ACKNOWLEDGEMENT

I would like to acknowledge that my project report on

‘’Impact of Urban Clap Salon on Offline Salons’’ has been
completed and I am ensuring that this was done by me
In this accomplishment, I would like to express my
special gratitude to Mrs. ARVEEN KAUR (ASST.
PROFESSOR) without their guidance and feedback it is
not possible to complete this project report
Finally, I would like to thank my parents and friends who
helped me a lot in finishing this project report
 PREFACE

"Learning categories, you and practicing on that learning

specializes you"
Practical aspects give more knowledge and experience
than the theory and no learning can be completed without
practical aspects.
Projects are one of the most important parts of our
curriculum for management students, its basic idea is to
strengthen the students’ concept and make them equipped
with recent development.
In days when it was business as usual companies could
succeed by their new products with concept and
supported by hard selling and good advertisement and
consider that customer exhibit varying diverse
requirement for products/services combinations and price
consider that they have high and rising expectations of
quality and services. In the face of their vast choices.
Customers will gravitate to the offering that best meet
their individual needs and expectations value and all this
will come out as the positioning of the brand in the
market.
 STUDENT DECLARATION

I, Garima Pandey, hereby declare that the project report

entitled” ‘’Impact of Urban Clap Salon on Offline Salons
’’prepared by me under the guidance of Mr. Prateek
Arora, HOD of BBA Department and Mrs. Arveen Kaur,
Assistant Professor.
I also declare that this project work is towards the partial
fulfillment of the university regulations for the award of
the degree of Bachelor of Business Administration by
C.S.J.M University, Kanpur. I further declare that this
project is based on the original study undertaken by me
and has not been submitted for the award of a
degree/diploma from any other University/ Institution.

Signature of Student- Place:

Kanpur Date:

COLLEGE CERTIFICATE
This is to certify that Garima Pandey, is a bonafide
student of Bachelor of Business Administration course of
the Institute (2020-2023), autonomous program,
affiliated to C.S.JM University, Kanpur.
Project report on ‘’Impact of Urban Clap Salon on Offline
Salons’’ is prepared by me under the guidance of Mrs.
Arveen Kaur, in partial fulfillment of requirements for the
award of the degree of Bachelor of Business
Administration of C.S.J.M University, Kanpur. Signature
of Internal Guide
Signature of HOD

INTRODUCTION
In recent years, the beauty and salon industry has
witnessed a significant transformation driven by
technological advancements and changing consumer
preferences. One notable disruption has been the
emergence of online platforms like UrbanClap, which
provide convenient and accessible salon services at the
doorstep of customers. This essay explores the impact of
UrbanClap Salon, an online salon aggregator, on
traditional offline salons and the ensuing paradigm shift
in the beauty industry.

UrbanClap Salon, now known as Urban Company, has

revolutionized the way people avail salon services.
Leveraging the power of digital technology, UrbanClap
connects customers with verified professionals offering a
wide range of beauty services, including haircuts, styling,
facials, and makeup. Through a user-friendly mobile app
or website, customers can book appointments, access
personalized services, and even provide feedback,
thereby ensuring a seamless and transparent experience.
The rise of UrbanClap Salon has not only provided
convenience to customers but has also presented new
challenges to traditional offline salons. Here are some
key impacts observed:

 Accessibility and Convenience: UrbanClap Salon has

democratized salon services by eliminating
geographical barriers. Customers no longer need to
travel to physical salons, saving time and effort. This
ease of accessibility has attracted a larger customer
base, which was previously limited by factors such as
distance and availability.

 Enhanced Customer Experience: UrbanClap Salon's

emphasis on customer satisfaction and quality
service has raised the bar for the beauty industry.
The platform's rating and review system empower
customers to make informed decisions, ensuring
that professionals deliver consistent and satisfactory
experiences. Offline salons now face the challenge of
meeting or surpassing the high standards set by
online platforms.
 Technological Integration: UrbanClap Salon
harnesses technology to streamline the booking
process, manage appointments, and maintain
customer records efficiently. Such integration
enhances operational efficiency and enables
professionals to focus on their core expertise. Offline
salons have had to adapt by embracing technology
or risk falling behind in terms of operational
efficiency and customer experience.

