TABLE OF CONTENT

CHAPTER TITLE PAGE

NO NO
Company profile
1.1 Introduction
1.2 History of KMML

1 1.3 Vision of KMML

1.4 Mission of KMML
1.5 Corporate objectives
1.6 Board of directors
1.7 Customers of KMML
1.8 Organisational structure
1.9 SWOT analysis
1.10 CSR activities of
KMML
1.11 Milestones of KMML
1.12 Future plans of KMML
Chapter 1
1.1 INTRODUCTION
Kerala Minerals and Metals Ltd is an integrated titanium dioxide manufacturing public sector
undertaking in Kollam, Kerala, India. Its operations comprise mining, mineral separation,
synthetic rutile and pigment-production plants. Apart from producing rutile-grade titanium
dioxide pigment for various types of industries, it also produces other products like ilmenite,
rutile, zircon, sillimanite, synthetic rutile etc. It is one of the best performing Public Sector
Units in India. The company manufactures titanium dioxide through the chloride route. The
different grades are produced by KMML under the brand name KEMOX.

It is a well-reputed company fully owned by the State Government of Kerala. The company
has indulged in the manufacturing of world class Titanium Dioxide. It has been ranked among
the top ten competitions in the world producing its own product. It is an integrated processing
facility involves mining and separation of minerals sand to manufacture various grades of
Titanium Dioxide and Titanium Sponge.
KMML is a world class producer of mineral and sand based value added products. In India
KMML is the only producer and distributer of rutile grade Ti02. The company enjoys
monopoly and faces no competition in India. But in foreign markets, the company faces
competition from a number of companies.

1.2 HISTORY
In the earliest periods of 19th century, precisely in 1909 a German scientist named Mr.
Schaumberg happened to discover traces of 11 Illmanite and monazite in the black beach sands
of Chavara coast in the Kerala state of India. Schaumberg who was then working for an English
firm got the sand exported to England. At that time there was great demand for monazite
because of its wide application in the mantle making of gas lights, continued efforts of German
led to the discovery of other minerals such as Rutile, Zircon, Sillmanite etc in large volume in
the sand of Chavara coast between Neendakara and Kayamkulam. The discovery of Monazite
was quite accidental. Even though the German laid foundation for a mineral separation plant
at Chavara its activities were curtained by World War 2.
The first full-fledged mineral separation plant in Chavara was established by a private
entrepreneur in 1932 as F.X.Pereira and sons (Travancore) Pvt. Ltd. They were involved in
mining and separation mineral sands into various constituents like Illmanite, Monazite, Rutile
Zircon, Leucoxene etc. During 1956 this concern was taken over by the state government and
was placed under the control of its industries department. The unit was converted as a limited
company with effect from 1.4.1972 in the name of “The Kerala Minerals and Metals Ltd”.
Initially the company had only one unit known as ‘Mineral Separation Plant. In 1947 the
company received intent for the production of Titanium dioxide pigment using Chloride
process. in 1976 KMML registered its 2nd unit known as Titanium dioxide Pigment plant. Its
construction started only in 1979 and total capital cost was Rs.144 crore. The plant was
commissioned in 1984. KMML become the first and only Integrated Titanium Dioxide plant
in the world.
Even though KMML was commissioned in 1984 it was not able to operate efficiently due to
technical problems. Due to these problems the company has to suffer an accumulated loss of
more than the capital investment over a period of 8 years.
In the above circumstances it was in 1991 that the entire personnel of KMML from top
management to down to the lowest workers started to think individually and collectively about
the requirement of a “Turn Around”. A strategy was planned and implemented with the
wholehearted support of the workforce during the period 1991-1993. It started to yield results
and the company attained the break even level by 1993. From 1993-1994 onwards, the
company started to make profits and wiped out the entire accumulated loss within a few years
and repaid the long term loans. Thereafter, it is the story of success and growth.

1.3 VISION OF KMML

“Be a world class producer of mineral sand based value-added products.”

1.4 MISSION OF KMML

✓ To become the nodel agency for promoting and establishing mineral based industries
in the state to ensure value addition and effective and controlled exploitation of the
mineral reserves.
✓ To develop adequate supply base for the services and utility for development of the
mineral based industries.
✓ To create more awareness about Corporate Social Responsibilities for chemical
industries in the state.
✓ To become the leader in controlling Green House Gas emissions so as to promote the
concept of Green Earth.

