9

TVE-
ENTREPRENEURSHIP 3
Quarter 4 – Module 1:
DEVELOP A BUSINESS PLAN
Part 1-5
(Week 1-3)
 What I Need to Know

This module was drafted and plotted/written for you to be knowledgeable on

how to develop a Business Plan. The step-by-step procedure is very
important in creating your own business plan. The parts of the business
plan need to be known, understood, and remembered so that it is easier for
you to develop your own business plan.

The module is divided into one lesson only, namely:

● Lesson 1 – Organize and construct the first 5 main parts of business
plan

After going through this module, you are expected to:

1. organize the 5 main parts of a business plan,
2. use survey instruments to gather data,
3. analyze and interpret survey results, and
4. construct preliminary parts of a business plan based on the organized
main parts

What I Know

Multiple Choice: Choose the letter of the best answer. Write the chosen
letter on a separate sheet of paper.
Please do not forget to write the following in your answer sheet:
Name: _______________________________ Grade & Section: ____________-
________
Yr. Level & Subject (Specialization): _________ Module No:
___________________
Name of the Activity (e.g., What I know) _______________ Date: ______________

1. The marketing mix are___________________________________?

A. Product
B. Promotion
C. Place and Price
D. A, B, and C

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2. It is the process of setting goals for a particular business undertaking
done
through a step-by-step process?
A. Marketing plan
B. Production plan
C. Business planning
D. Feasibility planning
3. How the product/service be introduced in the market?
A. Marketing Plan
B. Problem Statement
C. Executive Summary
D. Overview of the Business
4.Business production and services are varied based on____________?
A. Innovation
B. Needs and wants
C. Lifestyle of the people
D. Science and technology
5.This is the center of interest in each garment?
A. Balance
B. Emphasis
C. Harmony
D. Proportion
6.It is part of a business plan which can be both within and beyond the
control of the entrepreneur?
A. mission
B. objectives
C. risk
D. vision
7.It contains the name of the business and the description of products or
services?
A. Marketing Plan
B. Problem Statement
C. Executive Summary
D. Overview of the Business
8.It is the place where we can buy different goods from one or a number of
vendors?
A. Church
B. Market
C. Pack
D. School
9.The 4 Ps of a good marketing plan are_________________________?
A. Package, Place, Plan, Price
B. Plan, Place, Product, Price
C. Place, Price, Product, Promotion
D. Price, Place, Promotion, Purchase
10. It is an outline of your business?
A. Personal Details
B. Executive Summary
C. Business Plan Proper

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 D. Overview of the Business

Entrepreneurship:
Lesson
Organizing and
Constructing the main parts
of the Business Plan

This lesson covers the whole parts of a Business Plan. Arrange from the first
part down to the last part. It consists of 10 main parts. It is simplified so
that you can directly understand and construct your own parts. Samples
are given.

What’s In

It is better for you to know the main parts of the business plan so that you
can formulate your own ideas of your business.

What’s New

Develop a Business Plan Defined

Developing a business plan is creating your own business ideas based on

the parts and what business you are into. Formulating your own concept of
products whether it is food or merchandise and whatever services you would
like to venture.

To start a business of your own it is very important to develop a Business

Plan since it will be your basis in running and managing your own business.

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It will serve as your guide for a thorough operation of the business. It gives
you a blueprint of what your business will be.
‘

Words to Study.

Table 1. Keywords in entrepreneurship

Word Definition
Target Market refers to a group of persons who use and
patronize the products/services that specifically
fit their needs/wants.
Market size is the number of buyers and sellers in a
particular market
Market Share is a portion or percentage earned by each
company, it could be a number of pieces sold or
the revenues

Market Trends new goods and services offered in the market

that are saleable

What is It

Business Plan format:

Cover Page: The Business Name and Business Logo

Sample:

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Second Page: The word Business Plan and the name of the owner.
Third Page: Table of Contents
Main Parts Page No:
Fourth Page: Start of the Main parts.
MAINPARTS
MAIN PARTS
1.Executive Summary
This is the first part of the Business Plan. In writing your executive
summary you must consider that you are selling your thoughts and ideas to
the readers so make it attractive and gain or capture the interest of the
readers. Make it 3-4 paragraphs. The contents are the following:

a. The name of the Business and business logo

b. Biography of the owner
c. The history of the business itself why you come up with the business
concepts and ideas.
d. a brief detail of the products or services to be sold and rendered to
the community.
e. Vision and Mission of the business (objectives and goals whether
short term and long-term goals.
f. location of the business
g. and the highlights and summary of each part of the business plan.