 Competitive Landscape: The emergence of

UrbanClap Salon has intensified competition within
the beauty industry. Traditional salons face
competition not only from other offline
establishments but also from online platforms. To
retain their market share, offline salons must find
ways to differentiate themselves by offering unique
services, enhancing ambience, or emphasizing
personalized customer interactions.

 Employment Opportunities: UrbanClap Salon has

created new avenues for professionals in the beauty
industry. Skilled individuals can now leverage the
 platform to showcase their expertise, expand their
client base, and even establish their own beauty
businesses. This has resulted in an increased
availability of beauty professionals and a shift in the
dynamics of talent acquisition for offline salons.

UrbanClap, now known as Urban Company, is a

prominent online platform that connects customers with
various service providers, including salon professionals.
The emergence of UrbanClap has undoubtedly had a
significant impact on the traditional offline salon
industry. This impact can be observed in several aspects,
including customer behavior, market dynamics, and
business operations.

Firstly, UrbanClap has revolutionized the way customers

interact with salon services. With the convenience of the
internet and mobile applications, customers can easily
browse through a wide range of salon services, compare
prices, read reviews, and book appointments at their
preferred time and location. This shift towards online
booking and service discovery has resulted in a change in
customer behavior, as they now have more choices and
greater control over their salon experience.

Secondly, the presence of UrbanClap in the market has

intensified competition within the salon industry.
Traditional offline salons are now faced with the
challenge of adapting to the changing market dynamics
and meeting the evolving customer expectations. To
remain competitive, many offline salons have started
adopting technology-driven strategies, such as launching
their own online platforms, enhancing customer
engagement through social media, and introducing
loyalty programs.

Moreover, UrbanClap's entry into the salon industry has

forced offline salons to reassess their pricing strategies.
The transparency and price comparison options offered
by online platforms have made customers more price-
conscious. As a result, offline salons have had to
reevaluate their pricing models and ensure they provide
competitive rates while maintaining service quality.
On the positive side, the emergence of UrbanClap has
also presented opportunities for offline salons to expand
their customer reach. By partnering with online
platforms or adopting a multi-channel approach,
traditional salons can tap into a broader customer base
and attract new clients who prefer the convenience of
online booking but still value the personalized experience
of visiting a physical salon.

The impact of UrbanClap, now Urban Company, on the

offline salon industry has been substantial. It has
transformed the way customers access salon services,
increased competition within the industry, and prompted
traditional salons to adapt their strategies. While there
are challenges, offline salons also have opportunities to
leverage the digital landscape to their advantage and
provide a seamless and customer-centric experience that
complements the convenience offered by online
platforms.

A marketing strategy is a process which allow a company

to pay attention to its constrained assets at the best
opportunities to increase sales and reap a sustainable
competitive benefit. Marketing approach determines the
selection of the goals, marketplace segment, positioning,
advertising mix, and allocation of resources. It is most
effective when it's far a fundamental factor of firm
strategy, defining how the company will efficaciously
have interaction with customers, prospects, and
competitors within the marketplace area.
LOOKS - Looks Salon is one of the most effective
manufacturers in the hair & beauty care sector in
Northern & Central India, that has given hairstyling a
brand-new horizon. Emerging as the largest single salon
chain in the country. Looks salon entered the retail
industry in January 1989, and since then it is constantly
growing and expanding their business. Now having the
stores in Kanpur too.
URBAN CLAP - UrbanClap is a leading online
marketplace for neighborhood offerings which include
repair & maintenance, domestic cleansing, homecare &
layout, pest manipulate, packers & movers, business
offerings, occasion control, weddings & birthday
celebration management, fitness & well-being, salon, and
so on. UrbanClap changed into founded in 2014 and it is
founded in Gurugram.
UrbanClap, now known as Urban Company, is a popular
online marketplace that connects customers with various
service providers, including salons and beauty
professionals. With the convenience of booking services
through a mobile app or website, UrbanClap has
transformed the way people access salon services. As a
result, it has had a significant impact on offline salons,
both positive and negative.