1.5 CORPORATE OBJECTIVES

✓ To exploit the mineral wealth abundantly available in the coastal belt.
✓ To manufacture value added product like Titanium Dioxide and Titanium Dioxide and
Titanium metal through chloride route technology.
✓ Large scale generation of employment in the state.
✓ Overall development of local area in particular and state in general.
✓ To improve shareholders value
✓ To evolve and implement eco-friendly policies, programs and project within AERBB
regulations
1.6 BOARD OF DIRECTORS

NAME DESIGNATION

Sri. Suman Billa IAS Chairman

Sri.Chandrabose J Managing Director

Sri.Harikishore S IAS Director

Sri Anoop S Director

Sri. Dr. L.V. Murali Krishna Reddy Director

Sri.Venugopala Kurup.V Director

Sr.M.Vinayakumar Director

Sri.Vijayakumar P.K,IRS(Rtd) Director

Mr.Ajayakrishnan V GM(HR/EDP)
1.7 CUSTOMERS OF KMML
The marketing network of KMML is spread world wide .KMML exports to different nations
and has earned a two star rating as an exporting house.
KMML products are supplied to industries all over the globe, including countries like USA,
Europe, Korea, UK, South Africa, Turkey, Mauritius, Dubai and Sri Lanka.
The major customers of KMML in the domestic market are as follows;
• Paul and Company
• Chemical De International
• Surya Colour Chem
• Manorama Sales Corporation
• Sree Narayana Agencies
• Mittal Enterprises
• Sri Karthikeya Enterprises
• Classic Solvents Pvt.Ltd.
• KEMCO Corporation
• Radiant Chemzymes Pvt.Ltd.
• Jagdish Chemicals
• Neeru Marketing Pvt.Ltd.
• Ceyener Chemicals pvt.Ltd.
• Freedom Chemtech LLP
• Asian Paints
• Hindustan Latex and Revin
• Shalimar Paints
• Corlass Nerolac
• Jenson and Nicholson
• Sanderson Chemicals
• Mega Meditex
• Camlin
• Plastic Chemix Industries
• Berger Paints
• Rajdoot Paints
1.8 ORGANISATION STRUCTURE

MANAGING
DIRCTOR

GM GM
DGM P&A GM FINANCE
PRODUCTION MARKETING

MAINTANANC MANAGER DEPUTY

MANAGER AGM AGM
E MANAGER WELFARE MANAGER

ASST PURCHASING
MARKETING DEPUTY
MANAGER EMPLOYEES PERSONNEL OF FIRM
OF FIRM MANAGER
OFFICER

TYPIST SENIOR
PROCESS EMPLOYEES ASST GRADE
ACCOUNTANT

ASST TO
EMPLOYEES EMPLOYEES SENIOR
ACCOUNTANT

ACCOUNTAT
PEON
GRADE ONE

ACCOUNTANT
GRADE 2

EMPLOYEES

An organisational structure defines as how activities such as task allocation, coordination and
supervision are directed toward the achievement of organizational aims. Organizations need to
be efficient, flexible, innovative and caring in order to achieve a sustainable and competitive
advantage. Organizational structure can also be considered as the viewing glass or perspective
through which individuals see their organization and its environment. The structure of an
organisation will determine the modes in which it operates and performs. Organisational
structure allows the expressed allocation of responsibilities for different functions and
processes to different entities such as branch, department, workgroup and individual.
1.9 SWOT ANALYSIS
STRENGTHS
✓ Only integrated manufacturer in India
✓ Availability of feedback resource &
mining limited to PSU’s.
✓ Location access to mine &scope for
diversified product with demand on Ti
derivative
✓ Better financial position
✓ Skilled technical staff
SWOT
OPPORTUNITIES
✓ TiO2 market demand and growth
✓ Depletion of feedstock around globe
✓ Steady growth of end-user industries
✓ High capital intensive industry &
reduced entry
WEAKNESS
✓ Penetration to the socio
economic factors in mining area,
labour, oxide disposal etc.
✓ R&D initiative have limited
access in the industry
✓ Guarded technology and aged
plant
✓ Non competitive capacity in
global market
✓ Impure iron oxide generation
THREATS
✓ Mining front challenges &
mining land acquisition
✓ Environmental sustainability
✓ High level expansion in China
✓ High production cost
✓ Lack of technology updation
TiO2 process
✓ Depletion of ground water
1.10 CSR ACTIVITIES OF KMML
The CSR activities of the company that be in line with stated vision and mission. This policy
relates to those activities which are being undertaken by the company in consonance with
provisions of schedule VII of the Act and the expenditure thereon.
Being the company located amidst thick population, the primary target area of CSR activities
is surroundings areas/wards. However, in the interest of community, the company shall extend
its CSR activities as far as possible to cover the entire community, black, district and state in
which the company operates.
The following areas are identified as focus area for CSR activities of the company. This list is
indicative and not exhaustive and subject to change.
• Augmenting drinking water facility.
• Education, vocational training, scholarship for students belonging to SC, ST, OBC and
disabled/deserving categories for meritorious achievements.
• Electrification
• Promotion of Non-conventional energy sources like solar lighting.
• Irrigation, water & soil conservation, enrich surrounding area through plants.
• Activities for preservation of the environment/ecology and for sustainable development
• Sanitation and public health.
• Promotion of yoga, family welfare etc.
• Pollution control and prevention.
• Promotion of sports, games, arts and culture.
• Promotion of livelihood of economically weaker sectors through forward and backward
linkages.
• Supplementing development programs of Government.
• Construction of community centre, library, knowledge centre.
• Infrastructure development like construction and maintenance of roads, pathways,
drainages, bridges etc.
• Relief to victims of natural calamities
• Disaster management activities including those related to amelioration and mitigation.
• Activities pertaining to palliative care for senior citizens and disabled people
• Apprenticeship training programs for qualified youth and scholarship for students from
families including families evicted from company’s mining sites.
1.11 MILESTONES OF KMML

