BEWONDER HOLDING SDN BHD

1. COMPANY INTRODUCTION
2. COMPANY STRATEGY
2.1 MISSION
2.2 VISION
2.3 VALUES
2.4 GOALS AND OBJECTIVES
3. COMPANY SECTION
3.1 CHART ORGANIZATION
3.2 PROMOTION TOOLS
3.2.1 PRICE
3.2.2 DISTRIBUTION CHANNEL
3.2.3 PROMOTION
3.3 OUR CLIENTS
4. WHAT WE PROVIDES?
4.1 BEWONDER HOLDING SDN BHD OWN BRAND
5. SERVICES
5.1 EYELASHES
5.2 HAIR EXTENSION
5.3 MAKEUP SERVICES
6. ABOUT BEAUTY WONDERLAND
6.1 OBJECTIVE
6.2 BEAUTY WONDERLAND RETAIL
6.3 BEAUTY WONDERLAND ANNIVERSARY
6.4 BEAUTY WONDERLAND FAIR
6.5 BEAUTY WONDERLAND COLLABORATION & SPONSORSHIP
6.6 BEAUTY WONDERLAND ONLINE STORE
7. ABOUT KI-YOMI
7.1 OBJECTIVE
7.2 KI-YOMI RETAIL
7.3 KI-YOMI PRODUCT
8. ABOUT MUSHI MUSHI
8.1 OBJECTIVE
8.2 MUSHI MUSHI RETAIL
8.3 MUSHI MUSHI PRODUCTS
9. BEWONDER HOLDING SDN BHD HEADQUARTERS
9.1 OFFICE
9.2 RECEIVING & PACKAGING AREA
9.3 WAREHOUSE
BEWONDER HOLDING SDN BHD

COMPANY INTRODUCTION

Established in 2009, our company’s story began when we opened hair and beauty outlet known
as Beauty Wonderland. With 8 years going strong we finally renamed our company to BeWonder
in 2017. Since then, apart from our well-known brand, Beauty Wonderland, we created 2 more
brands which are Mushi Mushi and Kiyomi. To date, we have successfully opened 7 outlets in Kota
Kinabalu Sabah and 1 outlet in Kuching, Sarawak.

We began as retailer for hair and beauty product. With great experience in retailing, our company
added more varieties to our products line especially for cosmetic, fashion accessories, home goods
and gifts. Looking for new ways to spread our wings, BeWonder ventured into new growing
healthcare industry in early 2020 and continue to supply to most pharmacies for Personal
Protective Equipments (PPE) products throughout Sabah region.

Expansion continued when we decided to serve our customer online thru e-commerce stores and
website. We believe that we are capable by providing a seamless shopping experience for both
online and in-stores. At BeWonder, we wish to offer you an extensive range of services to make
your shopping experience fun, personalized and convenient.
COMPANY STRATEGY

Vision
Bewonder Holding Sdn Bhd will continue to grow its core beauty (Cosmetics, Personal Care, Hair
Care, Manicure and Predicure, Salons Equipment and Accessories, & Hair Equipment), fashion &
life style retailing business by increasing retail outlets throughout the region and continue to strive
its best to provide “Quality Products, Best Value and Professional Service” for its customers to
meet their increasing needs.

Mission
Offer quality and full beauty, fashion and lifestyle keys to our customers. Share achievement with
our team. Build long-term trust with our suppliers. Follow to the values of good company
citizenship.

Values
Service of the markets of cosmetically, fashion and life style with medium class products and
trustworthy scientific and marketing support.

Goals & Objectives

To build good reputation in the field of beauty, fashion and lifestyle. Become a key player in the
business. To serve the markets, with exclusive marketing lines, excellence in service and good
quality of products.
General Business Information
 Business Name
 Head Office Address
 Phone Number
 Website Address
 Company Status
: BEWONDER HOLDING SDN BHD
: Suite No.E9&E10, 7th Floor, CPS Tower,
Centre Point Sabah, 88000, Kota Kinabalu, Sabah
: 088-211318
: bewonder2u.com
: Active

Business Details
 Date of Creation : 4th May 2010 (SSM Registration)
 Main Areas of Activities of Business : Wholesaler & Retailer
 Main Products : Beauty products, PPE, lifestyle and home goods
 Main Services : Retailing
 Principal Customer Industries and Geographies : Retail Outlet and Online Shop

Business Capacity
Human Resources
 Business Organization : Private Limited Company
 Number of Employees : 70

Financial
 Paid-up Capital : RM1,000,000.00

Technical
 Cosmetic, Lifestyle, Accessories and Home Goods retail
 OEM (Hair and Beauty supplies)
 Medical PPE supplies
COMPANY SECTION