The introduction of UrbanClap salons has brought about

several positive changes in the offline salon industry.
Firstly, it has increased the visibility and accessibility of
salon services to a wider audience. Through the app,
customers can easily search for salons, read reviews, and
book appointments, saving them time and effort. This
convenience has attracted new customers who might
have otherwise been hesitant to visit a salon.

UrbanClap has also enhanced the customer experience

by promoting transparency and standardization. Users
can view detailed information about salon services,
pricing, and the qualifications of the professionals. This
transparency has helped build trust and credibility
among customers, encouraging them to try new salons.
Additionally, UrbanClap has set certain quality standards
for salons and professionals on its platform, ensuring
that customers receive consistent and satisfactory
services.

However, the rise of UrbanClap salons has also posed

some challenges to offline salons. Increased competition
is one such challenge, as customers now have a wide
range of options to choose from. Offline salons need to
adapt and improve their services to remain competitive
and retain their customer base. They may also need to
invest in technology and online platforms to streamline
their operations and offer online booking options.

Furthermore, the pricing model of UrbanClap salons,

which often includes discounted rates and promotional
offers, can put pressure on offline salons to adjust their
pricing strategies. They may need to evaluate their
pricing structure and offer competitive rates to attract
customers who may be inclined to choose UrbanClap for
its affordability.
In summary, the introduction of UrbanClap salons has
brought both benefits and challenges to the offline salon
industry. While it has expanded the customer base and
improved the overall customer experience, it has also
increased competition and necessitated adaptations by
offline salons. The industry must continuously innovate
and provide quality services to thrive in the changing
landscape shaped by online platforms like UrbanClap.

Title: The Impact of UrbanClap Salon on Offline Salons:

An Introduction

Introduction:
The advent of technology and the rise of on-demand
service platforms have significantly transformed various
industries, and the beauty and wellness sector is no
exception. UrbanClap, a prominent online marketplace
for home services, including salon services, has emerged
as a disruptive force in the beauty industry,
revolutionizing the way people access and experience
salon services.
This article aims to explore the impact of UrbanClap
Salon, now known as Urban Company, on traditional
offline salons. UrbanClap provides a platform that
connects users with professional service providers who
can deliver salon services at the customer's doorstep.
This convenience, combined with a wide range of service
options, competitive pricing, and transparent customer
reviews, has garnered a significant user base and
reshaped the beauty and wellness landscape.

 Changing Consumer Behavior:

UrbanClap Salon has played a pivotal role in shifting
consumer behavior patterns regarding salon services.
Traditionally, individuals would visit brick-and-mortar
salons for their grooming needs. However, UrbanClap's
user-friendly app and website have made it effortless for
customers to schedule appointments and receive salon
services in the comfort of their own homes. This
convenience factor has prompted a significant segment
of consumers to embrace the online salon experience,
thus impacting offline salons.
  Enhanced Service Accessibility:
One of the key advantages of UrbanClap Salon is its
ability to connect users with a diverse network of
professional service providers. This has significantly
expanded the accessibility of salon services, especially for
individuals residing in areas with limited offline salon
options. By leveraging technology, UrbanClap has
bridged the gap between customers and skilled beauty
professionals, enabling individuals in remote locations to
access high-quality salon services that were previously
out of reach.

