Professional Documents
Culture Documents
Quarter 1– Module 3:
Developing A Business Plan
6. This is the financial statement that reports a
company’s assets, liabilities, and owner’s
equity within a given period.
7. This financial statement shows the flow of
cash (inflow and outflow).
8. This financial statement shows you how
profitable your business within a given period.
9. These are the materials cost needed in
production of goods like fabric and machine.
10. The term used when we deduct expense from
gross profit.
Lesson
Developing a Business
3 Plan
Entrepreneurs who decided to enter any business ventures must have
business plan on their hand to guide them throughout the process. Business plan
is written prior to setting up an enterprise.
Entrepreneurs must plan their business carefully because the success of the
business depends on it. Different business plans are prepared for different motives.
Business plans do not serve only one master. First, it serves the entrepreneur who
must set the guiding system of the business. Second, it serves the investors and
conscious financiers. Lastly, it serves the managers and staff in the organization so
that they will be knowledgeable about the process.
What’s In
Let us see if you still remember our last lesson. Write your answers in your
notebook. Write only the letter that corresponds to your answer.
I. EXECUTIVE SUMMARY
Based on the discussion from the last module; this is the last part to be
accomplished because it will summarize all the information and data gathered from
Parts II-V of the business plan.
V. FINANCIAL PLAN
I. EXECUTIVE SUMMARY
Via’s Fashionable Face Mask will offer unique, fashionable, and has good
quality face masks that will accommodate the needs of the people nowadays due to
COVID-19 in Bataan. Historical data show that there is an increasing demand for
face masks among the towns of Bataan. However, the existing 5 big competitors are
not able to meet such demand resulting to a big gap. This means that there is a big
unmet demand of the market in face masks. Our goal is to fill something to meet
the desired demand. One of our primary strategies is to offer customers variety of
options for choosing their own face masks. Fashionable face masks will be offered
in various colors and designs to give customers options. Customized face masks will
also be offered to some institutions like schools and offices. Our business will be
initially operating as a home-based enterprise and will use social media platforms
(like Facebook or Instagram) to advertise the colors and ready-made designs of the
face masks. Customers may have the options to pick up the products or have it
delivered at their convenience. Via’s Fashionable Face Mask has several unique and
competitive designs that will be used to its advantage to penetrate market.
Initial capitalization for the business is Php 27,000 good for one-month
expense. Expected revenue for 1 year is Php 290,280 while total cost for goods sold
amounted to Php 158,580, while the total cost of goods sold amounted to Php
158,580.
Notes:
*Capitalization is based on the start-up summary total qty. per month table.
*Revenue is based on the total peso in year 1 in sales projection table.
*The data for cost of goods sold can be seen at projected income statement table.
B. Logo:
C. Address: #5380 Zamora St. Brgy. Poblacion, Mariveles, Bataan
D. Vision Statement: Via’s Fashionable Face Mask will be the leading provider
of unique, fashionable, and high-quality face masks that will accommodate
the needs of the people in Bataan.
E. Mission Statement: Via’s Fashionable Face Mask is a socially responsible
enterprise providing high-quality, unique, and reasonably priced fashionable
face masks which caters health needs of the people in Bataan.
F. Key Personnel: Owner/Manager
G. Work Force and Support Personnel: Sewer, helper
H. Organizational Chart:
Duties and Responsibilities:
Employees’ Salaries:
Incentives:
Cash bonus
Via’s Fashionable Face Mask will offer the residents of Bataan, a unique, good
quality and variety of options for choosing their own face masks. There are different
colors to choose from. We can cater schools if ever they decide to have color coding
per grade level. For offices, we can provide customized face mask like printing the
name of the company or any designs they want.
Via’s Fashionable Face Mask shows its unique features. The first is the wide
variety of colors that customers can choose from. They can freely select the color
they want. The second is the printed designs of face mask. This is best for some
teenagers who are fashionable.
Below are the samples of face masks:
1. Create a pattern.
a. Draw patterns in different size (Small, Medium, Large and Extra Large).
b. Cut the pattern.
2. Transfer the pattern to the fabric, and then cut it.
3. Sew the cut cloth.
4. Trim the excess thread.
5. Pack the face mask in a clean plastic bag.
6. Add label. Print in small square paper the name and logo of the business.
Indicate also the sizes.