CHART ORGANIZATION
DIRECTORS
William Zheng
Winnie Liu

GENERAL MANAGER

William Zheng

SENIOR MANAGER

VACANT

ACC/ADMIN SALES & OPERATION PURCHASE & PRODUCT WAREHOUSE

MARKETING DEPARTMENT
DEPARTMENT DEPARTMENT DEVELOPMENT DEPARTMENT DEPARTMENT

WAREHOUSE EXECUTIVE MARKETING EXECUTIVE

PRODUCT MANAGER
HR EXECUTIVE ADMINISTRATOR SALES EXECUTIVE OPERATION EXECUTIVE Sanita Vacant
ACCOUNTANT Winnie Liu
Dylan Vacant Shirley Lucas Fabian Vacant
SALES PLANNING OFFICER MERCHANDISER
ACC CLERK
Leyan PRODUCT Shila
Jerimoi PURCHASER DIGITAL ONLINE MARKETING TRAINEE SENIOR DESIGNER
DEVELOPMENT EXECUTIVE Vicky MARKETING Natra Liliana
SENIOR CASHIER HQ SALES COORDINATOR Evon Yap Vacant
Mellyconna Vivian Asylne
WAREHOUSE SUPERVISOR MARKETING BRAND DEISGNER
RECEIVING SUPERVISOR INVENTORY Afiq REPRESENTATIVE Zayy
OUTLET CASHIERS Abraham Joel SUPERVISOR
Ziela
SENIOR
STOREKEEPER
PRODUCT LEADER
Madir
Cheryl Beauty Mushi Mushi Kiyomi
OPERATION SUPERVISOR OPERATION OPERATION SALES/CUSTOMER DELIVERY DRIVER Wonderland
(CP & KUCHING) SUPERVISOR (1B) SUPERVISOR (ITCC) ASSOCIATE Chan STOREKEEPER
Dian Niella Vacant Shafiqah Taupik Nasir
PRODUCT ASSISTANT
Icha Amerza
Aira Lan
BEAUTY WONDERLAND BEAUTY WONDERLAND Helda
BEAUTY WONDERLAND KIYOMI KUCHING Vacant - Outlet SP (ITCC)
Niella - Outlet SP (1B) Samantha
Anna - Outlet SP (CP) Nisa - Outlet SP (Kch) Vacant - Product SP (1B) Sakina - Product SP (ITCC)
Shirley Ricca - Product SP (CP) Aslinda - Product SP (Kch)
MUSHI MUSHI MUSHI MUSHI
MUSHI MUSHI Azlin - Outlet SP (1B) Haryati - Outlet SP (ITCC)
Vacant - Outlet SP (CP) Wilma - Product SP (1B) Irawati -Product SP (ITCC)
Vacant - Product SP (CP)

KIYOMI
Jian - Outlet SP (CP)
Ameera - Product SP (CP)

SALES PROMOTERS
MANAGEMENT TRAINEES
PROMOTION TOOLS

PRICE
 Our pricing strategies are designed to range within the upper middle pricing bracket
depending on the product, competition and market environment.

DISTRIBUTION CHANNEL
 Our products are designed to be marketed and sold through the medium class beauty
stores, fashion, life style and beauty salons or spas.

PROMOTION
 Promotional tools are continuously being created and developed in the form of printed
advertisements, online or offline stores display stands and posters to enhance brand
awareness and assist seasonal offers.

OUR CLIENTS

We’re proud to work with a wide variety of exceptional customers who trust in our principles: the
importance of partnership-style teamwork; the value of creativeness and trustworthiness in
marketing; and the measurability of our results.
WHAT WE PROVIDE?

HAIR CARE (W2)

W2 HAIR SERUM W2 HAIR TONIC

W2 HAIR TREATMENT W2 HAIR SPRAY

HAIR EQUIPMENT (BEAUTY WONDERLAND)

BEAUTY WONDERLAND BEAUTY WONDERLAND

HAIR IRON HAIR DRYER
 BEAUTY WONDERLAND
HAIR CURLER

SKIN CARE (V-SKIN)

V-SKIN BATH SALT V-SKIN SCRUB

PERSONAL CARE (BEWONDER)

BEWONDER SANITIZER BEWONDER SANITIZER

PERSONAL CARE (BENATURE)
130ML 300ML
SERVICES

Bewonder Holding Sdn Bhd provides hair, makeup and eyelashes professional services to support
customer need (Beauty Wonderland Retail). We bring you the premium quality of human hair
extension, makeup and eyelash extensions installed by our experienced beauty experts.
 Eyelash Extension Premium Quality
 Human Hair Extension
 Makeup Services

MAKEUP SERVICES HAIR EXTENSION

SERVICES

EYELASHES EXTENSION
SERVICES
Beauty Wonderland

Beauty Wonderland shop “First Beauty Choice” concentrated more on Salons & Spa/Facial Beauty
Machine, Furniture, Equipment & products, Cosmetics, Manicures, Mask, Eyelashes, and Hair
products. Most of our customer, varies from academy, salons, & spa/facial purchased by wholesale
or single items. Through marketing, Beauty Wonderland have 30k followers in Facebook and has
been successfully collaborated with few famous makeup artist and celebrities of Malaysia on
promoting our products.

