arising
from prices set and issues to do with delivery dates. With repeated negotiation, parties are more
likely to reach an amicable solution to the various issues they may face in the course of the
particular business (Robbins, & Judge, 2018 pg. 234). For instance, in the case of Mario and
Clinton, the repeated negotiation will enable them to agree on things such as costs, considering
the interests of each one of them. A repeated negotiation also readily acts as a good basis upon
which the parties can be sure that the businesses they are involved in will keep succeeding and
REPEATED NEGOTIATION 4
making more profits instead of failure and losses. Finally, with repeated negotiation, there is a
better value related to value and costs for both parties because nothing is imposed on them (Mell,
Lucas, & Gratch, 2015). The terms of business are always mutually beneficial as both parties
References
Mell, J., Lucas, G. M., & Gratch, J. (2015, May). An Effective Conversation Tactic for Creating
Aydoğan, R., Fujita, K., Baarslag, T., Jonker, C. M., & Ito, T. (2018, July). ANAC 2017:
Bagchi, R., Koukova, N. T., Gurnani, H., Nagarajan, M., & Oza, S. S. (2016). Walking in my
shoes: how expectations of role reversal in future negotiations affect present behaviors. Journal
Becker, W. J., & Curhan, J. R. (2018). The dark side of subjective value in sequential
negotiations: The mediating role of pride and anger. Journal of Applied Psychology, 103(1), 74.
Amistad, C., Dunlop, P. D., Ng, R., Anglim, J., & Fells, R. (2018). Personality and integrative
Robbins, S.P and Judge, A.T. (2018). Essentials of Organizational Behaviour. New York, USA