2. Overview of the Business

This part consists of the complete details of the products and services of the
business. The ingredients or materials being used, the packaging, the
texture or size, odor, the quality, benefits of the products or services, its
unique features and why it is different from other products or services.
Business Plan Proper
3.Problem Statement:
This part pertains to the description of the problem/need being addressed
to, as well as the reasons/rationale why the problem/need must be
addressed by the business and the descriptions on how the business has
solved the problem/need.
4.Statement of Vision, Mission and Values

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VISION
It is a description or statement of what the proponent sees if the
problem/need is solved.

MISSION
It is a clear description of goals and objectives that presents practical steps
to achieve the vision.

VALUES
It is a clear statement of values critical to the culture, integrity, and
activities of the business.

Sample:

VISION
I can see my business booming in the years to come because of my unique
product. My pastries will be one of the most delicious in our community.
MISSION
The mission of my business is to provide my customers with delicious and
tasty breads that will make them contentment and satisfaction.
VALUES
The goodwill of the business will be forever remembered and practiced by
our employees and throughout our management. love, passion and
sincerity as well as hard work, perseverance will prevail.

5.The Marketing Plan

A. Research and Analysis
It is a description of the target market, market size, competition, market
share and market trends.
B. Marketing Strategies
This includes the Four P’s – price, promotion, product, and place or often
called as “marketing mix”.4 Ps are the four essential factors in marketing
goods or services to the public. The Four P’s all work together to reinforce
the positioning strategy which is based upon what your target customer
wants or needs.
How do the 4 P’s Work?
Product
As one of the marketing strategies wherein we need to study and take
consideration on the Product life cycle since it really affects sales. And also,

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the behavior of the product. Product as part of the research must be based
on the needs of the community and on trends in the market to gain more
buyers or consumers.
Price
Is the cost of product or services. Marketers must base and calculate the
products or services real price and its value and consider competitor’s price
and seasonal discounts.
Promotion
As one of the marketing mixes, that captures the interest of the consumers.
Choosing the best promotions of the product or services lies the percentage
revenues earned. In choosing the best promotion it needs to be based on the
capacity resources of the business itself.
Place
Strategic place and location of the business is much advantageous to
acquire more buyers and more sales. Accessible places and areas of the
business must be considered by the marketers.
MARKETING PLAN
Form of Business Ownership: SOLE PROPRIETORSHIP
A. Products or Services:
1.Siopao
2.Ensaymada
3.Buko pie
4.Hopia
5.Pandesal
6.Monay
7.Pan de Coco
B. Target market: All the customers lower, upper, and middle income.
C. Competitors:
a. Julies
b. Mang Tinapay
c. Pan de Manila
D. Do your competitors have a large clientele, or they are busy? Yes
or no
Competitor a: YES
Competitor b: YES
Competitor c: YES
E. When are your competitors most busy? you can indicate the hours,
days, and months.
Competitor a: MORNING AND AFTERNOON-DAILY-EVERY MONTH
Competitor b: MORNING AND AFTERNOON-DAILY-EVERY MONTH
Competitor c: MORNING AND AFTERNOON-DAILY-EVERY MONTH
F. Where do your competitors’ customers live? Near or far or you can

7
indicate the address
Competitor a: Salvador Street labangon Cebu City
Competitor b: Katipunan Street Cebu City
Competitor c: Casa Mira tower labangon Cebu City

G. Comparison: Write Good, Fair or Poor

Compare JULIES MANG TINAPAY PAN DE MANILA
Market Share GOOD GOOD GOOD
Quality GOOD GOOD GOOD
Location GOOD GOOD GOOD
Size of Facility GOOD GOOD GOOD
Prices GOOD GOOD GOOD
Reputation GOOD GOOD GOOD

H. PRICING:
COSTING:
COST + MARKED UP PRICE = SELLING PRICE
Volume of production/the number pieces of production

COST is the summation of all the expenses created.