Beauty Wonderland concept store in International Technology Commercial Centre Penampang (ITCC),
Sabah

OBJECTIVE

We provide beauty consultation to our customer especially for make-up lover, personal care,
hair care and beauty technologies to guide them according to their own personal preferences.
Apart from retailing, Beauty Wonderland also supplies and provide a wholesale to customer
or business owner to help them grow in business, even for start-up businesses. Our main
concern is to build strong relationship with our customer through products, customer service,
online store and offline store.
Beauty Wonderland (ITCC)

Beauty Wonderland (Centre Point)

Beauty Wonderland (1 Borneo)

Beauty Wonderland (Berjaya Times Square)

Beauty Wonderland Anniversary

8 YEARS ANNIVERSAY 2017 9 YEARS ANNIVERSAY 2018 10 YEARS ANNIVERSAY 2019

“CUSTOMER APPRECIATION” “MOVING FORWARD” “OF SERVICES”

Beauty Wonderland Beauty Fair

BEAUTY WONDERLAND BEAUTY WONDERLAND BEAUTY WONDERLAND

BEAUTY FAIR CENTRE POINT BEAUTY FAIR ITCC BEAUTY FAIR 1 BORNEO
Beauty Wonderland Collaboration & Sponsorship

MISS CENTRE POINT SABAH FASHION SHOW RHYTHM OF 27th ANNIVERSARY

AMBASSADOR 2018 RIMBA (ROR) NEXUS & WONDERLAND “ALICE
KARAMBUNAI RESORT APPEARANCE” CENTRE POINT

Beauty Wonderland Online Store

BEAUTY WONDERLAND BEAUTY WONDERLAND

WEBSITE LAZADA
https://www.beautywonder2 https://www.lazada.com.my/
u.com/ shop/beauty-wonderland-
sabah/
Ki-Yomi
Ki-Yomi shop concept famous with exclusive products like Jewelry, Cosmetics, Ladies Fashion Handbag,
Wallet or Pouch, and Lifestyle Products. Ki-Yomi products imported and selected only good quality from
Thailand and Korea. Ki-Yomi concept is the latest concept from Bewonder Holding Sdn Bhd, targeting high-
end user, providing exclusive products yet with affordable prices. Ki-Yomi concept store started since
2018 and to date we have opened 2 retail shops which located one in Kota Kinabalu (Sabah) and
another one in Kuching (Sarawak).
Ki-Yomi product ranging from an up-to-date and trending lifestyle, fashion, cosmetics, and accessories
products with good quality example; Odbo brand cosmetics was famous products from Thailand and
Cathycat brand from Korea, Leather Fashionable Bag, Beauty Stainless Steel accessories like bangle, earring,
bracelet, and necklace and Beauty Hair Band from Korea.

Ki-Yomi concept store in Vivacity Megamall Kuching, Sarawak

OBJECTIVE
Ki-Yomi concept store’s main objective is to introduce the good quality with affordable price products from
Thailand, Korea, & China. We would like to ensure that our customers receive the satisfaction they need
with affordable price, provide guidance and shopping tips to our customers.
Ki-Yomi (Centre Point)

Ki-Yomi (Vivacity Megamall)

Our Products (Ki-Yomi)

FASHION SUNGLASSES EARRING NECKLACE

 FASHIONABLE HANDBAG WALLET BEAUTY EYELASHES

MANICURES FRAGRANCE COSMETICS

Mushi Mushi
Mushi Mushi concept store with tagline “Fashion Collection” whilst providing the latest trending products
or lifestyle products. We have strong team dedicated in merchandizing product ranging in Mushi Mushi to
provide various of products choices such as jewellry, accessories, ladies handbag, backpack, men & women
wallet, teddy, stationaries, toys, perfume, vintage home decoration, homeware, watches, frame, pillow,
box gift and more. We focused on delivering beautiful design of vintage style to customers.
Mushi Mushi concept store in 1 Borneo Hypermall, Kota Kinabalu.

OBJECTIVE
Mushi Mushi objective is to provide Home and Lifestyle variety of products. Mushi Mushi provide unique
layout design to customer with great potential and wide opportunity to join in as business partner for
franchising, as we have registered the trademark brand of Mushi Mushi.

Mushi Mushi (Centre Point)

Mushi Mushi (International Technology & Commercial Centre)

Mushi Mushi (1 Borneo)

Our Products (Mushi Mushi)

FASHION POUCH PLUSH TOYS LAMP

 BOTTLEWARE HOME LIVING HOME DECORATION

WATCHES FASHION CLUCTH TOYS

Giant Hypermarket Consignment (2016 – 2017)

Products Category
 Beauty & Facial Mask
 Manicure & Predicures
 Cosmetics
 Hair Products

Consignment Retail (Giant Hypermarket)

 Giant Kolombong
 Giant Putatan
 Giant 1 Borneo
 Giant City Mall

Bewonder Holding Sdn Bhd Headquarters

Office

Office located at 9th floor CPS Tower Centre Point, with one meeting room, two director rooms and five
departments. (Purchase Dpt., Sales Dpt., Marketing Dpt., HR Dpt., Operation Dpt., & Product Dpt.)

Receiving & Packing Area

Receiving area can receive about 500 carton boxes from supplier with 4 warehouse staff and another 4
packager staff to help stick and unpack/packing the goods.

Warehouse

Our warehouse located 7th floor CPS tower Centre Point with 10 air conditioner and 5 ceiling fans to
maintain the product quality from weather effect.