 Intensified Competition:
The emergence of UrbanClap Salon has intensified the
competition within the beauty and wellness industry.
Traditional offline salons now face a more significant
challenge in attracting and retaining customers.
UrbanClap's digital platform offers users a transparent
and streamlined experience, coupled with competitive
pricing and flexible scheduling options. Offline salons
must adapt and innovate to stay relevant in a market
where convenience and customer-centric experiences
are valued.
  Evolution of Offline Salons:
The impact of UrbanClap Salon has pushed offline salons
to adapt and evolve their business models. Many salons
have recognized the need to integrate technology into
their operations to enhance customer experience and
compete with the convenience offered by online
platforms. Some offline salons have begun offering online
booking systems, loyalty programs, and digital marketing
strategies to retain their customer base. This evolution
highlights the transformative influence of UrbanClap
Salon on the traditional salon industry.
The rise of UrbanClap Salon has undeniably disrupted the
beauty and wellness industry, challenging the dominance
of traditional offline salons. The convenience,
accessibility, and competitive advantages offered by
UrbanClap have compelled consumers to reconsider their
salon preferences. As offline salons strive to keep pace
with changing consumer demands, the industry as a
whole undergoes a significant transformation.
Understanding the impact of UrbanClap Salon on offline
salons is essential for businesses in the beauty sector to
adapt and thrive in this evolving landscape.
The emergence of platforms like UrbanClap has had a
significant impact on various industries, including the
salon industry. UrbanClap is an online marketplace that
connects service providers, including salon professionals,
with customers seeking their services. This platform
allows users to book salon services conveniently from
their homes using their smartphones or computers. The
convenience and accessibility offered by UrbanClap have
undoubtedly affected offline salons in several ways.

One of the primary impacts of UrbanClap on offline

salons is increased competition. Traditional brick-and-
mortar salons now have to compete with the
convenience and ease of online booking provided by
UrbanClap. Customers who were once loyal to their local
salons may be tempted to try out the platform due to its
convenience and the vast range of professionals
available. This increased competition has forced offline
salons to adapt their strategies and find ways to
differentiate themselves in order to retain their customer
base.
Furthermore, UrbanClap has also brought transparency
and standardization to the salon industry. The platform
provides detailed information about the salon
professionals, their qualifications, and customer reviews,
allowing users to make more informed decisions when
choosing a service provider. This transparency has
pushed offline salons to improve their service quality,
maintain cleanliness, and enhance the overall customer
experience to remain competitive.

Another significant impact is the changing customer

behavior. With UrbanClap, customers have the flexibility
to schedule appointments at their convenience,
eliminating the need to wait in queues or adhere to fixed
salon hours. This shift in customer behavior has led
offline salons to reevaluate their scheduling systems and
introduce more flexible booking options to meet the
evolving demands of their customers.

Moreover, UrbanClap has also influenced pricing

dynamics in the salon industry. The platform often offers
competitive prices and discounts, which can attract cost-
conscious customers. To compete, offline salons may
need to review their pricing strategies and consider
offering special promotions or loyalty programs to retain
their existing customers and attract new ones.

Despite these challenges, offline salons still hold certain

advantages over their online counterparts. They provide
a physical space where customers can experience
personalized services, engage in face-to-face
interactions, and receive hands-on attention from salon
professionals. Additionally, offline salons often build a
sense of community and trust with their regular
customers, which can be challenging to replicate in an
online marketplace.

The impact of UrbanClap on offline salons has been

substantial. It has increased competition, prompted
improvements in service quality, forced adaptations in
scheduling and pricing strategies, and influenced
customer behavior. Offline salons must find ways to
leverage their unique strengths and adapt to the
changing landscape of the industry in order to thrive in
this new era of digital convenience.
Potential impacts based on the typical effects observed
when online platforms enter the market.

 Increased competition: The presence of UrbanClap

salon and its online booking platform introduces
heightened competition for Look Salon. Customers
now have more choices and may be inclined to
explore different options available on UrbanClap.
This can lead to a potential loss of customers for
Look Salon if they fail to differentiate themselves or
adapt to changing customer preferences.

 Customer preference for convenience: UrbanClap

offers the convenience of online booking and the
option for home services. This can impact Look
Salon's footfall as customers who prioritize
convenience and time-saving may opt for the ease of
UrbanClap's services. Look Salon might need to
consider offering similar convenience features, such
as online booking or home services, to retain and
attract customers who value these factors.
Reputation management: UrbanClap places a strong
emphasis on customer feedback and reviews. The
transparency of customer ratings and reviews on
UrbanClap can influence potential customers' decision-
making process. Look Salon needs to actively manage its
reputation by ensuring high-quality services, encouraging
customer feedback, and responding promptly to any
negative feedback or complaints. Positive reviews and a
good reputation can help Look Salon stand out in the
face of online competition.