Marked up is the difference between a product's selling price and cost.
Multiply it by 100 to get the percentage, for example, if a product sells for
$125 and costs $100, the additional price increase is ($125 – $100) / $100)
x 100 = 25%.
Selling price is the final price of the product or services. The quotient of the
cost+markup/volume of production.
Name of Product or Price Competitors Price
Services
1.Siopao 25 25
2.Ensaymada 5 5
3.Buko pie 10 PER SLICES 10 PER SLICES
4.Hopia 5 5
5.Pan de Sal or 5 5
Pandesal
6.Monay 5 5
7.Pan de Coco 5 5

I.ADVERTISING: Put check mark (√ )

Telephone √
Personal Contact √

8
Paid advertising (Newspaper Ads, Radio and TV,
Posters, sighs, and Billboards, direct mail
brochures, flyers, letters, and samples
Free Publicity √
Using Contact √
Public relations
Sales Promotion

In pricing it is better to conduct survey of your competitors’ price as well

since it is part of your marketing strategies and the location, market share,
quality, and the reputation of your competitors.

Remember in filling out the details of each part of the business plan it must
be realistic. Since we are aiming for a realistic business as well.

What’s More

Please do not forget to write the following in your answer sheet:

Name: _______________________________ Grade & Section: ____________-
________
Yr. Level & Subject (Specialization): _________ Module No:
___________________
Name of the Activity (e.g., What I know) _______________ Date: ______________

Activity 1. Memory Lane!

Direction: Give the first 5 main parts of a business plan. (in order). Write
your answer in a separate sheet of paper.10 Points

PARTS OF A BUSINESS PLAN

1.

2.

3.

4.

5.

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 What I Have Learned

There are 10 main parts of a Business Plan, the first 5 parts are the
following:

1. Executive Summary
2. Overview of the Business
3. Business Plan Proper/Problem Statement
4. Statement of Vision, Mission and Values
5. Marketing Plan

What I Can Do

Please do not forget to write the following in your answer sheet:

Name: _______________________________ Grade & Section: ____________-
________
Yr. Level & Subject (Specialization): _________ Module No:
___________________
Name of the Activity (e.g., What I know) _______________ Date: ______________

Activity 2. The 5 Main Parts of my Business Plan!

Direction: Think of a simple business you want to engage in.

Make the first 5 parts of the business plan. Create the Business Plan
Format first. Write or encode it in a long size bondpaper.50 Points

MAIN PARTS PAGE NO.

Executive 4
Summary
Overview of the 5
business
Problem Statement 6
10
Statement of 7
Vision, Mission
and Values
Marketing Plan 8
MARKETING PLAN
A. Products or Services:
1.Siopao
2.Ensaymada
3.Buko pie
4.Hopia
5.Pan de Sal or Pandesal
6.Monay
7.Pan de Coco
B. Target market: All the customers lower, upper, and middle income.
C. Competitors:
a. Julies
b. Mang Tinapay
c. Pan de Manila
D. Do your competitors have a large clientele, or they are busy? Yes or
no
Competitor a: YES
Competitor b: YES
Competitor c: YES
E. When are your competitors most busy? you can indicate the hours,
days, and months.
Competitor a: MORNING AND AFTERNOON-DAILY-EVERY MONTH
Competitor b: MORNING AND AFTERNOON-DAILY-EVERY MONTH
Competitor c: MORNING AND AFTERNOON-DAILY-EVERY MONTH
F. Where do your competitors’ customers live? Near or far or you can
indicate the address
Competitor a: Salvador Street labangon Cebu City
Competitor b: Katipunan Street Cebu City
Competitor c: Casa Mira tower labangon Cebu City

