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e-Commerce by design

Welcome to Ratio

Ratio is a UK full service digital agency with a focus on e-commerce, with development centers located in Europe and an international client base. We focus on
strategy, design, web and mobile development, integration and support services, and cybersecurity. We provide skilled design and development services,
consultancy, managed services, and dedicated client teams.
A focus on e-Commerce

Successful e-commerce has to be focused on some key functions that any good online retailer needs - smooth uncluttered presentation and smart
search and navigation so that visitors can get to what they want in the least number of steps, a site that works awesomely on mobile devices, and
fast page speeds to keep bounce rate low. A shopping cart and ordering process that doesn't get in the way of buyers and doesn't run so slowly that
shoppers give up on purchasing (the biggest cause of cart abandonment).

SEO and marketing is important in bringing in traffic - but keeping, engaging and converting visitors into buyers requires a platform that, put quite
simply - looks good and works effectively.

At Ratio we are focused on creating beautiful experiences and smart shopping platforms - and keeping the lights on and keeping the traffic flowing -
making sure that the platform is stable, functions and delivers a secure retail-driven experience.

We support and develop e-Commerce sites built in: SAP Hybris, Magento e-Commerce, Salesforce Commerce Cloud, Shopify, PrestaShop,
WooCommerce and custom PHP, Ruby on Rails & JS
UX/UI Design
Great design drives customer engagement, whether that's making
your brand adorable, or removing barriers to finding your products
and purchasing them
A full-service digital agency for e-Commerce

With Ratio as your full-service digital agency, we can guide you through the full lifecycle of developing an e-Commerce platform; from strategy
and planning, to platform selection, UX/UI design and development.

We can step in with you at any part of the journey - whether that’s a full site build, a revamp and upgrade, or providing support and adding new
features to your existing site.

With Ratio on your side you have access to far more than just development resources. With years of experience in building e-Commerce
experiences, we understand how to manage the digital project workflow, how to deliver high-quality hosting services, and what technologies
to recommend and deploy to client applications.

Strategy/Planning Design Development Launch and Post-Launch

Workshop sessions to Site Map creation and wireframe Armed with Site Maps, Mockups When everything is ready and
understand your needs, create a mockups, through to brand and and Wireframes we carry out approved we launch, with a pre-
strategy and plan the creation of style guides and complete build, test, demo and launch and post-launch checks and SEO
your platform, including designs, Ratios UX/UI Design activity. Our approach includes analysis. We can help with
omni-channel sales, market Team take you through the beta demos and CMS training, maintenance retainers, and can
research, competitor analysis, process of creating the content upload, final testing and provide managed hosting
success factors and KPIs experience you want pre-launch checks services
Development
Projects or dedicated development teams, from enterprise
solutions like SAP Hybris and Magento, to lightweight
flexible platforms like OpenCart and PrestaShop
e-Commerce engineering teams - built by us - managed by you

In addition to our developers working on projects we provide clients who need it with
extended teams, giving you the ability to hire and augment your own teams with our
engineers.

We provide high-quality talented e-commerce software engineers from architects to


developers to DevOps engineers. We can typically provide developers within 4 to 6 weeks
across a stack of technologies related to e-commerce.

We can offer SLA-driven services, Quality Assurance and Project Management oversight
on projects and teams, so you are not left alone working with developers unaided.

Our rates provide a saving of 30% to 50% plus compared with hiring onshore
Support and Maintenance Services
Developing an e-commerce site isn’t the end of the story; we are here to use our service
management expertise to help clients move seamlessly from development to operations, build
Continuous Delivery and Continuous Deployment processes, and ensure optimal site performance
and availability
End-to-end solutions

Ratio solutions cover the full lifecycle of applications and services - building, maintaining and protecting our clients digital
platforms

Support Team Proactive Maintenance Protection & Security

Flexible Support Team services for Proactive maintenance regimes for Globally 90,000 websites are
any e-commerce platform, backed by enterprise e-commerce platforms compromised every day by malicious
KPIs and our Service Desk, ensuring including SAP Hybris and Magento attacks. Ratio helps to protect,
that problems and issues are resolved providing monitoring services and monitor and recover precious web &
fast, minor development work security , disk and server capacity e-commerce assets – with PCI
scheduled and completed, and new and applying urgent fixes and clean Compliance, security audits,
features can be delivered when you up of logs, indexes and caching. vulnerability patching and real-time
need it. monitoring tools
Work
From SAP Hybris enterprise builds to go local shopping
experiences, Ratio delivers sites and experiences to your budget
and your needs. It’s not about cost, it’s about quality and care
e-Commerce experience

Wallart
e-Commerce artwork and wallpaper store for this inspirational print
company based in Dubai, United Arab Emirates
OpenCart
@ wallart.ae

The Radiator Centre


Creating an e-commerce platform in custom code, with extensive product
selection, accessories and options, plus payment gateway integration
PHP, JS Frameworks
@ theradiatorcentre.com
Whisky Shop
Whisky shop for dedicated aficionados of whisky and spirits, with a rare
whiskies collection auction facility.
WordPress PHP & Woo Commerce.
@ whiskysecretstock.com

The Body Shop


Ratio Software Engineering extended dedicated team resources support this
flagship UK high street retailer with skilled developers working alongside
onshore colleagues.
SAP Hybris, Angular.
@ www.thebodyshop.com

Pfister Mobel
Dedicated resource team provides Front End and Back End
development resources for a furniture retail company.
SAP Hybris.
@ pfister.ch
BBI Solutions
New feature development - front end design - systems integration. Plus site
reliability, support and ongoing maintenance for this UK pharmaceutical client.
Magento 2, Salesforce CRM, Salesforce Marketing Cloud, Pardot.
@ spiritypc.co.uk

Spirit Young Performers Company


We’ve developed 3 e-comm based sites for this dance and theatre
performance company to support their Musical Theatre and Dance
programmes for West End productions.
PHP, CodeIgniter, Javascript, WooCommerce, Stripe.
@ spiritypc.co.uk

Love Masami
Eco-friendly hair care retail product site from Masami, with custom-built
extensions for social networks and promo code campaigns
Shopify.
@ lovemasami.com
Added Value - Security & Innovation
Our services and expertise extends beyond design and development. Either as consulting services
or to grow your capabilities beyond launch, Ratio can help you adapt and innovate; from instore
robotics, to MR product visualisation and 3D models - inspire your customers
Added value e-Commerce services

Our expertise in e-Commerce doesn’t stop at your store front

Ratio can be your partner beyond the platform - offering services and support for:

❖ Site reliability and security audits using our own unique platform, Watchman

❖ PCI-Compliance guidance and support, helping you achieve and maintain compliance and protect you from risk

❖ Cybersecurity penetration testing tailored specifically at e-commerce systems

❖ Systems architecture and integration services

❖ Developing Mixed and Augmented Reality (MR/AR) for product


visualisation

❖ Chatbots and virtual sales assistants - from Alexa Skills to instore robots
like Softbank’s Pepper Robot

❖ Omni-channel integration and social network purchasing


Ratio Software Engineering Ltd
71-75 Shelton Street, London WC2H 9JQ
United Kingdom
Tel: +44 20 8638 6326

Company Number: 12535030

Ratio Software Engineering (Europe) OÜ


Sepapaja 6, Tallinn 15551
Estonia
Tel: +372 712 3783

Registry code: 14396941

Website
www.ratiose.com

Sales
sales@ratiose.com

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