 Technological adaptation: UrbanClap leverages

technology to provide a seamless booking
experience and efficient service delivery. Look Salon
may need to invest in similar technological solutions
to enhance their operational efficiency, streamline
customer interactions, and stay competitive. This
may involve implementing an online booking system,
leveraging social media for marketing and
engagement, or exploring other digital innovations.

 Differentiation and specialized services: To counter

the competition from UrbanClap, Look Salon can
 focus on differentiating itself by offering specialized
services or unique experiences. By identifying and
catering to specific customer needs, Look Salon can
create a niche for itself and attract customers who
value personalized attention, expertise, or exclusive
treatments that may not be readily available on
online platforms.

It's important to note that the actual impact on Look

Salon may vary depending on various factors such as its
location, target market, business strategies, and ability to
adapt to changing trends. Market dynamics and
individual salon performance will ultimately determine
the specific implications of UrbanClap's presence on Look
Salon.

Look Salon, being an offline salon, has likely experienced

both positive and negative impacts due to the presence
of UrbanClap salons. Here are some potential effects that
UrbanClap may have had on Look Salon:
1. Increased Competition: The presence of UrbanClap
salons has likely intensified competition for Look
Salon. With UrbanClap offering a wide range of
services and professionals, customers now have
more options to choose from. Look Salon may have
had to step up its game by improving service quality,
offering unique services, or providing competitive
pricing to retain its customer base.

2. Shift in Customer Preferences: UrbanClap's online

platform has made salon services more accessible
and convenient for customers. The option of booking
appointments anytime and receiving services at
home has attracted a segment of customers who
prefer convenience over visiting physical salons.
Look Salon may have experienced a decline in
footfall as customers opt for the convenience of
UrbanClap's home services.

3. Technological Adaptation: UrbanClap's success can

be attributed to its effective utilization of
technology. Look Salon may have had to invest in
technology and online presence to compete with
 UrbanClap. This could involve developing a user-
friendly website, implementing online booking
systems, or utilizing social media platforms to
promote its services.

4. Customer Expectations: UrbanClap's emphasis on

transparency and customer feedback has set new
expectations among salon-goers. Customers now
expect personalized experiences, prompt
communication, and high-quality services. Look
Salon may have had to adapt to these changing
expectations by providing better customer service,
incorporating customer feedback mechanisms, and
enhancing the overall salon experience.

5. Collaboration Opportunities: While UrbanClap poses

competition, Look Salon may also explore potential
collaboration opportunities. Look Salon could
consider partnering with UrbanClap or other similar
online platforms to reach a wider audience and tap
into the growing market of online salon services.
Collaborations could also involve offering exclusive
 services or deals to UrbanClap customers, attracting
them to visit Look Salon's physical locations.

In summary, UrbanClap's presence has likely impacted

Look Salon by intensifying competition, changing
customer preferences, and raising the bar for service
quality and technological adaptation. However, Look
Salon can also explore collaboration opportunities and
adapt to meet the evolving needs of customers in order
to maintain its position in the market.
 LITERATURE REVIEW

