Evangeline Pat S.

Guibao
University of Cebu
Ms. Carla Eds

“Where outer beauty attracts, but inner beauty captivates”

OVERVIEW
Evangelina Beauty Cosmetics offers beauty supply products to

customers interested in beauty cosmetics and facial products who

want their faces to have a natural beauty in order for them to
be confident and express their inner beauty. Which locates at in
the area of Minglanilla to Cebu City.

LEGAL BUSINESS STRUCTURE

My business will run as sole proprietorship. Where all debts and
liabilities of this business will be my responsible. I will be
the one to pay the personal income taxes on the profits made.
This will make the accounting must simpler.
Mission

My goal in this business is to meet the destination for men and

women who are looking for exceptional beauty cosmetic and facial
products that could outshine their natural beauty. These
customers prefer a certain quality of products and services, and
it is my duty to deliver on their expectations.

Chart of accountability

VISIONARY

INTEGRATOR

INTEGRATOR INTEGRATOR INTEGRATOR

Message
A message that where I can express myself to every person and be
confident to face the reality where people judge by your looks.
Confucius said that everything has beauty, but not everyone sees
it. Some of us are blind to see the inner beauty in ourselves,
that’s why most people aren’t confident enough to face reality
by their looks. And that’s why I have the skills, character,
knowledge and qualities to build and endure the customer’s
personality in order for them to be unique.

Marketing
Target market: skin care lovers, make up lovers, hair care
lovers and specially body care buyers
Demographics: men and women from 16 years old and above
Psychographics: the people who love to take care of their
healthy beauty
Size of target market:100 or more
Where can target market be found: in nearby Minglanilla area.
And also anywhere from Cebu.
Visibility strategy: increase the visibility of the product by
finding some companionship with your customers

Products
our products would be hair care, skin care, and make up. Our
products will surely satisfy the customers because the products
which contains natural and organic ingredients where customers
have a healthy face and body.
Production and delivery
Production System: We make sure that our products are secured
from preparing up to serving, prioritize their personal hygiene
and wearing their complete uniform.

Delivery System: We make sure that our employees and staffs are
well trained in delivering our products to the customers and to
ensure that customers will be satisfied with our service in
order for us to achieve or to have a loyal customer.

Goals
One-year goal: To gain profit
Revenue: 70, 000
Profit: 40, 000
Sales: 200, 000
Impact: Save my profit and keep it for future use.

Development: To use for innovation in my business

Five year goals: To open another branch in provinces or other
places here in Minglanilla to Cebu and add more products.
Revenue: 80, 000
Profit: 50, 000
Sales: 300, 000
Impact: Save my profit and keep it for future use
Development: To open another type of business.