Letter of indent for the production of 48000 tonnes of Titanium Dioxide pigment
1974 through chloride process technology. Collaboration agreement with;
Benelite corporation of America, USA-Synthetic rutile plant. woodall Duckham,
UK-Acid Regeneration Plant Kerr McGee chemical corporation, USA-Titanium
Dioxide pigment(chloride process)

1979 Construction of plants started at Sankaramangalam, Chavara, Kollam

1983 R&D recognition for KMML laboratory by DSIR

Commissioned the first fully integrated Titanium Dioxide pigment plant in the
1984 world. Launched for the first time in India, Rutile grade Titanium Dioxide pigment
under Trade Name: KEMOX RC-822.

1992 Launched another grade of Titanium Dioxide Pigment-KEMOX RC-800

1992 Launched Plastic Grade Pigment-KEMOX RC-800 PG.1992

1992 Won the First National Award for in-house R&D efforts in industry for Technology
Absorption under TAAS programme by DSIR

1997 A new grade of pigment for the new water based paint application was introduced-
KEMOX RC-813

1998 Launched another improved grade pigment-KEMOX RC 802

1998 Commercial production of Iron Oxide Bricks from waste Iron Oxide-an innovative
development by in-house R&D.

1998 Supported combustion process was successfully commissioned in one of the streams
in the Oxidation Plant. This in-house developed process is a significant break
through which enables KMML to improve productivity of the plant and for further
capacity enhancement.

1999 Bypass system in both streams and support combustion in other streams was also
commissioned.
1999 Erected and commissioned one more Chlorinator in Chlorination section.

New Modern Lime Preparation Plant(LPP)for effluent neutralization was

2003 commissioned

2004 Commissioned new DM Plant and added two more digesters in IBP.

Commissioned a new product packaging machine,modern energy efficient filter and

2004 drier system, DCS system in Unit-400

World class quality management systems like ISO 14001 and OSHAS-1800
2005 implemented

2006 Apacity enhancement to 40000 MT

2006 Foundation stone laid for Titanium sponge plant

2007 Commissioned recovery cyclone

2008 Commissioned new ETP sludge and oxide pond

2009 Development of Nano Titanium Dioxide particles in laboratory scale

2010 Commissioned the Enhanced Zircon Recovery plant at MS Unit

2011 India’s first commercial titanium oxy chloride pilot plant commissioned on
16/6/2011

2011 India’s first commercial plant for synthesis of nano titanium dioxide commissioned
on 19/7/2011

2011 Commissioned the Siliminate Recovery system at MS Unit

2011 Started sale of Siliminate on 18th August 2011

2011 Birth of First Batch of Titanium Sponge on 06.09.2011

2013 Installed new wet mill of 600 TPD capacity in MS plant

2014 Power trading through open access

Erected and commissioned a new Liquid Oxygen storage tank of MT capacity to

2014 cater the shortage of oxygen in U300

Conducted a national conference, TiCON15, to bring together countrys Titanium

2015 and associated community at Trivandrum

Installed a real-time atmospheric pollution monitoring system(giant screen) as part

2015 of company’s social commitment

Loading and transportation of finished pigment in bulk tankers on trial basis to meet
2016 customer requirements

1.12FUTURE PLANS OF KMML

✓ Proposes a Titanium Industrial Complex for producing value added downstream
products from Titanium Sponge by melting, foreign etc, with the induction of Vacuum
Arc Re-melting furnaces.
✓ Capacity expansion of the Ti sponge production facility.
✓ Exploring the market for Titanium sponge grades having minimum purity of 99.0%.
✓ Magnesium recycling from the by-product of Magnesium Chloride.