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  • Business Homework 4

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    mohammad maabreh
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    Market research involves learning customer opinions, beliefs, and preferences through focus groups and secondary research. Focus groups for a women-driven taxi service could interview female taxi passengers about their experiences and safety concerns. Secondary research could analyze media coverage of women's taxi concerns. As the first women-driven taxi service in the UK, Pink Ladies faces little competition but operates in a niche market focused on women drivers. This allows it to focus intensely on quality and customer engagement, building a good reputation through customer feedback.

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    Market research involves learning customer opinions, beliefs, and preferences through focus groups and secondary research. Focus groups for a women-driven taxi service could interview female taxi passengers about their experiences and safety concerns. Secondary research could analyze media coverage of women's taxi concerns. As the first women-driven taxi service in the UK, Pink Ladies faces little competition but operates in a niche market focused on women drivers. This allows it to focus intensely on quality and customer engagement, building a good reputation through customer feedback.

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    10 views1 page

    Business Homework 4

    Uploaded by

    mohammad maabreh
    Market research involves learning customer opinions, beliefs, and preferences through focus groups and secondary research. Focus groups for a women-driven taxi service could interview female taxi passengers about their experiences and safety concerns. Secondary research could analyze media coverage of women's taxi concerns. As the first women-driven taxi service in the UK, Pink Ladies faces little competition but operates in a niche market focused on women drivers. This allows it to focus intensely on quality and customer engagement, building a good reputation through customer feedback.

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    Business Homework 4.2.

    Q1. Market research refers to marketing activities designed to discover the opinions, beliefs and
    preferences of potential and existing customers.

    Q2. 1- Focus groups by interviewing possibly women in the areas they would operate in and as them
    about their experiences while riding a taxi and some concerns they had during thr ride.

    2- secondary research by reading media articles about female concerns about riding taxis driven by
    men, etc.

    Q3.

     Pink ladies is probably the first of its kind of being a women driven taxi service in the United
    kingdom, therefore they have very little to no competition in their market.

     Since it’s a niche market it only focuses on a specific product which in this case is women driven
    taxis. Therefore, their customer base is small compared to a mass market, therefore the
    company “Pink ladies” can focus highly on their quality of service and engage more with their
    customers. As a result, customers can propose improvements and suggestions for the service to
    improve, consequently giving the service a good reputation and reviews

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