REPORT FILE

TOPIC :
 A  STUDY  ON  IMPACT  OF URBANCLAP  SALON 
ON  OFFLINE SALON

SUBMITTED BY :                                                      SUBMITTED TO:

GARIMA PANDEY                                                     Mrs. ARVEEN KAUR
 SERVICE   INDUSTRY
• The beauty service industry is a thriving sector that caters to the needs of
individuals seeking various beauty treatments, personal grooming, and wellness
services. It encompasses a wide range of businesses, including beauty salons, spas,
skincare clinics, makeup studios, and more. These establishments strive to enhance
the physical appearance, confidence, and overall well-being of their clients
• Services Offered:
1. Haircare
 Skincare
2. Nail Care
3. Makeup Artistry
4. Body Treatments
5. Waxing and Hair Removal
 URBANCLAP   SALON
• UrbanClap, rebranded as Urban Company, is a leading online marketplace
and platform that provides easy access to salon and beauty services. Our
mission is to make quality services accessible and affordable for customers
while empowering skilled professionals.
• With the Urban Company app or website, customers can effortlessly browse
through a wide range of salon and beauty services and book appointments
with verified and experienced beauty professionals.
• SWOT Analysis:
1. Strengths: Convenient 
2. Weaknesses: Dependence
3.  Opportunities: Expansion 
4. Threats: Competition
 OFFLINE  SALONS
1. LOOKS  SALON
Looks Salon is a trusted and well-established beauty salon chain that has been
operating since 1989. With decades of experience in the industry, Looks Salon
has gained a strong reputation for its professional services, talented staff, and
dedication to customer satisfaction.Looks Salon offers a wide range of services
to cater to the diverse needs and preferences of its clients. 

2.    LAKME  SALON

Lakmé Salon is a renowned beauty salon chain that has been providing
exceptional beauty services since 1983. With its strong association with the
Lakmé brand, known for its expertise in cosmetics and beauty, Lakmé Salon
offers a comprehensive range of services to cater to the beauty needs of its
clients.
3.   GEETANJALI  SALON:
Geetanjali Salon is a leading beauty salon chain that has been serving customers
since 1989. With decades of experience and a strong presence in the industry,
Geetanjali Salon has earned a reputation for its skilled professionals, exceptional
services, and commitment to customer satisfaction. Geetanjali Salon offers a
wide range of services designed to cater to various beauty and grooming needs. 

4.   JAWED HABIB SALON:

Jawed Habib Salon is a leading beauty salon chain that has been providing
exceptional hairstyling and beauty services since its establishment in 2000. The
salon chain is known for its innovative approach, creative techniques, and
commitment to customer satisfaction. Jawed Habib Salon specializes in
hairstyling and offers a wide range of services related to hair care and grooming
 LITERATURE  REVIEW
AUTHORS FINDINGS
1. Sharma, R., Gupta, S., The findings of the study indicate that Urban Clap has
& Singh, A. significantly disrupted the traditional salon industry

2. Patel, S., Mehta, R., & It tells that Urban Clap has disrupted the traditional
Desai, K salon industry by offering convenient online booking
3. Khan, F., Ahmed, S., & The finding tells that Urban Clap's online platform has
Hussain, R. attracted customers due to its convenience

4. Gupta, P., Agarwal, A., The findings can serve as a basis for further research 
& Verma, R. for both online platforms and traditional salons
RESEARCH  OBJECTIVES :
 
1. To compare the market strategies of both the salons.
2.  To evaluate the performance of both offline and UrbanClap salon

RESEARCH  DESIGN :

• Descriptive  Research
SAMPLING  TECHNIQUE – Convenience Sampling Technique

SAMPLE  SIZE – 100

POPULATION – The population consists of people who have utilized

the services of both Offline and UrbanClap salon.

SAMPLE  AREA - Kanpur
 FINDINGS
• 26% of the respondents are male and 74% are females.
• 36% of the respondents are of the age group of 36-45 years, 30% are 26-35
years’ age group, 22% are 46 years and above and 12% of the respondents are
of the age group of 18-25 years.
• 60% of the respondents prefer to avail services form looks and 40% of the
respondents prefer to avail services from Urban Clap as looks has established
its name from many years and is a know brand since long time. Brand Image
plays a role here.
• 56% of the respondents say Urban Clap gives better offers and 44% of the
respondents say Looks gives better offers. Urban Clap is offering various one-
time packages which includes various service bookings at one time, which
looks is lagging behind. They have various readymade packages like Saturday
special, Sunday bonanza for giving more discounts on weekends.
• 66% of the respondents are inspired by the advertisement of Urban Clap and
34% of the respondents are inspired by advertisement of Looks. Urban clap
is engaging people by putting their advertisements on Tv and radio to attract
more customers while Looks is still behind in terms of advertising. They are
more towards Word of Mouth Strategy.
• Looks as compared to Urban clap has still strong roots in the chemical
industry. Customers still walk to looks for chemical treatments like
smoothening, Keratin, Hair Colors, Extensions Etc.
• Urban Clap has more and better services for Women’s as compared on
Men’s, while looks is indifferent for both the genders.
• Urban Clap is Lagging behind in terms of offerings various advanced beauty
services as compared to looks.
• Bridal Makeup segment remains the scope of improvement for Urban Clap
 CONCLUSION
• UrbanClap Salon has had a significant impact on offline look salons.
While it has introduced increased competition and challenges for
traditional salons, it has also pushed them to adapt and improve their
services.
•  The convenience and technological advancements offered by UrbanClap
Salon have forced offline salons to enhance their customer experience and
embrace online platforms. 
• The extent of the impact may vary depending on the specific market,
customer preferences, and the ability of offline salons to adapt to changing
trends and customer demands.
•  Ultimately, the impact of UrbanClap Salon on offline look salons
underscores the need for traditional salons to evolve and stay competitive
in an increasingly digital world.
 RECOMMENDATIONS
• Embrace Technology: Offline salons should consider integrating technology
• Enhance Customer Experience: Offline salons should focus on providing
exceptional customer experiences. 
• Offer Specialized Services: To compete with the expanded service offerings of
online platforms
• Collaborate with Online Platforms: Offline salons can explore partnerships or
collaborations with online platforms like UrbanClap Salon.
• Focus on Unique Selling Points: Offline salons should identify their unique
selling points and promote them effectively. 
• Engage with Customer Reviews: Offline salons should actively engage with
customer reviews and feedback, both online and offline.
 QUESTIONNAIRE
1. Have you heard of Urban Clap salon?
 a) Yes
b) No

 2. Have you ever used UrbanClap Salon? 

a) Yes
b) No

3. Are you familiar with the following offline salons?

 a) Looks Salon
 b) Lakme Salon 
 c) Geetanjali Salon
 d) Jawed Habib Salon
 e) None of the above
4. Do you think Urban Clap salon has affected the business of offline salons? If yes, how?
a) Yes, due to competitive pricing.
b) Yes, due to convenience and home service options.
c) No, there has been no impact.
d) I'm not sure.

5. How you like the services of UrbanClap salon ?

a) Excellent
b) Good
c) Average
d) Poor

6. Which offline salon service you like the most?

a) Looks Salon
b) Lakme Salon
c) Geetanjali Salon
 REFERENCES

• https://www.apa.org/science/about/psa/2003/10/Anderson

• https://academichelp.net/samples/academics/research

• https://www.apa.org/pubs/journals/releases/amp.pdf

• https://www.creditdonkey.com/negative-effect-video-games.html