Indian retail region has turn out to be one of the most

effective and speedy developing markets within the
world. This growth influences the mind-set of the Indian
customers and marketing method of the corporations.
These capabilities had been mentioned on this segment.
Indian Council for Research in International Economic
Relations (ICRIER) developed studies file titled Impact of
organized retail at the unorganized sector states that
retail trade on my own accounts for forty 1.83% activity
possibilities with 14.95 million hired in the area.
Establishments concerned in retail change claimed the
highest percent each inside the rural (39.28 percentage)
and concrete (45 percentage) regions. It has been the
maximum popular interest among very own account
institutions with a share of 48.45 percentage. In rural
regions, 46.52 percentage own account institutions have
been set up for retail alternate at the same time as the
percentage became 51.45 in urban regions. Retail
alternate along with manufacturing and social and
personal service activities have emerged as the three
main non-agricultural sports giving the most number of
jobs, with a share of more than 72 percent of the whole
establishments.
Manufacturing establishments accompanied retail trade
with eight.32 million people employed. Social and
personal provider activities employed 7.35 percentage
during the evaluation period Michael Levy and Barton
Weitz in the book Retailing Management have tried to
realize how retailing has end up a critical monetary
hobby. The e book titled Retailing Management is clearly
an extraordinary shape of commentary on Retailing
Operations mainly in the modern and the Western
World. The book discusses distinctive sides of retailing
strategies as they're useful for developing the retail
markets in particular in a developing economy. In this
book the authors have tried to find out the reasons of
boom of contemporary retailing, one-of-a-kind retail
format, and multichannel retailing as a method of
working in an aggressive market. From the authors factor
of view there is a notable trade within the purchaser
behaviour which is influencing the sample of retailing
and their techniques. The customers have modified now
not simplest in terms of notion, alternatives and
thoughts and identities however also their modes of
buying have appreciably various. These modifications
within the formats of retailing cannot persuade the
purchasers as to why they should purchase the unique
product from a selected retail outlet. The trade inside the
codecs of branding i.e. From production brand to retail
branding or personal labeling has also proved to be of a
constrained impact. Therefore, new strategies of
advertising particularly attracting and keeping purchaser,
adjustments in the POP display system are being
delivered. The shopping for device have modified, so
does the shopping for techniques and promotional
strategies additionally have changed.
The outlets have attempted to introduce new pricing
approach and the retail communication has emerged as
an extra vital factor of retail management in the cutting-
edge global.Barry Burman and Joel Evans have supplied
an exceptional kind of approach to the prevailing system
of retailing. The e book Retail Management: A Strategic
Approach is essentially associated with knowledge the
marketing phenomenon of retailing, the changes
introduced in due to competition among stores in terms
of marketing, distribution, in addition to promotional
practices. The author has focused on information and
analyzing the distinctive market from one-of-a-kind
dimensions. The concept of SWOT analysis, state of
affairs evaluation and tactical analysis has been adopted
by the authors to apprehend new traits in retail
advertising and marketing, its implications on
competition in addition to economics of retailing,
changes inside the pricing policy and promotional
strategies which can be followed via exceptional
organized huge scale shops. The authors have attempted
to understand retail institutions in terms of ownership, in
terms of demand pattern, in terms of strategic blend, in
terms of emerging forms.
The authors have observed that the non-traditional
retailing particularly Web Stores, or Electronic Retail
Channels are getting extra profitable and famous due to
changing tastes and sorts of shoppers, due to liking of
the brand new and rising trend of Electronic medium.
Internet has influenced no longer best in terms of
technology however Internet has come to be a social
medium of communication, which is chargeable for
improvement of E-Retailing which has notably
encouraged the techniques of retail management. This
has changed the belief, aggressive strategies, distribution
systems and promotional techniques that are adopted
with the aid of the outlets.Rugman and D Cruz developed
a movement of studies that doubtlessly links
international business to globalization theories, pointing
to the essentially, nearby ‟ in place of, worldwide‖ stage
of hobby in the early twenty first century. This
theoretical path again has problems while carried out to
retailing because of the one-of-a-kind nature of the
global agency of investment in retailing and the
significance of the nearby market, and adoptions to it, for
retailers. The globalization studies begin from a financial
angle, as in Spulbers (2007) observe of Dairy Farm and so
do now not deal with the troubles of social change that
have come to be specific in the recent activity of
international retailers.
Dale Gillian and Banfield Graham have brought the ideas
of distribution and retailing in tricky manner. Distribution
refers back to the manner of motion of goods from the
authentic producer to the final purchaser. The line of
change is referred to as ―chain of distribution. In this
very last chain, retail is the stop factor. Retailing consists
of all of the sports concerned in selling goods and
offerings to the final clients for private, non-personal use.
Retailers perform several functions such as bulk
breaking, assorting, storing, advisory services amongst
others as a part of customer support. Manufacturers and
wholesalers expect shops to be a part of mounted
channel through which consumer feedback can waft back
to them. The authors gift the fact that store is the
primary contact point that the purchaser has with the
product and consequently this truth offers him brilliant
electricity Nair Suja in her e-book Retail Management’
has attempted to explain the growth of retailing in Indian
context in particular within the context of latest
economic coverage, worldwide economic development,
adjustments inside the advertising and financial gadget
as well as changing pattern and category of financial
interest.
 RESEARCH METHODOLOGY

