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Sign system
He says that language is sign system. A sign divided in signifier and signified.
Parole refers to the individual language acts which occur when anyone audibly voices letters,
words, sentences, etc. Parole is the physical manifestation of speech. Parole is individual system.
Langue is the total system of a language.it comprises of all the rules and principles that an
individual must follow. . Langue is the abstract system of principles language out of which acts
of speech (parole) occur. Langue is social system.
Arbitrariness
According to Aristotle, the names of concept and things are logically connected and names
express the qualities of things, but Saussure reject this concept. He says that the relationship
between signifier and signified are arbitrary
Saussure stressed the arbitrariness of the sign. By saying that signs are arbitrary, Saussure was
saying that there is no good reason why we use the sequence of sounds 'sister' to mean a female
sibling For that matter, we could just as well use the sequence of sounds: 'brother'. Of course, as
he pointed out, we don't have any choice in the matter. If we want to talk about female siblings in
the English language, we can only talk about 'female siblings' or 'sisters'.
The point of the arbitrariness of the sign is that there is not compelling necessary connection
between signifier and signified, and therefore language as a system determines meaning which
does not originate outside of language. Saussure saw language as being an ordered system of
signs whose meanings are arrived at arbitrarily by a cultural convention.