ROADMAP

Company - project title

01.01.2014 - 30.06.2015 TIMELINE
HELGE
TENNØ
Eval. Eval. Eval. Eval. Eval. HELGETENNO.COM
Client representative
The timeline scopes the period of The Roadmap. Be
2013-Q1 2013-Q2 2013-Q3 2013-Q4 2014-Q1 2014-Q2 it six months or three years. We2014-Q4
2014-Q3 identify the start 2015-Q1 2015-Q2 2015-Q3 2015-Q4
Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.

and end date and the frequency for when to

Milestones MILESTONES
Type
Type
measure each goal.
Type
Type
Type

Type Type Type Type

Milestones are events happening outside of the strategy that weType
need to be aware of
Type
and plan for. An example could be a competitor launching
Type a competing product, a Type
Type Type
Type
telecom operator needs to know when Apple are launching the new iPhone and an airline
company needs to know when they are opening up their new route between Copenhagen
Goals
and Singapore. xyz
xyz
xyz xyz
xyz
Customer Satisfaction
xyz
xyz
xyz
xyz xyz
Text detailing goal definition xyz
xyz
xyz
xyz xyz
xyz xyz
Brand Awareness
Text detailing goal definition
xyz
xyz
BUSINESS xyz
xyz

xyz

GOALS xyz xyz

xyz
Product Awareness xyz xyz
xyz
Text detailing goal definition xyz
xyz
Sales xyz Communication is a business tool and has to deliver on business goals. The Roadmap only includes
Text detailing goal definition established business goals that are precisely measurable. This makes it a strategic tool for the whole c-
suite. Each value is set with todays status on the left hand side and the goal at the end of the period on
Platforms
the right hand side. We then set how each value should develop incrementally through the period.
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Platform/Channel/Arena X Project Title [Start date - End Date] Project Title [Start date - End Date]
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Projects connected to platform X
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PLATFORMS
& ACTIVITIES
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Platform/Channel/Arena Y Project Title [Start date - End Date] Every activity Project
on every platform
Title [Start date - End Date]
or
area is mapped (the way activities are categorized may vary). The
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Projects connected to platform Y
Project Title [Start date - End Date] important thing is to design these activities based on the customer journey (what do we have to offer at
Further explanation on the project
each stage of their decision journey in order to create the value we want). Each activity is color coded to
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the goal it is supposed to deliver on. Further explanation on the project

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Platform/Channel/Arena Z Project Title [Start date - End Date]

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Projects connected to platform Z
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