Survey Method of research was adopted. The required

data was collected from the primary and secondary
sources. A structured questionnaire was used to collect
the data from consumers. The secondary sources of data
like, internet, company’s published data, magazines,
journals were referred. The Research design used in this
study was descriptive research design. It includes surveys
and fact-finding enquiries of different kinds
Explanation of the method - A Research Survey will be
performed among 50 customers of Urban Clap and Looks
each. The sample covered the different clients who have
taken the services from Urban Clap and Looks. The
technique of convenient sampling will be used in the
analysis of the data. I personally contacted 50
respondents to get the questionnaires filled. All possible
efforts were made to gather information in some rational
way to remove biasness
The advent of technology and the rise of on-demand
service platforms have transformed various industries,
including the beauty and salon industry. UrbanClap is one
such platform that offers a convenient and accessible
way for customers to book salon services from their
mobile devices. This research aims to investigate the
impact of UrbanClap salon services on traditional offline
look salons.

Research Questions:

1. How has the introduction of UrbanClap salon

services affected the customer base of offline look
salons?
2. What are the key factors influencing customers'
decision to choose UrbanClap salon services over
offline look salons?
3. How has the availability of online reviews and ratings
on UrbanClap impacted customers' perceptions and
choices regarding salon services?
4. What are the changes in customer preferences for
salon services before and after the emergence of
UrbanClap?
5. How have offline look salons adapted their business
models or practices in response to the competition
from UrbanClap?
OBJECTIVES
1. To compare the marketing strategies of both the
brands looks and Urban Clap with each other.
2. To evaluate the Performance of Looks and Urban
Clap
3. To find out the Impact of Urban clap entry on Looks
marketing strategy and performance
4. To evaluate which company offers better services,
better offers and by which company service
most customers are satisfied.
6. To know the trends in Market.
7. To analyze the customer migration patterns from
offline look salons to UrbanClap salon services.
8. To identify the factors influencing customers'
preferences and decisions when choosing between
offline look salons and UrbanClap.
9. To examine the role of online reviews and ratings in
shaping customers' perceptions and choices
regarding salon services.
10. To compare and contrast the changing customer
preferences for salon services before and after the
emergence of UrbanClap.
 SAMPLING
Sampling is a crucial aspect of research design. In the
case of studying the impact of UrbanClap salon on offline
look salons, the following sampling considerations can be
taken into account:

1. Target Population:
The target population consists of customers who have
utilized salon services from both UrbanClap and offline
look salons. This includes individuals who have
experienced services from both types of salons.

2. Sampling Technique:
To ensure the representativeness of the sample, a
combination of probability and non-probability
sampling techniques can be employed.
a. Probability Sampling:
Stratified Random Sampling: Stratifying the target
population based on relevant demographic factors (e.g.,
age, gender, location) and randomly selecting
participants from each stratum can help ensure a diverse
sample that represents different customer segments.
b. Non-Probability Sampling:
 Convenience Sampling: This technique can be used
to select participants based on their accessibility
and availability. For instance, customers visiting
specific offline look salons can be approached for
participation.
 Snowball Sampling: This method involves
identifying initial participants and then asking
them to refer other eligible participants who have
used services from both UrbanClap and offline
look salons. This can help reach individuals who
might not be easily accessible through other
sampling methods.

3. Sample Size:
The appropriate sample size will depend on various
factors, including the research objectives, available
resources, and the desired level of precision. A larger
sample size generally enhances the generalizability of
the findings. Power analysis or sample size calculation
methods can be used to estimate the required sample
size based on the research design, expected effect size,
and statistical power.

4. Inclusion Criteria:
Clearly defined inclusion criteria can help ensure that
the selected participants meet the requirements of the
study. These criteria may include factors such as:
 Age: Specify the age range of the participants (e.g.,
18-65 years).
 Usage of Salons: Participants should have utilized
services from both UrbanClap and offline look
salons to compare their experiences and
perceptions accurately.