G. Comparison: Write Good, Fair or Poor

Compare JULIES MANG TINAPAY PAN DE MANILA
Market Share GOOD GOOD GOOD
Quality GOOD GOOD GOOD
Location GOOD GOOD GOOD
Size of Facility GOOD GOOD GOOD
Prices GOOD GOOD GOOD
Reputation GOOD GOOD GOOD

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 PROBLEM
STATEMENT
Name of Product or Price Competitors Price
Services
1.Siopao 25 25
2.Ensaymada 5 5
3.Buko pie 10 PER SLICE 10 PER SLICE
4.Hopia 5 5
5.Pan de Sal or 5 5
Pandesal
6.Monay 5 5
7.Pan de Coco 5 5

I.ADVERTISING: Put check mark ( ∕ )

Telephone √
Personal Contact √
Paid advertising (Newspaper Ads, Radio and TV,
Posters, sighs, and Billboards, direct mail brochures,
flyers, letters, and samples
Free Publicity √
Using Contact √
Public relations
Sales Promotion

12
 Assessment

Multiple Choice: Choose the letter of the best answer. Write the chosen
letter on a separate sheet of paper.
Please do not forget to write the following in your answer sheet:
Name: _______________________________ Grade & Section: ___________________
Yr. Level & Subject (Specialization): _________ Module No: __________________
Name of the Activity (e.g., What I know) _______________ Date: ______________

1. It refers to a group of persons who use and patronize the

products/services
that specifically fits their needs/wants?
A. Mission C. Market Trends
B. Addendum D. Target Market
2. These are documents or information attached to clarify or support the
information in the original document?
A. Mission C. Market Trends
B. Addendum D. Target Market
3. It is a clear description of goals?
A. Vision C. Market Trends
B. Mission D. Target Market
4. It is a description of what the proponent sees if the problem is solved?
A. Vision C. Sustainability
B. Mission D. Target Market
5. It means support for business in environmental issues?
A. Vision C. Sustainability

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 B. Mission D. Target Market
6.The first part of the business plan is _________________________________?
A. Marketing Plan
B. Executive Summary
C. Overview of the business
D. Statement of Vision, Mission and Values
7.In your business format the second page will be
the______________________?
A. The main parts
B. Table of Contents
C. The Business Name and Business Logo
D. The word Business Plan and the name of the owner.
8.The method in calculating the individual price of the products?
A. Pricing
B. Costing
C. Addition
D. Subtraction
9.The fifth (5) part of your business plan is _____________________?
A. Marketing Plan
B. Executive Summary
C. Overview of the business
D. Statement of Vision, Mission and Values
10. In your business plan format the 3rd page will be the ________________?
A. The main parts
B. Table of Contents
C. The Business Name and Business Logo
D. The word Business Plan and the name of the owner.

References

Asuncion, Jr. Ramon G.; et.al.; Entrepreneurship: Abiba Publishing House,

INC: Copyright 1992.
Leuterio, Florida C.; Technology and Livelihood Education for Sustainable
Development: St. Augustine Publications, Inc.: Don Quijote St., Sampaloc,
Manila Philippine Copyright 2005.
Principe, June B. et.al.; Technology and Home Economics for Secondary
Schools Fourth Year: FNB Educational, Inc.: #2 Uranus St., Corner
Jupiter
Street, Congressional Subdivision, Project 6, Quezon City. 2000
Suratos, Cesar P. and J. S. Simpliciano; Technology and Livelihood
Education II: Latest Edition, St. Bernadette Publications, Inc.: Cubao,
Quezon City 2006

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Technology and Home Economics III. Business Technology, Business
Management I. Experimental Education, 1993.
http://www.isquare.com/qualities.cfm
http:www.wikieducator.org/VUSSC/Content/Entrepreneurship/Starting-
Up-a-Business/Objective

https://www.google.com/search?
q=CONDUCTING+A+MARKET+SURVEY&authuser=1&source=lnms&tbm=isc
h&sa=X&ved=2ahUKEwj1z8aK9e_uAhWMwJQKHcSOC6YQ_AUoAXoECBgQ
Aw&biw=1707&bih=781#imgrc=90icmMKCeIHQ0M

