RABO AND SONS GLAMOROUS

Introduction

Young generation of men consider about their beauty due to changes in society.
Educational level, income, social class, occupation, relationship & feelings most
affect to men to pay more attention on their beauty. In Abuja city we have many
competitor. Like, CHISCO BROTHERS INT'L, Hair by modey and Patrastrands
Beauty Bar. The site was chosen for Nigeria’s new capital because of its central
location, easy accessibility, salubrious climate, and low population density and the
availability of land for future expansion. It was the first planned city to be built in
Nigeria. Abuja lies at 1,180 feet (360 metres) above sea level and has a cooler
climate and less humidity than is found in Lagos. The city’s Central Area contains
the city hall, national cultural institutes, and other government-related offices. It
also contains the Three Arms Zone, which is home to the presidential palace, the
National Assembly, the Supreme Court, the National Arboretum, the National
Christian Centre, the National Mosque, and Millennium Park, the largest park in
Abuja; the National Children’s Park and Zoo is nearby. Other areas provide
housing, shopping facilities, and other urban amenities. The National Stadium, a
large multisport arena, is located on the western edge of the Central Area. Abuja
has an international airport, and expressways connect the federal capital with other
cities. Power lines and underground cables conduct electricity to the city; the
Shiroro Dam, on the Niger River southwest of Abuja, is one source. Pop. (2006)
Abuja Municipal Area Council, 776,298; (2016 est.) urban agglom., 2,940,000.

The Garki District is the area in the southwest corner of the city, having the Central
District to the north and the Asokoro District to the east. There are some interesting
buildings, which include the General Post Office, Abuja International Conference
Center, Abuja Sofitel Hotel, Agura Hotel, the Federal Secretariat Complex, Garki
Shopping centre, several bank buildings and other commercial offices. At present it
is the principal business district of Abuja.

Wuse District

Wuse District is the northwestern part of the city, with the Maitama District to its
north and the Central District to its south. The Wuse Market is Abuja's principal
market. The second most important Post Office in the city is located here. This
district also houses the Sheraton Hotel and Towers, Ibru International hotel, and
the Nigerian Tourism Development Corporation.

Maitama District

Maitama District is to the north of the city, with the Wuse and Central Districts
lying to its southwest and southeast respectively. This area is home to the top
bracket sections of society and business, and has the reputation of being very
exclusive and also very expensive. Interesting buildings include the Transcorp
Hilton Hotel, National Universities Commission, Soil Conservation Complex, and
National Electoral Commission.

The environment in which the business will operates changes continuously

because there is a wide variety of factors that exist in the environment, causing it to
change its shape and character we can therefore consider it as dynamic.

SWOT Analysis
A research method which includes to consider about Strength, Weakness,
Opportunity and threats use for to know about company internal and external
factors which could be have good or bad impacts on company planning and then
organization can plan its strategy how to tackle with those factors.
Simply speaking, SWOT Analysis is a useful technique for understanding your
Strengths and Weaknesses, and for identifying both the Opportunities open to you
and the Threats you face.

In which: Strength and weakness are internal factors of the organization. And
opportunities and threats are external factors of the organization.

SWOT Analysis

1. Strenght

Internal attributes of the organization that are helpful to achieve the objective.

• Good relationship with customers.

• Flexibility for new services.

• Attractive prices.
 • Employer has more than 5 year work experience.

• Use new electronic instruments for treatments.

• Customers can easy to reach that place.

• Good customer loyalty.

• Good relationship among employers.

• They have strong goodwill within Asokoro Area.

• Excellent retail space.

• A wide range of services offered.

• Competitive prices.

• Provide additional Service.

• Well-trained employees with good hair cutting skills with a wide style
repertoire, and customer-focused business practices.

• Innovative services and new promotional strategies.

2. Weaknesses

When we say that organizations are like individuals, we mean that there are
weaknesses in organizations just like those of individuals. There are some features
of “Rabo and sons Glamorous ” which attribute to its weaknesses:

• Poor promotion campaigns.

• Minimum number of employees.

• Take more times for one customer.

• Higher current bill.

• Not going outside for dressing except bridal dressing.

• It’s difficult to get services in early morning.

• The struggle to appear continually on the edge in terms of fashion and style.

 Large costs associated with a start-up company.

3. Opportunities

• Being a new player in the industry, it can try any strategy to gain a foothold
in the market.

• There are some bridal competitions or fashion show competitions to get

more publicity to the salon.

• Increasing sales opportunities.

• The wedding exhibitions.

• Increasing older population (they like to protect their younger looking as a

result of increase demand for salons).

• Increasing employment.

• Most of beauty salons are not focusing on male market.

• A steady growing market that is traditionally unaffected by the economic

environment.

• Near to the high way.

 4. Threats
• Competition from already established chains.

• Increasing government income taxes.

• Increasing cost of cosmetics & other equipment’s.

• Increasing new taxes for beauty salons publishing banners.

• There is a technical movements & salon has to use new technology instruments
& methods.

• Some traditional & technological beauty culture methods are expired.

• Some famous beauty salons are using online website facilities for their business
activities.

How to manipulate the external factors

1. Competition from already established chains.
a. Find and then solve your customer’s pain point
b. Provide great customer service
c. Find a niche in the market via storytelling and specialization
d. Set competitive pricing
e. Change your business to stay out of your competitors.
f. Be customer centric.
2. Increasing government income taxes.
a. Contribute to a retirement account
b. Deduct half of your self-employment taxes
c. Use you side hustle to claim business deduction
d. Open health savings account
3. Increasing cost of cosmetics & other equipment’s.
a. Manufacturing the cosmetics and other equipment youself will reduce
increasing cost.
b. Be the manufacturers ambassador, try to promote their product. They
may consider selling it for you the normal price you used buy.
4. Increasing new taxes for beauty salons publishing banners.
a. Be Honest
c. Explain Your Costs
d. Give a Lower-Priced Option
e. Over-Deliver First
f. Raise Prices for Reasons Other Than Profitability.
5. There is a technical movements & salon has to use new technology
instruments & methods.
a. Train your staff to know how to use new technologies
b. Offer New Services and Products.
c. When new technology is introduce, discount for the first 10 or 20
customers.
c. Create banners, adverts for the new product.
6. Some traditional & technological beauty culture methods are expired.
a. Train your staff to learn the traditional & beauty culture method and to
advance the method.
b. Use posters to revive the traditional method.
7. Some famous beauty salons are using online website facilities for their
business activities.

a. Create your own online beauty salon.

 b. Introducing of black Friday will invite more customers. E.g like discount
of hair cut for 2 weeks.

Reference

http://razorsnscissors.com/index.php?
option=com_content&view=article&id=145&Itemid=638
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