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SERVICO NACIONAL DE APRENDIZAJE

SENA CEGAFE

SEGMENTACIÓN DE MERCADOS

GESTIÓN DE MERCADOS FICHA: 2281658

APRENDIZ: Yesica Fernanda Ramos Suarez

INSTRUCTOR: Jorge Hernando Cely arenas

19-06-2021
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PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE TO A POPULATION

WITH SPECIFIC CHARACTERISTICS

Problem

I have decided to provide the service and the line of beauty products because in this city I have

not taken for granted that they provide some of these services.

Introduction

Since time immemorial the use of cosmetics has been indispensable in the history of mankind,

cosmetic products have been used on the human body to clean, beautify, increase attractiveness or

modify appearance; This began in the year 5000 BC, with the creation of cosmetics, since then man

has sought an alternative in order to find the appropriate chemical components; in order to improve

products to meet the needs of those who consume them.

http://www.acmor.org.mx/cuamweb/reportescongreso/2017/resumen/Estudio%20de%20los

%20beneficios%20de%20la%20Biocosmetica%20en%20comparacion%20con%20la%20cosmetica

%20industrial.pdf
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General objective

Create strategies that facilitate better service to our clients in order to guarantee and provide

confidence in personal care services, aesthetics, cosmetology, facial aging, deep cleanings, makeup,

hair grooming, dyeing, nail grooming.

Specific objectives

• Create strategies which allow us to meet the needs of these women.

• meet the needs of our clients, which in this case is 60% of the population are women.

• Provide confidence and security to our clients by offering good quality services and

guaranteeing our work.

• Create a space for inclusion where women can be free.

Justification

This project arises from the need to provide security, confidence and a very high level of self-

esteem to women. Over the decades being a woman has become a problem, they rape us, they kill

us, they humiliate us, they take away our value, but above all they denigrate us for being women. I

want from my project to create strategies that provide security, trust and above all inclusion for

women, that is a free space, where we can all be who we are but not how they want us to be.
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Profits

Having a cosmetic line in turn provide the service in general, you have contributions that are too

positive economically, you will receive income either for your product lines or for what you want to

do aesthetically or otherwise.

That we seek with this project to see that the population has better job opportunities, giving

income to its population.

Aspiration

We want to reach each of the women, that 60% can receive the comfort of our service, since care

has today become a routine that does not distinguish age, class or gender.

That our project is in each of the cities and to further expand our services by specializing more

and more.

Investment

In the short term I want to invest 20 million that I want to borrow from a bank, in this case it

would be world women, for the purchase of beauty products and implements such as chairs,

hairdryer, hair straightener, enamels, facial massagers and much more.

After having my salon, what I would do is gain customers to have a good income, which will be

used for bank payments and reinvestment of products.

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In the medium term: I want to have finished my credit and so my salon would be free of debt,

the money that my salon now obtains, I want to reinvest in products, physical remodeling of the

salon and others.

In the long term: what I would do would only be to reinvest in products and other things to

provide a better service and comfort, the remaining profits would be used for personal use.