https://www.google.com/search?
q=SELECTING+BUSINESS+LOCATION&tbm=isch&ved=2ahUKEwitiNWX9e_
uAhUO6pQKHWFJCzAQ2-
cCegQIABAA&oq=SELECTING+BUSINESS+LOCATION&gs_lcp=CgNpbWcQA
zIECAAQGDIECAAQGDoECAAQQzoFCAAQsQM6AggAOggIABCxAxCDAToHC
AAQsQMQQzoGCAAQBRAeOgYIABAIEB5QseQSWNSpE2DPrRNoAHAAeASA
AZkCiAG8HpIBBjAuMzEuMZgBAKABAaoBC2d3cy13aXotaW1nsAEAwAEB&
sclient=img&ei=KoUsYK3LJI7U0wThkq2AAw&authuser=1&bih=781&biw=17
07#imgrc=-dHuhocYVKfF6M

https://www.google.com/search?
q=EVALUATING+RESOURCES&tbm=isch&ved=2ahUKEwjuvbC29u_uAhUIQ
PUHHezbC-QQ2-
cCegQIABAA&oq=EVALUATING+RESOURCES&gs_lcp=CgNpbWcQAzICCAAy
BggAEAUQHjIGCAAQCBAeMgYIABAIEB4yBggAEAgQHjIGCAAQCBAeMgQIA
BAYMgYIABAKEBgyBAgAEBgyBggAEAoQGDoFCAAQsQM6BAgAEEM6CAgA
ELEDEIMBOgcIABCxAxBDUIDEClic_wpg6YcLaABwAHgEgAHhAYgBtxeSAQ
YxLjI0LjGYAQCgAQGqAQtnd3Mtd2l6LWltZ7ABAMABAQ&sclient=img&ei=d4
YsYK6mG4iA1e8P7LevoA4&authuser=1&bih=781&biw=1707#imgrc=CegIM
NHj0hQDLM

https://www.google.com/search?
q=MAKING+PRODUCTION+PLAN&tbm=isch&chips=q:making+production+pl
an,online_chips:animation&authuser=1&hl=en&sa=X&ved=2ahUKEwjHo6S
99-
_uAhW3w4sBHb7LBOkQ4lYoBHoECAEQHg&biw=1686&bih=710#imgrc=6u
ZX0tr68guUxM&imgdii=yO-53M4Q4yZdBM

https://www.google.com/search?
q=MAKING+ORGANIZATIONAL+PLAN&tbm=isch&hl=en&chips=q:making+or
ganizational+plan,online_chips:design&authuser=1&sa=X&ved=2ahUKEwj_x
bug-

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O_uAhVdR5QKHaFaCKAQ4lYoB3oECAEQIQ&biw=1686&bih=710#imgrc=VI
0aUSEgY8cNOM

https://www.google.com/search?
q=MAKING+MANAGEMENT+PLAN+DESIGN&tbm=isch&ved=2ahUKEwj0_p7
o-O_uAhVjQPUHHfn7AkcQ2-
cCegQIABAA&oq=MAKING+MANAGEMENT+PLAN+DESIGN&gs_lcp=CgNpb
WcQAzoGCAAQCBAeUKqxCliHwAtgg8QLaABwAHgAgAF0iAHUApIBAzAuM5g
BAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=-IgsYPSiNuOA1e8P-
feLuAQ&authuser=1&bih=710&biw=1686&hl=en#imgrc=yyFJfYZVeg5_BM

https://www.google.com/search?
q=MAKING+financial+PLAN+&tbm=isch&ved=2ahUKEwjn1vrn-
e_uAhWSA94KHVw6D7gQ2-
cCegQIABAA&oq=MAKING+financial+PLAN+&gs_lcp=CgNpbWcQAzIGCAAQC
BAeUJmkAVifqwFg8r4BaABwAHgAgAH1AYgBugeSAQUwLjUuMZgBAKABAa
oBC2d3cy13aXotaW1nwAEB&sclient=img&ei=BIosYOfELJKHAbc9LzACw&a
uthuser=1&bih=710&biw=1686&hl=en#imgrc=vRiFsFYWFXB6

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