Amman National School

Business management worksheet

Name: Date:

Grade 11 IB HL/SL Total Mark: /20

Teacher: Leen Arabi katbi

1. Define the term ' marketing'. (2)

 Marketing is the management process of predicting, identifying and meeting

the needs and wants of customers in a profitable manner.

2. Explain how the role of marketing can be linked to the function of finance and
operations management in a business.

 The production department works closely with the marketers in using sales
forecasts to prepare their production schedules

3. Explain two areas where marketing a services differs from marketing a good . (4)

4. What is the difference between a product orientated approach and a market

orientated approach. Give examples on both . (3)

5. What are the main differences between social marketing and commercial

marketing . (3)
6. Explain two reasons why marketing strategies evolve with time. (4)

Good Luck 