RESEARCH HYPOTHESIS

Null Hypothesis (H₀): There is no significant impact of

UrbanClap salon on offline look salons.

Alternative Hypothesis (H₁): UrbanClap salon has a

significant impact on offline look salons.
The research hypothesis aims to investigate whether
the emergence of UrbanClap salon services has a
significant impact on traditional offline look salons.
The null hypothesis assumes that there is no effect
or influence of UrbanClap on offline look salons,
while the alternative hypothesis suggests that there
is a significant impact resulting from the presence of
UrbanClap.

Possible supporting arguments for the alternative

hypothesis (H₁) include:
 Customer Migration: UrbanClap salon services
attract a significant number of customers who
were previously regular patrons of offline look
salons, resulting in a decline in the customer
base of offline salons.

 Changes in Customer Preferences: The

availability of on-demand salon services through
UrbanClap has led to changes in customer
preferences, with more customers opting for
the convenience and flexibility offered by online
platforms.
 Competition and Pricing Pressure: The presence
of UrbanClap introduces competition in the
salon industry, leading to pricing pressure on
offline look salons to remain competitive,
potentially affecting their profitability.

 Technological Advancements: UrbanClap utilizes

technological innovations and digital platforms
to provide a seamless salon booking experience,
attracting tech-savvy customers and leaving
offline look salons at a disadvantage.

 Shift in Marketing Strategies: Offline look salons

may need to adapt their marketing strategies to
compete with the online presence and digital
marketing efforts of UrbanClap, affecting their
promotional activities and customer outreach.
 DATA COLLECTION

When collecting data on the impact of UrbanClap salon

on offline look salon, a combination of quantitative and
qualitative data collection methods can be employed to
gain comprehensive insights. Here are some data
collection methods that can be utilized:

1. Surveys:
Surveys can be conducted to gather quantitative data
from customers who have used salon services from both
UrbanClap and offline look salons. The survey can include
questions such as:
 Frequency of salon visits before and after the
emergence of UrbanClap
 Factors influencing the choice between UrbanClap
and offline look salons
 Satisfaction levels with UrbanClap and offline salon
services
 Changes in preferences for salon services
 Perceived impact of UrbanClap on offline look salons
 Demographic information for segmentation analysis
 2. Interviews:
Conducting in-depth interviews with salon
owners/managers and customers can provide valuable
qualitative insights. The interviews can explore topics
such as:
 Challenges faced by offline look salons due to the
emergence of UrbanClap
 Strategies employed by offline salons to compete
with UrbanClap
 Perceptions of customers regarding the advantages
and disadvantages of UrbanClap and offline salons
 Changes in customer behavior and preferences
 Adapting business models to remain competitive

3. Focus Groups:
Organizing focus groups consisting of both UrbanClap
and offline salon customers can facilitate group
discussions and generate qualitative data on the impact
of UrbanClap. The focus groups can cover topics like:
 Comparisons of experiences with UrbanClap and
offline salons
 Factors influencing decisions to choose one over the
other
  Perceptions of service quality and pricing
 Suggestions for offline salons to remain competitive

4. Online Reviews and Ratings:

Analyzing online reviews and ratings of UrbanClap and
offline look salons can provide additional insights.
Platforms such as UrbanClap, Google Reviews, Yelp, or
social media can be monitored to gather customer
feedback, comments, and ratings related to their
experiences with both types of salons.

5. Secondary Data:
Utilizing existing industry reports, market research, and
relevant publications can supplement primary data.
These sources can provide insights into overall market
trends, market share comparisons, and any available
data on customer preferences and behavior.

LIMITATIONS
1. The sample size taken is only 50 and as such is very
small as compared to the universe, this is due to the
constraints of time and effort, and as such may not be
enough to generalize to the entire population, however it
is presumed that the sample represents the universe.
2. Respondents might have responded with the actual
feelings of facts while giving responses to the
questionnaire.
3. Time being a limiting factor was not sufficient to
gather opinions from majority of the respondent
DATA ANALYSIS AND FININGS