Neoprene mask is best used as a material for washable face mask. Neoprene
(also polychloroprene) is a family of synthetic rubbers that are produced by
polymerization of chloroprene (Wikipedia). This fabric is water resistant that can
protect us from the virus.
E. Distribution Logistics
Marketing Strategy
A competitive and encouraging campaign will aim to increase the visibility for
Via’s Fashionable Face Mask. This will focus on the customer’s desire to choose
colorful and printed washable face mask. Via’s Fashionable Face Mask will use
different channels to communicate this message.
a. Social Media – During this time of crisis, posting in social media is the
best way to communicate with other people. Via’s Fashionable Face Mask will be
active in social media like Facebook and Instagram to showcase and advertise the
product. This will be used in every transaction.
b. Online Resellers - Via’s Fashionable Face Mask will try to reach out people
in social media who are reselling products. As we have seen, it has a big potential
to widen the market. A linkage will be established so that they become aware of the
washable face mask.
C. Sales Strategy
Customers are always after their convenience. Via’s Fashionable Face Mask
sales strategy will assure that ordering and buying face mask is very easy, exiting,
and a great experience. In order to do this, the enterprise will create a website and
a Facebook page where customers can use to order and buy face mask at their
convenience. New designs will be uploaded from time to time to notify customers.
Electronic payment like bank-to-bank transfer and other remittance centers to
promote cashless transaction.
With these sales strategies, the company develops the customer’s excitement
to order and convenience to pay at their own pace.
Via’s Fashionable Face Mask has several competitive features that will be used
to its advantage to achieve market penetration.
E. Pricing Policy
Via’s Fashionable Face Mask will adopt the differing price based on the size
and the design policy. As such, below is the pricing scheme that will be adopted:
Retail Price:
Size of Face Masks Price (Peso)
Small (fits to kids 3-7 yrs. old) 35
Medium (fits to teens 8-14 yrs. old) 40
Large (15 yrs. old above) 45
Extra Large (oversized) 50
Table 2.1 (Pricing Scheme-Retail Price)
Reseller Price:
Size of Face Masks Price (Peso)
Small (fits to kids 3-7 yrs. old) 31
Medium (fits to teens 8-14 yrs. old) 34
Large (15 yrs. old above) 37
Extra Large (oversized) 40
Table 2.2 (Pricing Scheme-Reseller Price)
F. Sales Projections
The demand for washable face masks in Bataan has shown steady increase
over the last 5 years. Because of the current crisis, face masks are very in demand
for all ages. To increase market penetration, Via’s Fashionable Face Mask will offer
variety of colors and printed designs of face masks. At the same time, competition
and encouraging marketing campaign will be done to increase the visibility of Via’s
Fashionable Face Mask using different types of social media and scouting potential
online resellers to widen the market. The enterprise offers price differential based on
the size and designs with the price ranging from Php 31-40.
V. FINANCIAL PLAN
A. Start-up Summary
685pcs. - Total
Expenses Cost/pc. Year 1
Qty./Month
Neoprene Fabric 85 5,865 70,380
(10 masks per yard)
Equipment 7,500 7,500 7,500
(Sewing Machine)
Utilities 2,000 2,000 24,000
(water, electricity and
Internet)
Labor 7,350 7,350 88,200
Miscellaneous 1,285 1,285 15,420
Permit and License 3,000 3,000 3,000
Total 27,000 208,500
Table 3.1 (Start-up Summary)
Notes:
*Total quantity per month is based from the sales projection.
*Add all the salaries of the employees to get the Labor cost.
*Neoprene fabric, permit and license, utilities, and equipment costs are based on their actual
cost. Do the research.
Formula used:
*Cost/pc multiply to the total qty. per month
*Since every 1 yard of neoprene fabric can make 10 masks, total qty. per month divide 10 is
equal to 69.
=85 x 69
=5,865
For year 1:
*Total qty. per month multiply by 12 (except for permits and license; and sewing machine
because they are not consumable)
=5,865 x 12
= 70,380
Do the same process to the succeeding data.
B. Financial Projections